Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales strategy and secure high-value group business in the USA MICE market.
- Company: Leading hospitality company with a focus on innovation and client satisfaction.
- Benefits: Competitive salary, annual bonus, 31 days holiday, and discounts at IHG hotels worldwide.
- Other info: Opportunities for professional growth and international travel to industry events.
- Why this job: Join a dynamic team and make an impact in the exciting MICE industry.
- Qualifications: 5-8+ years in senior sales, strong network in MICE, and excellent negotiation skills.
The predicted salary is between 60000 - 80000 £ per year.
Senior Sales Manager – MICE North America reporting to the Director of Sales and Marketing. The role focuses on developing strategic partnerships, generating qualified leads, and securing high‑value group business from the United States.
Responsibilities
- Develop and execute a sales strategy targeting the USA MICE market to achieve revenue and market share objectives.
- Identify, prospect, and secure new MICE accounts, including corporate meeting planners, incentive houses, and event agencies.
- Maintain and grow relationships with existing USA‑based clients and partners.
- Represent the company at international trade shows, roadshows, and industry events focused on the North American market.
- Prepare and present sales proposals, RFP responses and contract negotiations for large group bookings.
- Collaborate with marketing and operations teams to ensure successful event delivery and client satisfaction.
- Monitor market trends, competitor activity, and emerging opportunities within the USA MICE segment.
- Manage sales forecasts, budgets, and performance reporting.
- Travel internationally and attend industry trade events as required.
Qualifications
- Bachelor’s degree in hospitality management, business administration, marketing or a related field.
- 5–8+ years of senior sales experience in hospitality, tourism, convention centres or destination management companies.
- Proven track record in MICE sales and business development in the USA market.
- Strong network with meeting planners, corporate travel buyers and incentive agencies in North America.
- Excellent negotiation, presentation and relationship management skills.
- Microsoft Office package skills, Delphi knowledge and experience with Opera are desirable.
- Fluent English required; additional languages are an advantage.
Benefits
- Competitive salary plus annual sales bonus.
- 31 days holiday each year, including bank holidays, up to a maximum of 33 days pro‑rated.
- Access to Wagestream, a financial wellbeing app.
- Company sick pay and life insurance.
- Professional career development through IHG Leadership programmes.
- Discounts for IHG hotels and restaurants worldwide.
- Discounts from over 15,000 stores, including retail and cinema.
- Support for personal and professional growth.
Senior Sales Manager - USA & MICE - in City of Westminster employer: InterContinental Hotels & Resorts
Contact Detail:
InterContinental Hotels & Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager - USA & MICE - in City of Westminster
✨Network Like a Pro
Get out there and mingle! Attend industry events, trade shows, and networking meet-ups. The more people you connect with, the better your chances of landing that Senior Sales Manager gig.
✨Show Off Your Skills
When you get the chance to present or pitch, make it count! Tailor your proposals to highlight your experience in MICE sales and how you can drive revenue for the company. We want to see your negotiation and presentation skills shine!
✨Stay Informed
Keep an eye on market trends and competitor activities. Being knowledgeable about the USA MICE segment will not only impress potential employers but also help you identify opportunities to discuss during interviews.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Sales Manager - USA & MICE - in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Sales Manager role. Highlight your experience in MICE sales and any relevant achievements that showcase your ability to develop strategic partnerships and generate leads.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've successfully managed relationships with clients and secured high-value group business in the past.
Showcase Your Network: Since networking is key in this role, mention any connections you have with meeting planners, corporate travel buyers, or incentive agencies in North America. This will demonstrate your readiness to hit the ground running.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at InterContinental Hotels & Resorts
✨Know Your MICE Market
Before the interview, dive deep into the MICE market in North America. Understand current trends, key players, and potential opportunities. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Network
Highlight your existing relationships with meeting planners, corporate travel buyers, and incentive agencies. Be ready to discuss how these connections can benefit the company. Sharing specific examples of past collaborations can really set you apart.
✨Prepare for Negotiation Scenarios
Since negotiation skills are crucial for this role, prepare for potential scenarios you might face. Think about how you would handle objections or close a deal. Practising these responses can help you feel more confident during the interview.
✨Engage with the Company’s Values
Research the company's mission and values, especially regarding client satisfaction and event delivery. Be prepared to discuss how your personal values align with theirs and how you can contribute to their success in the MICE sector.