Staff/ Principal Product Designer
Staff/ Principal Product Designer

Staff/ Principal Product Designer

London Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
Go Premium
I

At a Glance

  • Tasks: Lead the design of innovative AI-powered customer service tools from concept to execution.
  • Company: Intercom is a pioneering AI Customer Service company transforming how businesses engage with customers.
  • Benefits: Enjoy hybrid work flexibility, a supportive culture, and awesome perks tailored to your needs.
  • Why this job: Join a design-driven team shaping the future of customer service with cutting-edge AI experiences.
  • Qualifications: Must have experience in shipping high-quality software products and a passion for interaction design.
  • Other info: This role is perfect for creative makers who thrive in open-ended environments.

The predicted salary is between 43200 - 72000 ÂŁ per year.

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service.

Intercom is hiring an exceptional Staff/Principal level Product Designer to push the boundaries of product craft. We are one of the most design-driven and AI-first technology companies. Our product is used by millions, and our design team plays a critical role in making it world-class.

Why this role exists: In a world where it’s easier to get software off the ground and to 75% built, it’s the last 25% that really matters. We need deep craft specialists—people who will raise the quality bar, bring a spark of creativity, drive best-in-class interaction and visual design, and push execution excellence across our most strategic product areas. This is not a strategy-only or people-management role. We need a maker, a doer, a leader in craft.

Must Have Experience

  • Has shipped complex, high-quality software products.
  • Designs for multiple surfaces—desktop, mobile, chat interfaces, AI first and emerging experiences.
  • Balances speed and detail—knows when to move fast and when to obsess over the last 1%.
  • Thinks end-to-end—from big-picture systems thinking to the smallest interaction detail.
  • Understands engineering and can build prototypes to communicate ideas (Framer, Loveable, Windsurf, Vercel, Figma, code etc.).
  • Has taste. You know what great design looks and feels like, and you push to get there.
  • Can tell a compelling story—articulating your decisions with clarity and conviction.
  • Operates with agency, ownership, and autonomy—doesn’t wait to be told what to do.

Who This Role Is Not For

  • You prefer strategy, research or system design over execution—this is a craft-heavy role.
  • You need a lot of direction or structured processes—you should thrive in open-endedness and ambiguity.
  • You don’t obsess over details—we’re looking for someone who sweats the pixels.
  • You primarily work on marketing sites—this role is about designing deep, functional software experiences.

Day-to-Day Responsibilities

  • Owning end-to-end design for high-impact product areas from concept to execution.
  • Defining new interaction patterns and design paradigms for Fin, our automation, and AI-powered tools.
  • Sketching, prototyping, and testing ideas at different fidelities to validate decisions.
  • Working closely with engineers and PMs to define problems, move quickly, and deliver high-quality solutions.
  • Maintaining high standards of craft while balancing speed and execution.
  • Contributing to design culture—mentoring others, pushing for greatness in a team, refining processes, and sharing knowledge inside and outside Intercom.

What Success Looks Like

  • You’ve raised the design bar. Your work is referenced as an example of exceptional craft and taste.
  • You’ve shipped product with major business impact. The areas you own are visibly better because of you.
  • You operate autonomously. You don’t need direction—you see what needs to be done and do it.
  • Engineers love working with you. Your designs are considered, clear, and easy to implement.
  • Your peers trust your judgment. When you push for quality, people listen.

Interview Process

We aim to be thorough, speedy and transparent in our approach. You should expect for the entire process to be no more than 4 weeks from start to finish. You’ll meet with various members of our team and have the opportunity to fully validate that Intercom and the role is the right fit for you.

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Staff/ Principal Product Designer employer: Intercom

Intercom is an exceptional employer that champions a design-driven culture, offering Staff/Principal Product Designers the opportunity to shape cutting-edge AI experiences in a collaborative environment. With a commitment to employee growth, a hybrid working policy, and a focus on diversity and inclusion, Intercom fosters a supportive atmosphere where creativity thrives and impactful work is celebrated. Join us to push the boundaries of product design while enjoying a well-rounded benefits package and a vibrant workplace culture.
I

Contact Detail:

Intercom Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Staff/ Principal Product Designer

✨Tip Number 1

Familiarise yourself with Intercom's AI products, especially Fin. Understanding how their AI agent works and its impact on customer service will help you articulate your ideas and demonstrate your passion for the role during interviews.

✨Tip Number 2

Showcase your design process by preparing a portfolio that highlights your end-to-end design projects. Focus on how you've tackled complex problems and the impact of your designs, as this aligns with the expectations for a Staff/Principal Product Designer.

✨Tip Number 3

Network with current or former Intercom employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and the design team's dynamics, which can be invaluable during your interview.

✨Tip Number 4

Prepare to discuss your experience with prototyping tools and your ability to collaborate with engineers. Highlighting your technical skills and teamwork will resonate well with Intercom's emphasis on high-quality execution and cross-functional collaboration.

We think you need these skills to ace Staff/ Principal Product Designer

Interaction Design
Prototyping Skills
Visual Design
User Experience (UX) Design
End-to-End Product Design
Systems Thinking
Figma
Framer
Collaboration with Engineers
Agile Methodologies
Storytelling in Design
Attention to Detail
Creativity and Innovation
Autonomy and Ownership

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in product design, especially focusing on complex software products. Emphasise your ability to balance speed and detail, as well as your experience with multiple surfaces like desktop and mobile.

Craft a Compelling Cover Letter: In your cover letter, tell a story about your design journey. Articulate your passion for interaction design and how you've raised the design bar in previous roles. Make it clear why you're excited about working at Intercom and how you can contribute to their mission.

Showcase Your Work: Include a portfolio that demonstrates your best work. Highlight projects where you've shipped high-quality software products and explain your design process, from concept to execution. Make sure to include examples of your prototyping skills and any collaboration with engineers.

Prepare for Interviews: Anticipate questions about your design philosophy and decision-making process. Be ready to discuss specific projects and the impact they had on the business. Show your understanding of AI in design and how you can contribute to Intercom's innovative approach.

How to prepare for a job interview at Intercom

✨Showcase Your Design Process

Be prepared to discuss your design process in detail. Highlight how you approach projects from concept to execution, and be ready to share examples of your work that demonstrate your ability to balance speed with attention to detail.

✨Demonstrate Technical Proficiency

Since the role requires understanding engineering and building prototypes, make sure to showcase your skills with tools like Figma, Framer, or any relevant coding experience. Bring along prototypes or examples that illustrate your technical capabilities.

✨Prepare for Collaboration Questions

Expect questions about how you work with engineers and product managers. Be ready to discuss specific instances where your collaboration led to successful outcomes, and how you ensure your designs are clear and easy to implement.

✨Articulate Your Design Decisions

Practice explaining your design choices clearly and convincingly. The interviewers will want to see that you can tell a compelling story about your work, so prepare to discuss the rationale behind your design decisions and how they align with user needs.

Staff/ Principal Product Designer
Intercom
Location: London
Go Premium

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

I
  • Staff/ Principal Product Designer

    London
    Full-Time
    43200 - 72000 ÂŁ / year (est.)
  • I

    Intercom

    201-500
Similar positions in other companies
UK’s top job board for Gen Z
discover-jobs-cta
Discover now
>