At a Glance
- Tasks: Lead corporate and consumer communications for premium spirits brands.
- Company: Dynamic global drinks company with a focus on premium brands.
- Benefits: 35 days holiday, attractive pension, health cash plan, and flexible working.
- Other info: Opportunities for professional development and community engagement.
- Why this job: Join a great workplace culture and make a real impact in the spirits industry.
- Qualifications: Experience in PR, digital marketing, and content creation; degree preferred.
The predicted salary is between 35000 - 45000 € per year.
About International Beverage
International Beverage is a dynamic global drinks company, established in 2006 as the international arm of ThaiBev. We specialise in building distinctive, premium brands for global growth - led by our award‑winning Scotch whiskies and complemented by some of the world’s fastest‑growing beers, spirits and liqueurs. Our portfolio includes Old Pulteney, Balblair and Speyburn single malt Scotch whiskies, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Larsen Cognac, The Reid Vodka and Cardrona Whisky. Across blending, distilling, sales, marketing and our business support teams, our people bring expertise, passion and a commitment to living our values: Collaboration, Caring for Stakeholders and Creating Value. We are proud to be recognised as a Great Place to Work - where people can grow, innovate, and thrive.
About The Role
To lead the planning and execution of corporate and consumer communications strategy for International Beverage, supporting all key brand moments, product launches, events and partnerships across the company’s premium spirits portfolio.
Main Responsibilities
- In consultation with Brand Managers, lead the brief and manage the creation of PR toolkits and media activation materials for all Scottish brands, whilst also offering ad hoc tactical support for Larsen, Cardrona and Thai brands.
- Ensure all brand focuses are effectively and efficiently communicated to internal communications, channel marketing team and other key stakeholders to exploit potential media opportunities and ensure our position on reputational issues is consistent.
- Provide strategic input into the development of the media outreach strategy and manage all associated activity with agency partners such as press drops, press trips and media events.
- Partner with global community of PR managers to co-ordinate execution of plans and wider PR efforts, considering global and local priorities.
- Maintain close relationships with key journalists across the most important consumer, business, and industry titles to identify pitching opportunities, secure coverage and make International Beverage Ltd the ‘go to’ commentators.
- Develop group content calendars to keep both brand and corporate campaigns visible on group platforms such as website and LinkedIn across their lifecycle.
- Own the delivery of the annual corporate communication strategy including direct day-to-day management of the PR agency, delivery of the corporate content strategy and responsibility for content on web and social platforms.
- Support the execution of influencer marketing strategy for all tiers of influence (micro, mid-tier, and top-level influencer engagement).
- Campaign management tasks such as maintaining a database of influencers, populating a gifting log, and ensuring regulatory process is followed.
- Monitor the media and manage compliance with governance.
- Support the development of the PR and influencer toolkit and guidelines to drive tonal consistency in advocacy activities across international markets.
- Lead the content strategy and content creation of brand e-shots to consumer databases.
- Manage and own your professional development in order to achieve your work objectives and your career and personal goals.
About You
Proven experience in a traditional PR, digital PR and/or Content Marketing within an agency environment. Proven experience supporting on the running of PR programmes with activities including media relations, content creation, press events/trips, ideas generation, and project management. Self-motivation and commitment to providing impactful communication consumer brands. Preferred: qualified to degree level.
Package
- 35 days holiday
- Attractive pension
- Health cash plan
- Life assurance
- Product allowance and staff discount
- Flexible working
- Early finish on Friday
Why International Beverage
At International Beverage, we take pride in fostering a workplace culture that goes beyond the ordinary. Our commitment to employee well-being is reflected through our Employee Assistance Program (EAP), providing comprehensive support for personal and professional challenges. Enjoy the convenience of free parking and take advantage of our cycle-to-work scheme, encouraging a healthy and sustainable commute. We prioritise your health with a range of well-being initiatives and ensure our employees are valued through offering the Real Living Wage. At the heart of our corporate social responsibility, engage in meaningful charity and volunteering activities, contributing to the communities we serve. Become a brand ambassador through our exciting program, offering opportunities to travel and participate in exclusive events. Join us at International Beverage, where every day is an opportunity to make a difference, and our brand events exemplify why it's truly great to work with us. We prioritise diversity, inclusion, and respect. We are committed to cultivating a workplace where differences are celebrated, and each individual feels heard and appreciated. We believe in keeping it simple: diversity is our strength, inclusion is our culture and, respect is our foundation.
Assistant Communication Manager in Airdrie employer: International Beverage
International Beverage is an exceptional employer that champions a vibrant work culture, prioritising employee well-being and professional growth. With generous benefits such as 35 days of holiday, flexible working arrangements, and a commitment to diversity and inclusion, employees are empowered to thrive both personally and professionally. Join us in a dynamic environment where your contributions are valued, and every day presents an opportunity to make a meaningful impact in the world of premium spirits.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Communication Manager in Airdrie
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in PR and content marketing. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns, so you can tailor your responses and show how you align with their mission. It’s all about making that connection!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it shows initiative and enthusiasm for the role!
We think you need these skills to ace Assistant Communication Manager in Airdrie
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Assistant Communication Manager role. Highlight your relevant experience in PR and content marketing, and show us how you can bring value to our team at International Beverage.
Showcase Your Passion:We love seeing enthusiasm! Share your passion for the drinks industry and how it aligns with our premium brands. Let us know why you want to be part of our journey and how you can contribute to our growth.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point while showcasing your skills and experiences.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our fantastic team!
How to prepare for a job interview at International Beverage
✨Know Your Brands
Before the interview, dive deep into International Beverage's portfolio. Familiarise yourself with their key brands like Old Pulteney and Caorunn Gin. Being able to discuss these brands and their unique selling points will show your genuine interest and understanding of the company.
✨Showcase Your PR Skills
Prepare specific examples from your past experience that highlight your skills in media relations, content creation, and project management. Be ready to discuss how you've successfully executed PR campaigns and what strategies you used to engage with journalists and influencers.
✨Understand the Company Culture
Research International Beverage’s values and workplace culture. Be prepared to discuss how you align with their commitment to collaboration, caring for stakeholders, and creating value. This will demonstrate that you’re not just a fit for the role, but also for the company ethos.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company's future plans. Inquire about their approach to influencer marketing or how they measure the success of their PR strategies. This shows your enthusiasm and strategic thinking, making you stand out as a candidate.
