Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales strategy and secure high-value group business in the USA MICE market.
- Company: Dynamic hospitality company focused on innovative event solutions.
- Benefits: Competitive salary, annual bonus, and 31 days holiday each year.
- Other info: Opportunity for international travel and participation in industry events.
- Why this job: Join a vibrant team and make an impact in the exciting MICE industry.
- Qualifications: 5-8+ years in senior sales with a strong network in MICE.
The predicted salary is between 60000 - 80000 £ per year.
Senior Sales Manager – MICE North America reporting to the Director of Sales and Marketing. The role focuses on developing strategic partnerships, generating qualified leads, and securing high‑value group business from the United States.
Responsibilities
- Develop and execute a sales strategy targeting the USA MICE market to achieve revenue and market share objectives.
- Identify, prospect, and secure new MICE accounts, including corporate meeting planners, incentive houses, and event agencies.
- Maintain and grow relationships with existing USA‑based clients and partners.
- Represent the company at international trade shows, roadshows, and industry events focused on the North American market.
- Prepare and present sales proposals, RFP responses and contract negotiations for large group bookings.
- Collaborate with marketing and operations teams to ensure successful event delivery and client satisfaction.
- Monitor market trends, competitor activity, and emerging opportunities within the USA MICE segment.
- Manage sales forecasts, budgets, and performance reporting.
- Travel internationally and attend industry trade events as required.
Qualifications
- Bachelor’s degree in hospitality management, business administration, marketing or a related field.
- 5–8+ years of senior sales experience in hospitality, tourism, convention centres or destination management companies.
- Proven track record in MICE sales and business development in the USA market.
- Strong network with meeting planners, corporate travel buyers and incentive agencies in North America.
- Excellent negotiation, presentation and relationship management skills.
- Microsoft Office package skills, Delphi knowledge and experience with Opera are desirable.
- Fluent English required; additional languages are an advantage.
Benefits
- Competitive salary plus annual sales bonus.
- 31 days holiday each year, including public holidays.
Senior Sales Manager - USA & MICE - employer: InterContinental Hotels & Resorts
Contact Detail:
InterContinental Hotels & Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager - USA & MICE -
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential clients and partners. Remember, it’s all about building those relationships that can lead to high-value group business.
✨Tip Number 2
Be proactive in your approach. Don’t just wait for leads to come to you; identify and reach out to potential MICE accounts directly. A well-crafted email or call can make all the difference in securing that next big deal.
✨Tip Number 3
Showcase your expertise! Prepare engaging presentations and proposals that highlight your understanding of the USA MICE market. Tailor your pitch to each client’s needs to stand out from the competition.
✨Tip Number 4
Keep an eye on market trends and competitor activity. Staying informed will help us adapt our strategies and seize emerging opportunities. Plus, it shows potential clients that you’re knowledgeable and committed to their success.
We think you need these skills to ace Senior Sales Manager - USA & MICE -
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Sales Manager role. Highlight your experience in MICE sales and any relevant achievements that showcase your ability to develop strategic partnerships and generate leads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific experiences that align with our needs, like your success in securing high-value group business.
Showcase Your Network: We love seeing a strong network! In your application, mention any connections you have with meeting planners, corporate travel buyers, or incentive agencies in North America. This can really set you apart from other candidates.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at InterContinental Hotels & Resorts
✨Know Your Market
Before the interview, dive deep into the USA MICE market. Understand current trends, key players, and potential opportunities. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Network
Be ready to discuss your existing relationships with meeting planners, corporate travel buyers, and incentive agencies. Share specific examples of how these connections have led to successful partnerships or deals in the past.
✨Prepare for Negotiation Scenarios
Since negotiation skills are crucial for this role, think of a few scenarios where you've successfully negotiated contracts or secured high-value bookings. Be prepared to walk through your thought process and strategies during the interview.
✨Engage with the Company’s Vision
Research the company’s recent projects and initiatives in the MICE sector. During the interview, express how your sales strategy aligns with their goals and how you can contribute to their success in the North American market.