At a Glance
- Tasks: Lead luxury brand strategies and elevate guest experiences across iconic hotels.
- Company: Join IHG Hotels & Resorts, a leader in luxury hospitality.
- Benefits: Enjoy room discounts, recharge days, and a focus on wellbeing.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of luxury brands and inspire a high-performing team.
- Qualifications: Experience in global brand leadership and luxury market insights.
The predicted salary is between 80000 - 100000 € per year.
We are seeking an experienced Brand Director to help drive our Upper Luxury portfolio, an individual who can craft compelling brand narratives, inspire operational excellence and elevate guest experiences across a global stage. This is a rare opportunity to shape and grow some of the world’s most iconic luxury hospitality brands, Six Senses and Regent; shaping their future with precision, creativity and commercial impact.
As Brand Director for Upper Luxury, you will be a custodian of brand excellence, balancing strategic foresight with operational expertise. You will define how our brands are experienced, ensuring every touchpoint reflects sophistication, relevance and emotional connection, while adapting seamlessly to local market nuances.
What You Will Do
- Champion brand excellence, acting as a global voice and guardian of luxury standards across our portfolio.
- Shape the future by designing and evolving our brand architecture and strategic direction over a 3–5 year horizon.
- Elevate the guest experience, ensuring brand delivery is exceptional, nuanced, and locally relevant at every hotel.
- Unlock insight‑led growth by interpreting consumer behaviour, market trends, and brand performance data to inform innovation.
- Drive commercial impact by identifying opportunities to enhance perception, value, and demand across markets.
- Lead with influence, partnering across functions to deliver meaningful brand advancements and operational improvements.
- Inspire creativity and performance, fostering a high‑performing, collaborative, and forward‑thinking team culture.
- Support growth ambitions by contributing to development and high‑profile global presentations.
Who You Are
- Proven experience in global brand or product leadership, ideally within luxury or premium multi‑brand environments.
- A refined understanding of luxury brand positioning, storytelling, and guest experience design.
- Strong capability in interpreting data and market signals to uncover subtle insights and opportunities.
- Experience navigating complex, matrixed organisations, with resilience and agility.
- Exceptional communication skills, with the presence to influence senior stakeholders and external partners.
- A natural ability to inspire teams, balancing creative thinking with operational delivery.
- High emotional intelligence, with a collaborative and energising style.
Benefits
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
Equal Employment Opportunity
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.
Brand Director, Upper Luxury Brands in England employer: InterContinental Hotels Group
At IHG Hotels & Resorts, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As the Brand Director for Upper Luxury Brands, you will have the unique opportunity to shape iconic luxury brands while enjoying a range of benefits including impressive room discounts, recharge days, and a strong commitment to employee wellbeing through our myWellbeing framework. Join us in Windsor, where your expertise will not only drive brand excellence but also contribute to meaningful guest experiences across the globe.
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Director, Upper Luxury Brands in England
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend luxury brand events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can open doors.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in brand strategy and guest experience design. We want to see how you’ve made an impact in previous roles!
✨Tip Number 3
Prepare for interviews by researching the company’s brand values and recent initiatives. We need to see that you’re not just passionate about luxury brands, but that you understand the nuances of their market positioning.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Brand Director, Upper Luxury Brands in England
Some tips for your application 🫡
Craft Your Brand Narrative:Just like we do at StudySmarter, make sure your application tells a compelling story about who you are and what you bring to the table. Highlight your experience in luxury brand leadership and how you've shaped guest experiences in the past.
Showcase Your Data Savvy:We love data-driven insights! Be sure to include examples of how you've interpreted market trends and consumer behaviour to drive brand success. This will show us that you can unlock growth opportunities just like we do.
Tailor Your Application:Don’t send a generic application! Make it specific to the Brand Director role by aligning your skills with the job description. We want to see how your unique experiences can elevate our Upper Luxury brands.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at InterContinental Hotels Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be representing. Understand their unique narratives, values, and market positioning. This knowledge will not only impress your interviewers but also help you articulate how you can elevate these brands in the luxury space.
✨Showcase Your Strategic Vision
Prepare to discuss your vision for the brand's future. Think about how you would shape the brand architecture over the next 3-5 years. Be ready to share specific ideas on how to enhance guest experiences and drive commercial impact, demonstrating your strategic foresight.
✨Demonstrate Data Savvy
Highlight your ability to interpret consumer behaviour and market trends. Bring examples of how you've used data to inform brand decisions in the past. This will show that you can unlock insight-led growth and make informed choices that resonate with luxury consumers.
✨Inspire and Collaborate
Emphasise your leadership style and how you foster a high-performing team culture. Share anecdotes that illustrate your ability to inspire creativity while ensuring operational excellence. This will resonate well with the interviewers looking for someone who can lead across functions.
