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- Tasks: Create and manage impactful paid search campaigns across various platforms.
- Company: Join the International Baccalaureate, a mission-driven organisation with a global reach.
- Benefits: Competitive salary, flexible working hours, generous leave, and professional development opportunities.
- Other info: Remote or hybrid work options available, with opportunities for international collaboration.
- Why this job: Make a real impact in digital marketing while working with a diverse, global team.
- Qualifications: Experience in PPC and SEO, strong analytical skills, and excellent teamwork.
The predicted salary is between 36307 - 45383 £ per year.
Salary: See benefits section
Job Type: Full Time, 13 Months Fixed Term Contract, 37.5 hours per week (Cardiff) or Full Time, 12 Months Initial Fixed Term Contract followed by an indefinite contract, 40 hours per week (The Hague)
Location: IB (International Baccalaureate®) Global Centre, Cardiff or The Hague
Hybrid or remote working opportunity.
About the Job
The Paid Search Specialist role sits in our Global Marketing Team, providing a unique opportunity for someone to work on the development and execution of impactful paid search campaigns across diverse search engines, platforms and channels for a mission-driven organisation.
The Paid Search Specialist will work closely with Global Marketing colleagues to plan, execute and refine targeted digital marketing campaigns with the goal of driving targeted traffic, enhancing brand visibility and achieving measurable business objectives.
This opportunity can be offered on a Remote or Hybrid basis within the UK or the Netherlands, therefore working patterns will be discussed and considered on an individual basis. Please outline your requirements in your application. Remote workers will be required to visit the offices occasionally as per business needs and will be periodically invited to join the Global Team at an international office (most likely the Netherlands).
We offer a Flexible-Working Schedule with our core hours being 10am-12pm and 2pm-3pm, meaning you can flex your hours between 7am and 7pm to suit your professional and personal needs.
Responsibilities
- Designing, implementing, and managing PPC search campaigns across multiple search engines (e.g., Google Ads, Bing Ads) to maximize website traffic, lead generation, and conversions.
- Implementing and managing paid digital media campaigns across multiple platforms (e.g., Meta, LinkedIn, etc.) to maximize website traffic, lead generation, and conversions.
- Conducting comprehensive keyword research to identify high-performing keywords and negative keywords to optimize campaign performance.
- Working with marketing colleagues to develop compelling and relevant ad copy and review creative assets, ensuring adherence to brand guidelines and best practices.
- Monitoring and analyzing campaign performance, identifying trends, and making data-driven recommendations to improve key performance metrics such as click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS).
- Continuously optimizing campaigns through A/B testing, bid adjustments, landing page optimization, keyword expansion, and other optimization techniques.
- Collaborating with cross-functional teams, including copywriters, designers, and other members of the marcomms team, to align digital campaigns with overall marketing initiatives.
- Monitoring and managing campaign budgets, ensuring effective allocation and optimization of ad spend.
Qualifications
- Directly accountable for designing and executing paid digital media, PPC and SEO / Search Engine Optimisation campaigns within a current or previous role.
- In-depth working understanding of PPC advertising platforms, including Google Ads and Bing Ads.
- Proficient in using various social media and digital advertising platforms to place, run, monitor and report on campaigns.
- Proficient in using PPC tools, bid management platforms, and analytics tools to monitor and optimize campaign performance (e.g., Google Analytics, Google Ads Editor).
- Analytically minded with the ability to interpret complex data to drive actionable insights and recommendations.
- Solid understanding of keyword research, audience targeting, and ad copywriting best practices.
- Excellent team player with the ability to develop effective working relationships on a global scale across different time zones.
- Excellent written and verbal English (fluent).
In addition to your salary, we offer an attractive range of benefits including:
- Position Location: Cardiff
- Annual salary in the region of £36,307 - £45,383, negotiable dependent on experience
- 10% employer pension contribution from first day of employment (minimum contribution required from yourself is 3%)
- 25 Days annual leave, plus public holidays, with the option to buy up to 5 days additional annual leave
- 10 Days work from anywhere leave (per calendar year)
- Flexi Hours with our core hours as 10am-12pm and 2pm-3pm. You can flex your 37.5 hours per week around this
- Enhanced family friendly benefits
- Life assurance 4x annual salary
- Paid volunteering leave (one day per calendar year)
- Flexible benefits allowance at 1.5% of your annual salary
- Excellent continuous professional development
- Health and wellness schemes
- Disability Confident Employer
- Cycle to Work scheme
- Discounts on a range of products, including days out and Gym Memberships
- Cash back opportunities available from a wide range of retailers
- Employee Assistance Programme
- Free onsite parking
Position Location: The Hague
- Annual salary in the region of €55,471 - €69,339, negotiable dependent on experience
- Relocation support and work permit sponsorship available
- Flexible benefits allowance equivalent to 1.5% of Annual Salary to spend on benefits or as addition to salary
- Flexible working (core hours are 10am-3.30pm), 40 hours per week
- 25 days annual leave plus public holidays, plus opportunity to purchase up to 5 days of leave each year
- Bicycle scheme
- IB Pension
- Life insurance 2x annual salary
- Travel and work from home allowance
- Health insurance allowance
- Disability insurance
- Excellent continuous professional development
Applications will be accepted until 11.55pm BST, 25 May 2026. Interviews will take place w/c 25 May and 01 June 2026.
We are committed to building a working environment that values respect, diversity, and compassion. The International Baccalaureate is proud to be an equal opportunities employer, and we welcome applications from all qualified applicants. As a global employer, we adhere to all relevant employment legislation in the countries in which we operate, and we’re happy to provide any reasonable support or adjustments as needed to ensure applicants can fully participate in our recruitment process.
Paid Search Specialist in Cardiff employer: International Baccalaureate
Contact Detail:
International Baccalaureate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Specialist in Cardiff
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Paid Search Specialist role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by practising common questions related to PPC and digital marketing. We recommend doing mock interviews with friends or using online resources to get comfortable talking about your experience and skills.
✨Tip Number 3
Showcase your expertise! Create a portfolio of your past campaigns, highlighting your successes and the impact you've made. This will give you an edge when discussing your qualifications during interviews.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at the International Baccalaureate.
We think you need these skills to ace Paid Search Specialist in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Search Specialist role. Highlight your experience with PPC campaigns and any relevant tools you've used, like Google Ads or Bing Ads. We want to see how your skills align with what we're looking for!
Show Off Your Data Skills: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical abilities. Mention specific metrics you've improved in past roles, like CTR or CPC. We love numbers that tell a story!
Be Creative with Your Ad Copy: As part of your application, consider including examples of ad copy you've created or campaigns you've managed. Creativity is key in this role, and we want to see how you can craft compelling messages that resonate with audiences.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at International Baccalaureate
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of PPC advertising platforms like Google Ads and Bing Ads. Be ready to discuss your experience with these tools and how you've used them to drive results in past campaigns.
✨Show Off Your Analytical Skills
Prepare to talk about how you've monitored and optimised campaign performance in the past. Bring examples of how you've used data to make decisions, such as A/B testing or keyword research, to improve key metrics.
✨Collaborate Like a Pro
Since this role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your ability to build relationships and communicate effectively across different time zones.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing a tight budget or dealing with underperforming ads. Prepare some scenarios from your past experiences that showcase your problem-solving skills and creativity.