Senior Manager, Marketing Analytics EMEAA

At IHG, data drives smarter decisions, and as our Senior Manager, Marketing Analytics for Europe, Middle East, Africa and Asia (EMEAA), you will be at the center of that transformation. You will serve as the analytical engine of our EMEAA marketing organisation, bringing measurement rigor, clarity, and accountability to one of IHG’s most dynamic and diverse regions. In this role, you will ensure marketing investment is directly connected to business performance, empowering leaders with the insight they need to optimize impact and drive growth. This is a strategic leadership role for someone who combines technical expertise, commercial acumen, and the confidence to influence senior stakeholders.

What You’ll Do

• Lead end-to-end marketing analytics across EMEAA, overseeing the full lifecycle of analytics projects, including campaign measurement, channel performance, audience insights, and marketing effectiveness.
• Act as a trusted advisor to marketing leadership, translating complex data into clear, actionable recommendations.
• Elevate analytical standards and storytelling by managing and developing a team of analysts, setting clear priorities and raising the bar on quality, insight generation, and data storytelling.
• Align regional work with global frameworks, partnering closely with the global Marketing Analytics team to ensure EMEAA initiatives align with enterprise measurement standards, methodologies, and data infrastructure.

What We’re Looking For

• Demonstrable understanding of the nuances of operating across diverse markets, with the ability to design measurement frameworks that work globally while remaining sensitive to local realities.
• Proven advanced proficiency in SQL, statistical analysis, and data visualisation tools (R or Python an advantage).
• Ability to translate data into compelling narratives that clearly connect marketing investment to business outcomes.
• Strong leadership capability, setting high standards, developing talent, and maintaining quality under pressure.
• Self‑driven and forward‑thinking, anticipating questions, surfacing opportunities, and bringing forward insights that move the business ahead.

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. We provide a wide range of benefits designed to help you live your best work life, including impressive room discounts, recharge days, and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work.

IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance, always welcoming different backgrounds, experiences, and perspectives.

Don’t quite meet every single requirement, but still believe you’d be a good fit for the job? We’ll never know unless you hit the 'Apply' button. Start your journey with us today.