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- Tasks: Lead and develop our social media community strategy to boost engagement and reach.
- Company: Join Interflora, the world's largest flower delivery network, known for its personal touch.
- Benefits: Enjoy competitive salaries, generous holidays, health insurance, and a flexible hybrid working environment.
- Why this job: Make a real impact on brand growth while working in a supportive, family-like culture.
- Qualifications: Expertise in social media, influencer marketing, and a track record of driving community engagement required.
- Other info: Work from our vibrant Sleaford office with various creative spaces and enjoy beautiful bouquets on special occasions.
The predicted salary is between 28800 - 42000 £ per year.
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Fixed term contract for 12 months
We are recruiting for a Community Growth Manager to help accelerate our social media community footprint, reach and engagement, which represents an opportunity for someone with the right skills and experience to make a huge impact in helping to reposition our brand.
In this exciting new role, you’ll own and develop the Interflora social community strategy, including platforms, content approach and conversation topics. You’ll develop, own and deliver a programme of activity designed to rapidly accelerate social community size and engagement.
You’ll get to work with the wider marketing team to understand brand and trade objectives and then combine this with an in-depth understanding of consumer social media consumption trends and demands to then develop an effective content plan.
Required Experience
In order to perform well in the role, we would expect you to have;
•Deep expertise and knowledge of the social media landscape and platforms including a strong understanding of how the main platforms of Instagram, Facebook, Tik Tok Pinterest and LinkedIn work
•Experience of developing and delivering a social media strategy for a consumer brand that has driven significant growth in reach and engagement
•A track-record of being hands on in growing social communities and driving brand engagement
•Skills and experience in Influencer marketing
•Strong commercial acumen as well as experience in working within ecommerce brands
•A wider appreciation of digital marketing techniques
•Excellent analytical and reporting skills
•Third-party agency management experience
Salary and Benefits
Our colleagues benefit from the attractive benefits you\’d expect to see in a professional and successful organisation, such as; competitive market-rate salaries, generous holiday allowances, a company pension scheme, health insurance, bonus schemes and staff discounts – but they also benefit hugely from working in a friendly, supportive and flexible environment, where not only are they treated as a professional but also as a member of the Interflora \’family\’.
We have a very flexible approach to hybrid working, where our colleagues are trusted to choose how they manage their time and to decide where and how they work – just as long as they come to the office in Sleaford to collaborate and connect with each other at least twice per month (although many colleagues choose to be in the office much more often than that).
We love to spoil our staff as well and make them feel loved on their special days – each new starter gets a beautiful Interflora bouquet to say “hello and welcome” on their first day and every colleague is treated to another bouquet on their birthday!
Employer Description
We are proud to be the world’s largest and most experienced flower delivery network. Every day, people trust us to deliver their best wishes and sentiments on their behalf. But it’s not just about being the largest – we pride ourselves on being the most personable too. Everyone involved – from our florists, to our delivery drivers, to our Customer Advisors all take care to add that little personal touch.
We’re also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has a unique blend of skills, creativity and attention to detail that is needed to create every handmade Interflora bouquet.
Our colleagues tell us that they love working here and that we have a real ‘family feel’ that makes us a unique and great place to work.
Site Description
The newly refurbished Interflora House is in the heart of Sleaford – a beautiful market town in Lincolnshire within easy reach of the Lincoln, Newark, Nottingham and Peterborough areas – but with our flexible approach to hybrid working, we now hope to be able to attract new colleagues from much further afield to be part of our family.
In our amazing newly designed workspace, we have a choice of over 80 ‘hot desks’ and 14 meeting rooms, as well as many different types of work areas to utilise throughout the day – whether that’s our ‘Library’ for some quiet thinking space, our ‘Heartspace’ for a chat over a free freshly-ground coffee, or our ‘Amphitheatre’ for social and collaboration activities. There’s even variety in our 3 main working areas, which include designated quiet desks, a ‘full bloom’ space for noisy, day to day work activities and calls, breakout spaces, meeting pods and conferencing facilities – the choice is yours and it’s all here at Interflora House!
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Community Growth Manager employer: Interflora
Contact Detail:
Interflora Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially on platforms like Instagram, TikTok, and Facebook. Engage with relevant content and communities to understand what drives engagement and growth.
✨Tip Number 2
Network with professionals in the field of community management and social media marketing. Attend industry events or webinars to connect with others and gain insights that could set you apart in your application.
✨Tip Number 3
Showcase your hands-on experience by actively managing a social media account or project. Document your strategies and results to demonstrate your ability to grow communities and engage audiences effectively.
✨Tip Number 4
Research Interflora's current social media presence and identify areas for improvement. Prepare some ideas on how you would enhance their community strategy, as this will show your initiative and understanding of their brand.
We think you need these skills to ace Community Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and community growth. Use specific examples of past successes in driving engagement and growing social communities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and community building. Mention how your skills align with the role and provide insights into your understanding of the social media landscape.
Showcase Analytical Skills: Include examples of how you've used analytics to inform your social media strategies. Highlight any tools or metrics you’ve used to measure success and drive growth.
Demonstrate Cultural Fit: Research Interflora's values and culture. In your application, reflect on how your personal values align with theirs, especially regarding teamwork and community spirit.
How to prepare for a job interview at Interflora
✨Show Your Social Media Savvy
Make sure to demonstrate your deep understanding of various social media platforms during the interview. Be prepared to discuss specific strategies you've implemented in the past that have successfully increased engagement and reach for a brand.
✨Highlight Your Analytical Skills
Since the role requires excellent analytical and reporting skills, come ready with examples of how you've used data to inform your social media strategies. Discuss any tools you’ve used for analytics and how they helped shape your content approach.
✨Discuss Influencer Marketing Experience
Given the importance of influencer marketing in this role, be sure to share your experiences working with influencers. Talk about successful campaigns you've managed and how they contributed to community growth.
✨Emphasise Team Collaboration
This position involves working closely with the wider marketing team, so highlight your experience in collaborative environments. Share examples of how you've worked with others to achieve common goals and how you can contribute to the 'family feel' at Interflora.
