Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global PR strategies and create compelling narratives for luxury brands.
- Company: Join IHG Hotels & Resorts, a leader in luxury hospitality with iconic brands.
- Benefits: Enjoy hybrid work options, impressive discounts, and a focus on wellbeing.
- Why this job: Shape the future of luxury travel while collaborating with creative minds.
- Qualifications: 5+ years in luxury PR, strong media relations, and exceptional storytelling skills required.
- Other info: Applications close on 22nd July 2025; we welcome diverse backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Inspire stories. Influence perception. Elevate iconic brands.
Step into a world where luxury knows no bounds. At IHG Hotels & Resorts, our Luxury & Lifestyle portfolio is a sanctuary for the discerning traveler, featuring iconic brands like InterContinental, Six Senses, Regent, Vignette Collection and Kimpton. We are not just redefining modern luxury; we are taking it to the next level and beyond.
We are seeking a dynamic and visionary Upper Luxury PR Manager, based in our global HQ in Windsor, to craft captivating narratives that resonate with a global audience of elite travellers. In this high-impact role, you will unleash your creativity to design bold, newsworthy PR campaigns that not only enhance brand prestige but also drive tangible commercial success.
This is your opportunity to shape the story of some of the world’s most esteemed luxury brands, connecting them with influential audiences who appreciate the finer things in life. Join a collaborative team at the heart of IHG’s most exciting growth area, where your ideas will flourish, and your ambitions will be realised.
With access to unparalleled global resources, competitive benefits, and a culture that champions creativity and authenticity, you will be empowered to make your mark in the luxury hospitality landscape.
If you have a passion for luxury and a keen understanding of its codes, we invite you to embark on this extraordinary journey with us. Let’s redefine the future of luxury together!
Your Impact
- Lead the development and execution of global earned media strategies and consumer PR campaigns for our Upper Luxury brands.
- Create compelling narratives and press materials that set our brands apart and position us at the heart of the luxury category.
- Manage agency partners across key markets to ensure aligned, efficient and high-performing campaigns.
- Build strong media and influencer relationships, especially within the luxury, travel and lifestyle space.
- Collaborate across functions to integrate earned media into broader brand and marketing plans.
The experience you’ll bring
- 5+ years in external communications, with experience in luxury and/or hospitality sectors a must.
- Strong media relations skills with an existing network in premium or luxury media.
- Exceptional writing and storytelling abilities, with an eye for brand tone and detail.
- Experience managing PR agencies and delivering multi-market campaigns.
- A global outlook, commercial mindset, and passion for the luxury consumer landscape.
Closing date for applications Monday 20th October 2025
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
#J-18808-Ljbffr
Brand PR Manager, Upper Luxury employer: InterContinental Hotels Group
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand PR Manager, Upper Luxury
✨Tip Number 1
Network with professionals in the luxury hospitality sector. Attend industry events, webinars, and conferences to meet potential colleagues and influencers who can provide insights and connections that may help you stand out.
✨Tip Number 2
Stay updated on the latest trends in luxury branding and PR strategies. Follow relevant publications and thought leaders on social media to gather ideas and inspiration that you can bring to your interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to in the past. Be ready to share how your efforts positively impacted brand perception and drove commercial success, as this will demonstrate your capability for the role.
✨Tip Number 4
Familiarise yourself with IHG's luxury brands and their unique narratives. Understanding their positioning and target audience will allow you to tailor your discussions and show genuine interest during the interview process.
We think you need these skills to ace Brand PR Manager, Upper Luxury
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Upper Luxury PR Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for luxury and PR. Use specific examples from your past experiences that demonstrate your ability to create impactful campaigns and manage media relationships.
Showcase Your Writing Skills: Since exceptional writing is crucial for this role, include samples of your previous work or create a short piece that reflects your storytelling abilities. Ensure it aligns with the luxury tone they are looking for.
Highlight Relevant Experience: In your CV, emphasise your 5+ years of experience in external communications, particularly within the luxury or hospitality sectors. Mention any successful campaigns you've led and the results achieved to demonstrate your impact.
How to prepare for a job interview at InterContinental Hotels Group
✨Showcase Your Storytelling Skills
As a Brand PR Manager, your ability to craft compelling narratives is crucial. Prepare examples of past campaigns where your storytelling made a significant impact, and be ready to discuss how you can apply that creativity to IHG's luxury brands.
✨Demonstrate Your Media Relations Expertise
Highlight your existing network within the luxury media landscape. Be prepared to discuss how you've successfully built and maintained relationships with key influencers and media outlets, as this will be vital for the role.
✨Understand the Luxury Market
Research current trends in the luxury hospitality sector. Show your understanding of what drives elite travellers' perceptions and preferences, and be ready to share insights on how IHG can leverage these trends in their PR strategies.
✨Prepare for Collaborative Discussions
Since the role involves collaboration across various functions, think about how you've worked with different teams in the past. Be ready to discuss specific examples of successful cross-functional projects and how you can bring that collaborative spirit to IHG.