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- Tasks: Drive engagement and retention through exciting CRM campaigns for our sportsbook.
- Company: Join a dynamic team in the fast-paced world of sports betting.
- Benefits: Competitive salary, flexible working options, and opportunities for growth.
- Other info: Fast-paced environment with real-time challenges during major sporting events.
- Why this job: Be at the forefront of sports marketing and make an impact on betting experiences.
- Qualifications: 2+ years in CRM or marketing, with a passion for sports and data-driven strategies.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Seeking a talented CRM Sportsbook Manager to play a key role in driving retention, engagement, and betting activity across our sportsbook offering. As a CRM Sportsbook Manager, you will be responsible for delivering timely, data‑driven campaigns aligned to the sporting calendar, odds movements, and customer behaviour.
Responsibilities
- Plan and execute daily, event‑driven CRM campaigns across email, SMS, push notifications, and onsite messaging, focused on key sporting events, live betting opportunities, and promotional activity.
- Own customer communications around major fixtures, tournaments, and in‑play moments to maximise engagement and betting frequency.
- Collaborate with CRM Operations to build detailed campaign briefs tailored to sportsbook audiences, including segmentation by sport, league, and player preferences.
- Act as the creative lead for sportsbook CRM, ensuring all offers (free bets, odds boosts, bet‑and‑get, etc.) are compelling, relevant, and aligned with trading and commercial objectives.
- Develop and implement retention strategies specific to sportsbook users, including lifecycle campaigns, reactivation flows, and VIP engagement.
- Work closely with Trading and Content teams to align messaging with odds, markets, and key events.
- Use CRM tools to deliver highly targeted, personalised campaigns based on betting behaviour, recency, frequency, and value.
- Test all campaigns thoroughly, ensuring accuracy of odds, links, and promotional mechanics before launch.
- Monitor live campaigns during major sporting events and optimise in real‑time where needed.
- Analyse campaign performance (stakes, turnover, active days, retention) and provide actionable insights to the Head of CRM.
- Implement A/B testing strategies across messaging, offers, and timing to continuously improve performance.
- Ensure seamless customer journeys from communication to bet placement, minimising friction and errors.
- Support onsite merchandising by highlighting key matches, boosted odds, and trending markets.
- Stay up to date with the sporting calendar, competitor activity, and industry trends to inform campaign planning.
Qualifications
- At least 2 years’ experience in CRM or marketing, ideally within sportsbook, gaming, or a fast‑paced digital environment.
- Strong understanding of sportsbook mechanics (odds, markets, bet types, promotions).
- Experience with CRM segmentation, lifecycle planning, and event‑based campaigns.
- Excellent communication skills with the ability to write compelling, action‑driven sportsbook copy.
- High attention to detail, particularly when working with time‑sensitive and odds‑based content.
- Familiarity with CRM platforms such as Customer.io (or similar tools).
- A passion for sports and a strong awareness of major leagues, tournaments, and betting trends.
- Analytical mindset with experience interpreting campaign and player data.
- Ability to thrive in a fast‑paced, real‑time environment, especially during live sporting events.
- Proactive, organised, and highly motivated, with a continuous improvement mindset.
- Experience working with trading, product, or analytics teams is a strong advantage.
- Enthusiasm, energy, and a results‑driven approach to maximising player engagement and revenue.
CRM Sportsbook Manager employer: InterGame Ltd
Contact Detail:
InterGame Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Sportsbook Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your CRM campaigns and successes. This is your chance to demonstrate your creativity and analytical skills, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their CRM strategies and think about how you can contribute. Bring fresh ideas to the table that align with their goals!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to show how your experience aligns with the role of CRM Sportsbook Manager.
We think you need these skills to ace CRM Sportsbook Manager
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, let your love for sports shine through! Mention specific leagues or events you follow and how they inspire your work in CRM. We want to see that you’re not just a numbers person but someone who truly gets the excitement of betting.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM or marketing, especially if it’s within the sportsbook or gaming sector. Use examples that showcase your skills in executing campaigns and understanding customer behaviour. We love seeing how your past roles align with what we do!
Be Creative with Your Copy: Since you'll be crafting compelling communications, show off your writing skills in your application. Use engaging language and demonstrate your ability to create action-driven copy. We’re looking for someone who can make offers irresistible, so let your creativity flow!
Check Your Details: Before hitting send, double-check your application for any typos or errors, especially when it comes to numbers and odds. Attention to detail is crucial in our line of work, and we want to see that you can deliver accurate and polished content right from the start.
How to prepare for a job interview at InterGame Ltd
✨Know Your Sportsbook Inside Out
Make sure you brush up on your knowledge of sportsbook mechanics, including odds, markets, and bet types. Being able to discuss these confidently will show that you're not just a fan of sports but also understand the intricacies of betting, which is crucial for the role.
✨Prepare Data-Driven Examples
Think of specific examples from your past experience where you've successfully executed CRM campaigns. Be ready to discuss how you used data to drive engagement and retention, and how you tailored your strategies based on customer behaviour. This will demonstrate your analytical mindset and ability to deliver results.
✨Showcase Your Creative Side
As the creative lead for sportsbook CRM, you'll need to come up with compelling offers and messaging. Prepare to share ideas for campaigns or promotions that align with major sporting events. This will highlight your creativity and understanding of what resonates with customers.
✨Stay Current with Trends
Familiarise yourself with the latest trends in the sports betting industry and competitor activities. During the interview, reference recent events or changes in the market that could impact CRM strategies. This shows your passion for the industry and your proactive approach to staying informed.