At a Glance
- Tasks: Engage with new B2B customers to activate their accounts and ensure smooth onboarding.
- Company: Join IHG, a global leader in hospitality, dedicated to creating exceptional experiences.
- Benefits: Enjoy a hybrid work model, competitive pay, and opportunities for personal growth.
- Other info: This is a 12-month fixed-term contract with a closing date for applications on 20th July 2025.
- Why this job: Be part of a dynamic team that values innovation and customer success.
- Qualifications: Proactive attitude, strong communication skills, and familiarity with CRM platforms like Salesforce.
The predicted salary is between 28800 - 43200 £ per year.
We have a 12-month fixed-term contract opportunity for a Customer Activation Specialist to proactively engage with newly enrolled IHG Business Edge B2B customers to ensure they quickly reach their potential. A fantastic opportunity to join our global head office team.
In this key role, you will be responsible for making outbound calls, with the goal of encouraging customer participation in IHG Business Edge and answering any initial questions they may have with the aim of activating accounts quickly and smoothly as well as helping to identify high potential accounts. You will partner with Business Edge Program Managers and Business Development Managers as well as internal and external teams to make sure accounts can book and stay quickly.
At IHG, we believe in creating exceptional experiences – for our guests and for our people.
Your day to day:
- Proactively call high-potential newly enrolled customers to guide them through the activation process and encourage immediate use of our programs.
- Develop a deep understanding of IHG Programs, including IHG Business Edge, IHG One Rewards and IHG Business Rewards and be able to communicate these to customers.
- Edit customer facing materials as needed ensuring they are tailored to individual customer needs.
- Update and maintain customer records in Javelin, ensuring accuracy and completeness of information.
- Work with the Program Managers to identify target accounts through use of tableau reporting.
What we need from you:
- Ability to work proactively and independently with a high degree of self-motivation and determination.
- Strong knowledge of IHG programs (Business Edge, One Rewards, Business Rewards) or ability to quickly learn and articulate the benefits and complexities of our programs.
- Experience with CRM platforms ideally Salesforce, with the ability to update and manage customer data.
- Excellent communication skills, both verbal and written.
- Excellent collaboration and stakeholder management skills.
Join us and make an impact where it matters. Apply today and help us build on the success of IHG Business Edge.
Specialist Program Development employer: InterContinental Hotels Group
At IHG, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Customer Activation Specialist in our global head office, you will benefit from comprehensive training, collaborative teamwork, and opportunities for professional growth, all while contributing to creating exceptional experiences for our customers. Join us in a role that not only offers meaningful engagement with clients but also supports your career development in the vibrant hospitality industry.
Contact Details:
InterContinental Hotels Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Specialist Program Development
✨Tip Number 1
Familiarise yourself with IHG's various programmes, especially IHG Business Edge, One Rewards, and Business Rewards. Understanding these programmes inside out will allow you to speak confidently about their benefits during your interactions.
✨Tip Number 2
Practice your communication skills, particularly over the phone. Since the role involves making outbound calls, being clear, engaging, and persuasive will be key to encouraging customer participation.
✨Tip Number 3
Get comfortable with CRM platforms like Salesforce. Familiarity with these tools will not only help you manage customer data effectively but also demonstrate your readiness for the role.
✨Tip Number 4
Network with current or former employees of IHG to gain insights into the company culture and expectations. This can provide you with valuable information that may help you stand out during the selection process.
We think you need these skills to ace Specialist Program Development
Some tips for your application 🫡
Understand the Role:Before applying, make sure to thoroughly read the job description for the Specialist Program Development position. Understand the key responsibilities and required skills, especially the importance of customer engagement and knowledge of IHG programs.
Tailor Your CV:Customise your CV to highlight relevant experience and skills that align with the job requirements. Emphasise your communication skills, CRM experience, and any previous roles that involved customer activation or program management.
Craft a Compelling Cover Letter:Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific IHG programs and how your background makes you a great fit for engaging with customers and driving participation.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at InterContinental Hotels Group
✨Know Your IHG Programs
Make sure you have a solid understanding of IHG Business Edge, IHG One Rewards, and IHG Business Rewards. Be prepared to discuss how these programs work and their benefits, as this knowledge will be crucial in demonstrating your ability to engage with customers effectively.
✨Showcase Your Communication Skills
Since the role involves making outbound calls, practice articulating your thoughts clearly and confidently. Prepare to answer questions and address concerns that customers may have, showcasing your excellent verbal and written communication skills.
✨Demonstrate Proactivity
Highlight your ability to work independently and take initiative. Share examples from your past experiences where you proactively engaged with clients or tackled challenges without waiting for direction.
✨Familiarise Yourself with CRM Tools
If you have experience with CRM platforms like Salesforce, be ready to discuss it. If not, show your willingness to learn by researching how these tools are used to manage customer data and relationships, as this will be an important part of the role.
