At a Glance
- Tasks: Lead luxury brand strategies and elevate guest experiences across iconic hotels.
- Company: Join IHG Hotels & Resorts, a leader in luxury hospitality.
- Benefits: Enjoy room discounts, recharge days, and a focus on wellbeing.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of luxury brands and inspire a high-performing team.
- Qualifications: Experience in global brand leadership and luxury market insights.
The predicted salary is between 80000 - 100000 € per year.
We are seeking an experienced Brand Director to help drive our Upper Luxury portfolio, an individual who can craft compelling brand narratives, inspire operational excellence and elevate guest experiences across a global stage. This is a rare opportunity to shape and grow some of the world’s most iconic luxury hospitality brands, Six Senses and Regent; shaping their future with precision, creativity and commercial impact.
As Brand Director for Upper Luxury, you will be a custodian of brand excellence, balancing strategic foresight with operational expertise. You will define how our brands are experienced, ensuring every touchpoint reflects sophistication, relevance and emotional connection, while adapting seamlessly to local market nuances.
What You Will Do
- Champion brand excellence, acting as a global voice and guardian of luxury standards across our portfolio.
- Shape the future by designing and evolving our brand architecture and strategic direction over a 3–5 year horizon.
- Elevate the guest experience, ensuring brand delivery is exceptional, nuanced, and locally relevant at every hotel.
- Unlock insight‑led growth by interpreting consumer behaviour, market trends, and brand performance data to inform innovation.
- Drive commercial impact by identifying opportunities to enhance perception, value, and demand across markets.
- Lead with influence, partnering across functions to deliver meaningful brand advancements and operational improvements.
- Inspire creativity and performance, fostering a high‑performing, collaborative, and forward‑thinking team culture.
- Support growth ambitions by contributing to development and high‑profile global presentations.
Who You Are
- Proven experience in global brand or product leadership, ideally within luxury or premium multi‑brand environments.
- A refined understanding of luxury brand positioning, storytelling, and guest experience design.
- Strong capability in interpreting data and market signals to uncover subtle insights and opportunities.
- Experience navigating complex, matrixed organisations, with resilience and agility.
- Exceptional communication skills, with the presence to influence senior stakeholders and external partners.
- A natural ability to inspire teams, balancing creative thinking with operational delivery.
- High emotional intelligence, with a collaborative and energising style.
Benefits
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
Equal Employment Opportunity
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.
Brand Director, Upper Luxury Brands employer: InterContinental Hotels Group
At IHG Hotels & Resorts, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As the Brand Director for Upper Luxury Brands, you will have the unique opportunity to shape iconic luxury brands while enjoying a range of benefits including impressive room discounts, recharge days, and a strong commitment to employee wellbeing through our myWellbeing framework. Join us in Windsor, where your expertise will not only drive brand excellence but also contribute to a supportive environment that champions personal and professional growth.
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Director, Upper Luxury Brands
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events where you can meet people in the luxury hospitality sector. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in brand management and guest experience design. This is your chance to shine and demonstrate how you can elevate brands like Six Senses and Regent.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. We want to see how you align with IHG's commitment to luxury and exceptional guest experiences. Tailor your responses to reflect your understanding of their brand ethos.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search and genuinely interested in joining our team.
We think you need these skills to ace Brand Director, Upper Luxury Brands
Some tips for your application 🫡
Craft Your Brand Narrative:When applying for the Brand Director role, think of your application as a brand story. We want to see how you can weave your experience and vision into a compelling narrative that aligns with our luxury ethos. Make sure to highlight your unique insights and how they can elevate our brands.
Showcase Your Operational Excellence:We’re looking for someone who can balance creativity with operational expertise. In your application, don’t just list your achievements; explain how you’ve driven operational improvements in previous roles. This will show us you understand the importance of delivering exceptional guest experiences.
Data-Driven Insights Matter:As a Brand Director, interpreting data is key. Use your application to demonstrate how you've used market trends and consumer behaviour to inform your strategies. We love seeing candidates who can back up their ideas with solid insights!
Be Authentic and Engaging:Your application should reflect your personality and passion for luxury branding. We appreciate authenticity, so let your voice shine through. Remember, we’re not just looking for qualifications; we want to know who you are and how you can inspire our team!
How to prepare for a job interview at InterContinental Hotels Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be representing. Understand their history, values, and what sets them apart in the luxury market. This knowledge will help you craft compelling narratives during your discussion.
✨Showcase Your Strategic Vision
Be prepared to discuss your vision for the brand's future. Think about how you would shape the brand architecture and strategic direction over the next few years. Use specific examples from your past experience to illustrate your strategic thinking.
✨Demonstrate Data Savvy
Since interpreting consumer behaviour and market trends is key, come equipped with insights from your previous roles. Share how you've used data to drive brand performance and innovation, showcasing your analytical skills.
✨Inspire and Engage
Your ability to inspire teams and influence stakeholders is crucial. Prepare anecdotes that highlight your leadership style and how you've fostered a collaborative culture in past roles. This will show that you can lead with both creativity and operational excellence.
