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- Tasks: Lead market research initiatives and oversee global Brand Health tracking.
- Company: Join IHG Hotels & Resorts, a leader in hospitality with over 6,000 locations worldwide.
- Benefits: Enjoy flexible hybrid working, room discounts, recharge days, and a focus on wellbeing.
- Why this job: Shape the future of hospitality with impactful insights and a supportive culture.
- Qualifications: Experience in consumer insights or market research, strong analytical skills, and project management capabilities.
- Other info: Applications close on 15th August 2025; we celebrate diversity and encourage all to apply.
The predicted salary is between 36000 - 60000 £ per year.
Hotel: Corp Windsor, Windsor One, Arthur Road, IHG Hotels & Resorts, SL4 1RS
We have an opportunity for an innovative and passionate Consumer Insights Manager to join our Global Insights team, based in our Windsor HQ. Working alongside the Director of Consumer Insights, this is your opportunity to lead strategic market research initiatives and oversee our Brand Health tracking programme on a global scale.
In this role, you’ll take the lead on bespoke research projects that bring the voice of the customer into key decision-making conversations. You’ll collaborate across the business and work closely with our agency partners to deliver powerful, data-driven insights that inform strategy, inspire innovation, and shape the guest experience at IHG.
At IHG Hotels & Resorts, we’re powered by a passion for delivering True Hospitality for Good – for our guests, our people, and our communities.
What You’ll Do
- Working cross-functionally with internal stakeholders, partnering with brand strategy, marketing, and loyalty teams to broaden consumer understanding.
- Lead end-to-end qualitative and quantitative research projects to answer global business questions.
- Manage the day-to-day operations of IHG’s Brand Health Tracking programme, ensuring consistency and insight delivery.
- Oversee relationships with third-party research agencies, managing methodology, fieldwork, analysis, and reporting.
- Translate data and research findings into clear, actionable insights and compelling presentations that drive meaningful outcomes.
- Build on information from multiple sources into compelling, story-led recommendations.
- Collaborate with teams across the business to support the activation of insights and continuous learning.
- Help enhance the visibility, impact, and ways of working of the Consumer Insights function.
What We’re Looking For
- Significant experience in consumer insights or market research (agency or client side).
- Experience working on global research programmes and managing continuous tracking initiatives
- Strong expertise in both qualitative and quantitative research methodologies across markets.
- Proven project management capabilities to deliver large-scale initiatives from design to execution.
- Excellent written and verbal communication skills, with the ability to tell clear, concise, and compelling insight stories.
- Strong analytical and problem-solving skills with the ability to distil complexity into impactful recommendations.
- Confident presenting to and engaging with stakeholders at all levels of the organisation.
- A collaborative mindset and relationship-building skills to work effectively across teams.
- A self-starter attitude with the ability to work independently and consultatively in a fast-paced environment, and able to proactively come up with suggestions and ideas to elevate the work
Ready to shape the future of hospitality through insight?
Join us and help IHG continue delivering exceptional experiences for guests around the world.
Apply now and bring your expertise to one of the world’s leading hospitality companies.
Closing Date for Applications Friday 15 th August 2025
#LI-HYBRID
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don\’t quite meet every single requirement, but still believe you\’d be a great fit for the job? We\’ll never know unless you hit the \’Apply\’ button. Start your journey with us today.
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Consumer Insights Manager employer: InterContinental Hotels Group
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights Manager
✨Tip Number 1
Familiarise yourself with IHG's brand values and mission. Understanding their commitment to 'True Hospitality for Good' will help you align your insights and recommendations with their core objectives during interviews.
✨Tip Number 2
Prepare to discuss specific examples of your experience in managing global research programmes. Highlight how you've successfully led qualitative and quantitative projects, as this will demonstrate your capability to handle the responsibilities of the role.
✨Tip Number 3
Showcase your analytical skills by being ready to present a case study or example where your insights directly influenced business decisions. This will illustrate your ability to translate data into actionable strategies.
✨Tip Number 4
Network with current or former employees of IHG on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your interview process.
We think you need these skills to ace Consumer Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer insights and market research. Focus on your project management skills and any global research programmes you've worked on, as these are key for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for hospitality and how your background aligns with IHG's mission of delivering True Hospitality for Good. Mention specific examples of how you've translated data into actionable insights.
Showcase Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure that your application materials reflect your ability to tell clear and compelling stories. Use concise language and structure your thoughts logically.
Highlight Collaborative Experience: Emphasise your experience working cross-functionally with teams. Provide examples of how you've built relationships and collaborated with stakeholders to drive insights and outcomes, as this is essential for the Consumer Insights Manager position.
How to prepare for a job interview at InterContinental Hotels Group
✨Showcase Your Research Skills
Be prepared to discuss your experience with both qualitative and quantitative research methodologies. Highlight specific projects where you successfully led research initiatives, and be ready to explain how your findings influenced decision-making.
✨Communicate Clearly and Concisely
Since the role requires excellent written and verbal communication skills, practice summarising complex data into clear insights. Use examples from your past work to demonstrate how you can tell compelling stories with data.
✨Demonstrate Collaboration
This position involves working cross-functionally, so be ready to share examples of how you've effectively collaborated with different teams. Discuss how you built relationships and contributed to a shared goal in previous roles.
✨Prepare for Stakeholder Engagement
As you'll be presenting insights to stakeholders at all levels, practice your presentation skills. Prepare to discuss how you tailor your communication style to engage different audiences and ensure your insights are actionable.