Senior Product Marketing Manager

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high-touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service.

What’s The Opportunity?

The helpdesk is having its biggest moment in a decade. AI is transforming what a helpdesk can do – and Intercom is the only company building a helpdesk and an AI agent as a single, integrated platform. This role is about owning that story: showing existing customers that we’re investing deeply in the product they rely on, and establishing Intercom’s vision for what an AI-first helpdesk looks like to the broader market. This is a senior IC role for someone who wants to operate at the centre of product, AI, sales, and strategy. You’ll own the positioning and messaging for Intercom’s Helpdesk product — connected with the product team, close to customers, and responsible for one of the most important narratives in the company: why Helpdesk and Fin together is fundamentally better than either alone. You’ll shape how we talk to the 25,000+ businesses already using Intercom, build the narrative for an AI-first helpdesk era, and establish Intercom as the obvious choice for teams who want their AI agent and their human support layer working as one. You’ll work directly with product, engineering, sales leadership, and the marketing team. You’ll be hands-on with the product and the tech. This isn’t a lane job — it’s a builder role for someone who wants to work fast, think from first principles, and help define what great PMM looks like.

What Will I Be Doing?

• Shape the ICP and audience for Helpdesk – guiding marketing and GTM teams on where to focus and direct campaigns and sales plays.
• Lead positioning and messaging for the Helpdesk product area from first principles – owning the 1+1=3 story of Helpdesk + Fin and why the integrated platform delivers outcomes a standalone tool never could.
• Define and build the narrative for Intercom’s AI-first Helpdesk vision – what it means, why it matters, and why Intercom is uniquely positioned to deliver it – and bring it to market in a way that reshapes how buyers think about the category.
• Partner with Product on communicating product investment and progress to existing customers, turning roadmap momentum into customer confidence that retains and expands accounts.
• Build crisp, high-impact narratives and enablement that sales actually uses and establishes confidence.
• Work closely with Customer Success and Account Management to ensure messaging lands with the customers who need to hear it most.
• Create high-quality core PMM assets yourself: web pages, first-call decks, narratives and scripts launch materials. And maintain the core “brain” of PMM context that feeds our AI-first approach.
• Lead launches and go-to-market moments, working cross-functionally to deliver crisp messaging that fits for sales, campaigns and content needs.
• Drive cross-functional alignment on what we’re saying, why, and how it shows up everywhere – from the website to the sales deck to the customer email.

What We’re Looking For

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction. You’ve done this before 5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market. Owned a core product area end-to-end – from ICP and positioning through to launches and field enablement. Worked in fast-moving environments where the product ships faster than the messaging can keep up – and found a way to move at that pace without losing quality. Experience with customer retention or expansion motions is a strong plus.

You think and write with precision. Excellent written communication – you write crisp briefs, sharp narratives, and synthesis memos that drive alignment. Strong editorial judgment – you know the difference between a sharp positioning statement and marketing language that means nothing. You push back on vague claims and force specificity – in your own work and in others’ work.

You’re product-obsessed and technically engaged. You read the docs, use the product, and dig into the tech before you craft a single message. You’re genuinely curious about AI – not just as a talking point, but as something you think about, experiment with, and engage with constantly. You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper.

You operate at the intersection of strategy and execution. You don’t hand off strategy and wait – you take it all the way to the asset, the launch, the field. Strong judgment and the ability to work independently on large, high-stakes initiatives. A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets. You work well across functions, build trust quickly, and make the people around you more effective.

Attributes We’re Looking For

• Ambitious and competitive – you set a high bar, think big, and want to win. You’ll go the extra mile and you’re motivated by building something that leads the market.
• Confident and decisive – you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
• Curious and intellectually engaged – you’re always learning, experimenting, and asking why. You keep up with AI’s pace and use it to improve how you work.
• Tasteful and creative – you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
• Impatient and change-oriented – you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

Benefits

• Competitive salary and equity in a fast-growing startup.
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen.
• Unlimited access to Claude Code and best-in-class AI tools; experimentation and building is encouraged and celebrated.
• Pension scheme & match up to 4%.
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents.
• Flexible paid time off policy.
• Paid maternity leave, and 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones.
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme, with secure bike storage too.
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week. We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values. Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, colour, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.