Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and customer initiatives for a top airline group.
- Company: Join a leading FTSE 100 and IBEX 35 listed airline group.
- Benefits: Competitive salary, travel opportunities, and dynamic work environment.
- Why this job: Shape the future of aviation with innovative customer strategies.
- Qualifications: Degree or equivalent experience in airline strategy or advisory roles.
- Other info: Collaborative culture with opportunities for professional growth.
The predicted salary is between 48000 - 72000 £ per year.
Looking for a challenge in one of the world’s leading airline Groups and a dual FTSE 100 and IBEX 35 listed company? The Group combines airlines in Ireland, the UK and Spain with key non-airline businesses, enabling them to enhance their presence in the aviation market.
Purpose of the role
Develop Group strategy and corporate development opportunities with a focus on managing IAG Brand portfolio and Customer strategy. Ensure that all IAG brands are strategically positioned across customer demand spaces and promote that customers are at the forefront of the company decisions. Identify industry trends in the Customer area, anticipate how IAG and its Operating Companies would benefit, influencing our value proposition and future strategy.
Accountabilities
- Work with the Head of Group Strategy to develop, implement and oversee the execution and performance of the OpCos on the following areas:
- Brand portfolio
Some of the main responsibilities of the role include:
- Developing overarching brand positioning and customer strategies across the IAG portfolio
- Partnering with OpCos to develop and support customer centric activities including the development of aligned customer metrics through a consolidated customer dashboard
- Manage the NPS process across all the OpCos including the preparation of detailed recurrent reporting materials to enable comparability between OpCos
- Track, analyse and develop a comprehensive IAG view of competitor/customer/brand dynamics (including relevance, perceptions, satisfaction and share of wallet) and evolving customer trends/patterns
- Supporting the Group business planning process
- Other ad hoc analyses and projects
- Structure, organize and lead the IAG Customer Board:
- Drive the agenda for the Customer Board, support the preparation of the Board materials and lead some of its discussions and presentations
- Promote sharing of best practices among OpCos and coordination regarding common areas/projects
- Identify areas of improvement and support OpCos in its implementation
- Prepare briefings and formal documentation to inform Senior Stakeholders
- Manage and lead small project teams
- Deputise for the Head of Group Strategy when required
- Complete other tasks as required
Required Skills, qualifications & experience
- Degree or equivalent and/or proven track record of relevant work experience
- Preferable experience in a reputable advisory firm OR at mid/senior level in an airline customer/strategy function
- Comprehensive understanding of brand/customer/marketing functions within airline context as well as commercial aviation economics
- Strong interpersonal and persuasion skills, with high levels of maturity
- Excellent English written and spoken
- Able to cope under pressure and tight deadlines
- Experience of presenting to executive leadership
- Ability to handle multiple workstreams and to prioritise appropriately and dynamically
- Excellent analytical and problem-solving abilities
- High level of integrity
- Willingness to travel
- Ability to work in a multi-functional team in cooperation with others
Manager, Group Strategy Customer and Brand in West Drayton employer: International Airlines Group (IAG)
Contact Detail:
International Airlines Group (IAG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Group Strategy Customer and Brand in West Drayton
✨Tip Number 1
Network like a pro! Reach out to people in the airline industry, especially those connected to IAG. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching IAG's brand strategies and customer initiatives. Show us you know your stuff and how you can contribute to their goals!
✨Tip Number 3
Practice your presentation skills. You might need to present ideas to senior stakeholders, so being confident and clear is key. We want to see your persuasive side!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Manager, Group Strategy Customer and Brand in West Drayton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your experience in brand strategy and customer-centric activities, as these are key for us at IAG. Use specific examples that showcase your skills and achievements in these areas.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background aligns with our goals. Don’t forget to mention your understanding of the aviation market and how you can contribute to our brand strategy.
Showcase Your Analytical Skills: Since the role involves tracking and analysing customer trends, make sure to highlight any relevant analytical experience. Share examples of how you've used data to influence strategy or improve customer satisfaction in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at International Airlines Group (IAG)
✨Know Your Brands Inside Out
Before the interview, dive deep into the IAG brand portfolio. Understand each brand's positioning and customer strategies. This will not only help you answer questions confidently but also show your genuine interest in how they operate.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to influence strategy in previous roles. Bring examples of how you've tracked and analysed customer trends or competitor dynamics. This will demonstrate your ability to contribute to the Group's strategic goals.
✨Prepare for Executive-Level Discussions
Since you'll be presenting to executive leadership, practice articulating your ideas clearly and concisely. Think about how to structure your thoughts and make them impactful. Use the STAR method (Situation, Task, Action, Result) to frame your experiences.
✨Emphasise Team Collaboration
Highlight your experience working in multi-functional teams. Share specific examples of how you've partnered with different departments to achieve customer-centric goals. This will show that you can work effectively within the diverse environment at IAG.
