At a Glance
- Tasks: Lead marketing strategies for exciting new iGaming games and features.
- Company: Join a global leader in gaming technology with a vibrant culture.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with plenty of room for creativity and career advancement.
- Why this job: Be at the forefront of the gaming industry and make your mark on innovative campaigns.
- Qualifications: Experience in iGaming marketing, strong copywriting, and project management skills.
The predicted salary is between 49500 - 60500 £ per year.
International Game Technology (IGT) is seeking a Marketing leader with i Gaming experience to drive go-to-market strategies for new games and features.
You will shape product positioning, messaging, and engage operators while collaborating with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaigns with roadmaps.
The role requires a data-driven mindset, strong copywriting, and project management skills to manage multiple campaigns under tight deadlines.
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Senior Marketing Strategist, iGaming & Games employer: International Game Technology
IGT is an exceptional employer that champions innovation and collaboration within the dynamic gaming industry. Located in Manchester, UK, our hybrid work model fosters a flexible environment where employees can thrive both personally and professionally, supported by comprehensive benefits such as private health insurance, generous leave, and a wellness allowance. We are dedicated to employee growth, offering opportunities to engage with cross-functional teams and develop expertise in a fast-paced setting, all while promoting a diverse and inclusive workplace culture.
Contact Details:
International Game Technology Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Strategist, iGaming & Games
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for International Game Technology and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like International Game Technology are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with International Game Technology on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at International Game Technology. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Strategist, iGaming & Games
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit International Game Technology. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of International Game Technology:Show us that you’ve done your homework! In your application, briefly mention what you admire about International Game Technology’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at International Game Technology
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at International Game Technology will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At International Game Technology, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
