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- Tasks: Drive engagement and retention through exciting CRM campaigns for our sportsbook.
- Company: Join a dynamic team in the fast-paced world of sports betting.
- Benefits: Competitive salary, flexible working options, and opportunities for growth.
- Other info: Fast-paced environment with real-time challenges during major sporting events.
- Why this job: Be at the forefront of sports marketing and make an impact on betting experiences.
- Qualifications: 2+ years in CRM or marketing, with a passion for sports and data-driven strategies.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Seeking a talented CRM Sportsbook Manager to play a key role in driving retention, engagement, and betting activity across our sportsbook offering. As a CRM Sportsbook Manager, you will be responsible for delivering timely, data‑driven campaigns aligned to the sporting calendar, odds movements, and customer behaviour.
Responsibilities
- Plan and execute daily, event‑driven CRM campaigns across email, SMS, push notifications, and onsite messaging, focused on key sporting events, live betting opportunities, and promotional activity.
- Own customer communications around major fixtures, tournaments, and in‑play moments to maximise engagement and betting frequency.
- Collaborate with CRM Operations to build detailed campaign briefs tailored to sportsbook audiences, including segmentation by sport, league, and player preferences.
- Act as the creative lead for sportsbook CRM, ensuring all offers (free bets, odds boosts, bet‑and‑get, etc.) are compelling, relevant, and aligned with trading and commercial objectives.
- Develop and implement retention strategies specific to sportsbook users, including lifecycle campaigns, reactivation flows, and VIP engagement.
- Work closely with Trading and Content teams to align messaging with odds, markets, and key events.
- Use CRM tools to deliver highly targeted, personalised campaigns based on betting behaviour, recency, frequency, and value.
- Test all campaigns thoroughly, ensuring accuracy of odds, links, and promotional mechanics before launch.
- Monitor live campaigns during major sporting events and optimise in real‑time where needed.
- Analyse campaign performance (stakes, turnover, active days, retention) and provide actionable insights to the Head of CRM.
- Implement A/B testing strategies across messaging, offers, and timing to continuously improve performance.
- Ensure seamless customer journeys from communication to bet placement, minimising friction and errors.
- Support onsite merchandising by highlighting key matches, boosted odds, and trending markets.
- Stay up to date with the sporting calendar, competitor activity, and industry trends to inform campaign planning.
Qualifications
- At least 2 years’ experience in CRM or marketing, ideally within sportsbook, gaming, or a fast‑paced digital environment.
- Strong understanding of sportsbook mechanics (odds, markets, bet types, promotions).
- Experience with CRM segmentation, lifecycle planning, and event‑based campaigns.
- Excellent communication skills with the ability to write compelling, action‑driven sportsbook copy.
- High attention to detail, particularly when working with time‑sensitive and odds‑based content.
- Familiarity with CRM platforms such as Customer.io (or similar tools).
- A passion for sports and a strong awareness of major leagues, tournaments, and betting trends.
- Analytical mindset with experience interpreting campaign and player data.
- Ability to thrive in a fast‑paced, real‑time environment, especially during live sporting events.
- Proactive, organised, and highly motivated, with a continuous improvement mindset.
- Experience working with trading, product, or analytics teams is a strong advantage.
- Enthusiasm, energy, and a results‑driven approach to maximising player engagement and revenue.
CRM Sportsbook Manager in London employer: InterGame Ltd
Contact Detail:
InterGame Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Sportsbook Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend sports events, webinars, or local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns, especially those related to sports. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like us at StudySmarter. Express your enthusiasm for the role and how you can contribute to their team.
✨Tip Number 4
Prepare for interviews by brushing up on your knowledge of sportsbook mechanics and current trends. Be ready to discuss how you would approach specific campaigns and demonstrate your analytical mindset. We love candidates who can think on their feet!
We think you need these skills to ace CRM Sportsbook Manager in London
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, let your love for sports shine through! Mention specific leagues or events you follow and how they inspire your work in CRM. We want to see that you’re not just a numbers person but someone who truly gets the excitement of betting.
Be Data-Driven: Since this role is all about delivering data-driven campaigns, make sure to highlight your experience with analytics. Share examples of how you've used data to inform your strategies in previous roles. We love seeing candidates who can turn numbers into actionable insights!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the specific responsibilities and qualifications mentioned in the job description. Show us how your skills align with what we’re looking for in a CRM Sportsbook Manager. It’ll make a huge difference!
Check Your Details: Attention to detail is key in this role, so make sure your application is free from typos and errors. Double-check your odds, links, and any promotional mechanics you mention. We want to see that you can deliver accurate and compelling content right from the start!
How to prepare for a job interview at InterGame Ltd
✨Know Your Sportsbook Inside Out
Make sure you brush up on sportsbook mechanics, including odds, markets, and bet types. Being able to discuss these confidently will show that you're not just a fan of sports but also understand the intricacies of betting, which is crucial for the role.
✨Showcase Your CRM Experience
Prepare specific examples from your past roles where you've successfully executed CRM campaigns. Highlight your experience with segmentation, lifecycle planning, and how you've used data to drive engagement. This will demonstrate your ability to deliver results in a fast-paced environment.
✨Be Ready to Discuss Campaign Performance
Familiarise yourself with key performance metrics like stakes, turnover, and retention rates. Be prepared to discuss how you've analysed campaign performance in the past and what actionable insights you derived from it. This shows your analytical mindset and commitment to continuous improvement.
✨Stay Current with Trends
Keep yourself updated on the latest sporting events, competitor activities, and industry trends. During the interview, reference recent events or campaigns that have caught your eye. This will illustrate your passion for sports and your proactive approach to staying informed.