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- Tasks: Lead global PR strategies and create compelling narratives for luxury brands.
- Company: Join IHG Hotels & Resorts, a leader in luxury hospitality with iconic brands.
- Benefits: Enjoy flexible hybrid work, impressive discounts, and a focus on wellbeing.
- Why this job: Shape the future of luxury travel and unleash your creativity in a collaborative environment.
- Qualifications: 5+ years in luxury communications with strong media relations and storytelling skills.
- Other info: Applications close on 22nd July 2025; we welcome diverse backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Hotel: Corp Windsor, Windsor One, Arthur Road, IHG Hotels & Resorts, SL4 1RS
Inspire stories. Influence perception. Elevate iconic brands.
Step into a world where luxury knows no bounds. At IHG Hotels & Resorts, our Luxury & Lifestyle portfolio is a sanctuary for the discerning traveler, featuring iconic brands like InterContinental, Six Senses, Regent, Vignette Collection and Kimpton. We are not just redefining modern luxury; we are taking it to the next level and beyond.
We are seeking a dynamic and visionary Upper Luxury PR Manager to craft captivating narratives that resonate with a global audience of elite travellers. In this high-impact role, you will unleash your creativity to design bold, newsworthy PR campaigns that not only enhance brand prestige but also drive tangible commercial success.
This is your opportunity to shape the story of some of the world’s most esteemed luxury brands, connecting them with influential audiences who appreciate the finer things in life. Join a collaborative team at the heart of IHG’s most exciting growth area, where your ideas will flourish, and your ambitions will be realized.
With access to unparalleled global resources, competitive benefits, and a culture that champions creativity and authenticity, you will be empowered to make your mark in the luxury hospitality landscape.
If you have a passion for luxury and a keen understanding of its codes, we invite you to embark on this extraordinary journey with us. Let’s redefine the future of luxury together!!
Your Impact:
- Lead the development and execution of global earned media strategies and consumer PR campaigns for our Upper Luxury brands.
- Create compelling narratives and – press materials that set our brands apart and position us at the heart of the luxury category.
- Manage agency partners across key markets to ensure aligned, efficient and high-performing campaigns.
- Build strong media and influencer relationships, especially within the luxury, travel and lifestyle space.
- Collaborate across functions to integrate earned media into broader brand and marketing plans.
The experience you’ll bring:
- 5+ years in external communications, with experience in luxury and/or hospitality sectors a must.
- Strong media relations skills with an existing network in premium or luxury media.
- Exceptional writing and storytelling abilities, with an eye for brand tone and detail.
- Experience managing PR agencies and delivering multi-market campaigns.
- A global outlook, commercial mindset, and passion for the luxury consumer landscape.
Ready to define the future of luxury travel?
Apply now and be part of the journey.
Closing date for applications Tuesday 22nd July 2025
#LI-HYBRID
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don\’t quite meet every single requirement, but still believe you\’d be a great fit for the job? We\’ll never know unless you hit the \’Apply\’ button. Start your journey with us today.
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Brand PR Mananger, Upper Luxury employer: InterContinental Hotels Group
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand PR Mananger, Upper Luxury
✨Tip Number 1
Network with professionals in the luxury hospitality sector. Attend industry events, webinars, and conferences to meet potential colleagues and influencers who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on current trends in luxury branding and PR strategies. Follow relevant publications and thought leaders on social media to understand what resonates with elite travellers and how to craft compelling narratives.
✨Tip Number 3
Showcase your existing media relationships by engaging with luxury and lifestyle journalists. Consider reaching out to them with insights or stories that align with IHG's brands, demonstrating your ability to connect with the right audiences.
✨Tip Number 4
Prepare to discuss your previous PR campaigns in detail during interviews. Highlight your strategic thinking, creativity, and results achieved, especially in the luxury sector, to illustrate your fit for the Upper Luxury PR Manager role.
We think you need these skills to ace Brand PR Mananger, Upper Luxury
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Upper Luxury PR Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for luxury and PR. Use specific examples from your past experiences that demonstrate your ability to create impactful narratives and manage successful campaigns.
Showcase Your Writing Skills: Since exceptional writing is crucial for this role, include samples of your previous work or create a short piece that reflects your storytelling abilities. Ensure it aligns with the luxury tone they are looking for.
Highlight Relevant Experience: In your CV, emphasise your experience in luxury and hospitality sectors, particularly any roles where you managed PR agencies or developed media strategies. Use metrics to showcase your achievements and impact.
How to prepare for a job interview at InterContinental Hotels Group
✨Showcase Your Storytelling Skills
As a Brand PR Manager, your ability to craft compelling narratives is crucial. Prepare examples of past campaigns where your storytelling made a significant impact, and be ready to discuss how you can apply that creativity to IHG's luxury brands.
✨Demonstrate Your Media Relations Expertise
Highlight your existing network within premium or luxury media. Be prepared to discuss how you've built and maintained these relationships, and how they can benefit IHG in enhancing brand visibility and prestige.
✨Understand the Luxury Consumer Landscape
Research current trends in the luxury hospitality sector. Show your understanding of what drives elite travellers' decisions and how IHG can position itself at the forefront of these trends during your interview.
✨Prepare for Collaborative Discussions
Since the role involves working across functions, think about how you can integrate earned media into broader marketing plans. Be ready to share ideas on collaboration and how you can contribute to a cohesive team environment at IHG.
