At a Glance
- Tasks: Lead the development of customer strategies and brand positioning for a leading airline group.
- Company: Join a top FTSE 100 and IBEX 35 listed airline group with a global presence.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for professional growth and leadership.
- Why this job: Make a real impact on customer experience in the aviation industry.
- Qualifications: Degree or equivalent experience in strategy or customer roles, preferably in aviation.
The predicted salary is between 43200 - 72000 £ per year.
Looking for a challenge in one of the world's leading airline Groups and a dual FTSE 100 and IBEX 35 listed company? The Group combines airlines in Ireland, the UK and Spain with key non-airline businesses, enabling them to enhance their presence in the aviation market.
Purpose of the role
Develop Group strategy and corporate development opportunities with a focus on managing IAG Brand portfolio and Customer strategy. Ensure that all IAG brands are strategically positioned across customer demand spaces and promote that customers are at the forefront of the company decisions. Identify industry trends in the Customer area, anticipate how IAG and its Operating Companies would benefit, influencing our value proposition and future strategy.
Accountabilities
- Work with the Head of Group Strategy to develop, implement and oversee the execution and performance of the OpCos on the following areas:
- Brand portfolio
Some of the main responsibilities of the role include:
- Developing overarching brand positioning and customer strategies across the IAG portfolio
- Partnering with OpCos to develop and support customer centric activities including the development of aligned customer metrics through a consolidated customer dashboard
- Manage the NPS process across all the OpCos including the preparation of detailed recurrent reporting materials to enable comparability between OpCos
- Track, analyse and develop a comprehensive IAG view of competitor/customer/brand dynamics (including relevance, perceptions, satisfaction and share of wallet) and evolving customer trends/patterns
- Supporting the Group business planning process
- Other ad hoc analyses and projects
- Structure, organize and lead the IAG Customer Board:
- Drive the agenda for the Customer Board, support the preparation of the Board materials and lead some of its discussions and presentations
- Promote sharing of best practices among OpCos and coordination regarding common areas/projects
- Identify areas of improvement and support OpCos in its implementation
- Prepare briefings and formal documentation to inform Senior Stakeholders
- Manage and lead small project teams
- Deputise for the Head of Group Strategy when required
- Complete other tasks as required
Required Skills, qualifications & experience
- Degree or equivalent and/or proven track record of relevant work experience
- Preferable experience in a reputable advisory firm OR at mid/senior level in an airline customer/strategy function
- Comprehensive understanding of brand/customer/marketing functions within airline context as well as commercial aviation economics
- Strong interpersonal and persuasion skills, with high levels of maturity
- Excellent English written and spoken
- Able to cope under pressure and tight deadlines
- Experience of presenting to executive leadership
- Ability to handle multiple workstreams and to prioritise appropriately and dynamically
- Excellent analytical and problem-solving abilities
- High level of integrity
- Willingness to travel
- Ability to work in a multi-functional team in cooperation with others
Manager, Group Strategy Customer and Brand employer: International Airlines Group (IAG)
Join one of the world's leading airline groups, where innovation meets a commitment to customer-centric strategies. With a dynamic work culture that fosters collaboration and professional growth, employees are empowered to shape the future of aviation while enjoying competitive benefits and opportunities for advancement. Located in a vibrant hub, this role offers the chance to influence brand positioning and customer strategies across a diverse portfolio, making it an exciting place for those seeking meaningful and rewarding employment.
Contact Details:
International Airlines Group (IAG) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Group Strategy Customer and Brand
✨Tip Number 1
Network like a pro! Reach out to people in the airline industry, especially those working at IAG or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for interviews by researching the company’s brand strategies and customer initiatives. Show us you know what makes IAG tick and how you can contribute to their goals. Tailor your examples to highlight your relevant experience!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Manager, Group Strategy Customer and Brand
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Manager, Group Strategy Customer and Brand. Highlight your experience in brand positioning and customer strategy, as well as any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the airline industry and how your skills can contribute to IAG's goals. Be sure to mention specific experiences that demonstrate your understanding of customer-centric strategies.
Showcase Your Analytical Skills:Since the role involves tracking and analysing customer trends, make sure to include examples of how you've used data to drive decisions in previous roles. This will show us that you have the analytical mindset we’re looking for!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at International Airlines Group (IAG)
✨Know Your Brands Inside Out
Before the interview, dive deep into the IAG brand portfolio. Understand each brand's positioning and customer strategies. This will not only show your genuine interest but also help you discuss how you can contribute to enhancing their presence in the aviation market.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've tracked and analysed customer trends or brand dynamics in your previous roles. Bring data-driven insights to the table, as this aligns perfectly with the role's focus on developing a comprehensive view of competitor/customer/brand dynamics.
✨Demonstrate Leadership Experience
Be ready to share instances where you've led project teams or driven strategic initiatives. Highlight your ability to manage multiple workstreams and prioritise effectively, as these skills are crucial for the role and will resonate well with the interviewers.
✨Prepare for Executive-Level Discussions
Since you'll be presenting to senior stakeholders, practice articulating your ideas clearly and confidently. Prepare a few key points about how you would drive the agenda for the Customer Board and promote best practices among OpCos, showcasing your strategic thinking and communication skills.
