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For Companies At a Glance
- Tasks: Lead sales activities and develop strategies to drive revenue across various market segments.
- Company: Join the Holiday Inn Shepperton, a well-established hotel with a supportive culture.
- Benefits: Enjoy a competitive salary, performance bonuses, and professional development opportunities.
- Why this job: Make a real impact in a dynamic environment while building strong client relationships.
- Qualifications: Proven sales leadership experience in hospitality and strong team management skills.
- Other info: Be part of an inclusive team that celebrates diversity and fosters growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
As Director of Sales at the Holiday Inn Shepperton you will lead all commercial sales activities across key market segments including Corporate Transient, MICE, Groups, and Leisure. This is a highly proactive and client-facing role, responsible for driving top-line revenue, developing strategic sales plans, and cultivating strong client relationships.
The Director of Sales will lead a motivated team, including the Groups, Meetings & Events team and the Proactive Sales Manager, to ensure consistent performance and growth across all channels.
Key Responsibilities
- Strategic Sales Leadership: Develop and execute a comprehensive sales strategy across all revenue-influencing segments (Corporate, MICE, Group, and Leisure).
- Identify new business opportunities and drive proactive business development.
- Analyse market trends and competitor activity to ensure the hotel remains competitive and agile.
- Work closely with the IHG Key Account Team maximising all relevant opportunities from all segments.
- Ensure account production is kept up to date and reviewed with the team on a regular basis.
- Develop new and existing account base for Storyboard.
- Social media and content: liaise with marketing company, provide content of events to showcase and promote the hotel overall.
- Work with Social Media company to update the various channels to drive Storyboard Web traffic and engagement.
- Be fully engaged with Storyboard strategy: Promoting live events, outdoor space focus, Live events calendar reminders, Local attractions / travel links, Event space, Wedding showcase, local wakes, proms and charity events.
- Ensure hotel commercial plan is actively completed.
- Maintain a strong position within the market – RGI target.
Team Management
- Lead, mentor, and motivate the Groups, Meetings & Events team and the Proactive Sales Manager.
- Set clear performance goals, monitor KPIs, and conduct regular performance reviews.
- Foster a results-driven, collaborative team culture.
Client Engagement
- Act as the face of the hotel’s sales operation – build and maintain strong relationships with key accounts, partners, and event planners.
- Represent the hotel at trade shows, networking events, and client presentations.
- Personally manage high-value accounts and oversee key contract negotiations.
Commercial Execution
- Collaborate closely with Revenue Management, Marketing, and Operations to align sales efforts with overall business objectives.
- Work with the General Manager and Management Company to report on performance, forecast revenue, and drive strategic initiatives.
- Deliver accurate reporting, sales projections, and competitive analysis to stakeholders.
Person Profile
- Proven experience in a senior sales leadership role within the hospitality sector.
- Demonstrable success in managing multi-segment sales portfolios, particularly Corporate, MICE, and Group business.
- Strong leadership and people management skills with the ability to inspire and develop a high-performing team.
- Excellent communication, negotiation, and interpersonal skills.
- Highly motivated, proactive, and client-centric approach.
- Knowledge of the local market and strong industry connections is an advantage.
Benefits
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.
We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
So, join us and you’ll become part of our hotel family.
- A dynamic and supportive working environment at one of the region’s most established hotels.
- Competitive salary and hotel performance-related bonus
- Opportunities for professional development and career advancement within a leading hotel management company
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Franchise Hotel - Director of Sales employer: InterContinental Hotels Group
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Franchise Hotel - Director of Sales
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential clients and partners. Remember, it’s all about building those relationships that can lead to new business opportunities.
✨Tip Number 2
Showcase your expertise on social media! Share insights, success stories, and updates about your hotel. Engaging content can attract attention from key accounts and event planners looking for a reliable partner.
✨Tip Number 3
Be proactive in your approach! Don’t wait for clients to come to you; reach out to them with tailored proposals and ideas that meet their needs. This shows initiative and can set you apart from the competition.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who can drive sales and foster client relationships. Your next big opportunity could be just a click away!
We think you need these skills to ace Franchise Hotel - Director of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Director of Sales role. Highlight your achievements in sales leadership, especially in the hospitality sector, to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your experience can drive top-line revenue for our hotel. Be genuine and let your personality come through.
Showcase Your Team Leadership Skills: Since this role involves leading a motivated team, share examples of how you've successfully managed and inspired teams in the past. We love to see how you foster collaboration and achieve results together!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at InterContinental Hotels Group
✨Know Your Market
Before the interview, dive deep into the local market trends and competitor activities. Being able to discuss how you would position the hotel against competitors will show your proactive approach and strategic thinking.
✨Showcase Your Leadership Style
Prepare examples of how you've successfully led teams in the past. Highlight your ability to motivate and mentor others, as well as how you set clear performance goals and monitor KPIs. This will demonstrate that you're not just a sales leader but also a team player.
✨Client Engagement Strategies
Think about specific strategies you've used to build strong client relationships. Be ready to share how you’ve personally managed high-value accounts and what techniques you use to maintain those connections. This will illustrate your client-centric approach.
✨Align with Company Goals
Understand the hotel's commercial plan and be prepared to discuss how your sales strategies can align with their overall business objectives. Showing that you can collaborate with other departments like Revenue Management and Marketing will highlight your holistic view of the business.
