At a Glance
- Tasks: Design and optimise web experiences to enhance customer engagement and conversion.
- Company: Join Fin, part of Salesforce, leading the future of AI-driven customer experiences.
- Benefits: Enjoy competitive pay, flexible work options, and a supportive culture focused on your growth.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Be a key player in transforming how businesses connect with customers through innovative web design.
- Qualifications: 5+ years in web or product design with a strong portfolio showcasing conversion-focused work.
The predicted salary is between 63000 - 77000 £ per year.
Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service to sales to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.
About this role
Our website is one of the most important ways people discover what we offer, understand our value, and decide whether to talk to Sales or start a trial. The Web Growth team owns its roadmap and continuously improves the journey from first impression through to lead capture, demo engagement, signup, and trial start. You’ll treat the website like a product: understand user intent, find confusion and friction, form strong hypotheses, test them with users and data, and turn what you learn into better experiences. You’ll be just as comfortable shaping the problem and influencing the roadmap as you are designing the final interaction, prototype, or page.
What you’ll be doing
- Experimentation: Designing and iterating on experiments across landing pages, pricing, signup, and conversion flows to improve engagement, conversion, qualified leads, and trial starts.
- Collaboration: Working with Growth, Self-serve, Brand, Marketing, Product, Data, Research, and Engineering to turn opportunities into clear, buildable experiences.
- Data and insight: Using user insights and funnel data to identify opportunities, define hypotheses, and measure impact.
- Product design: Applying product design thinking to comprehension, navigation, forms, interactive demos, responsiveness, and accessibility.
- Prototyping and systems: Prototyping in Figma and code, using AI tools where useful, and working within shared components and brand systems.
- Roadmap ownership: Bringing ideas to the Web Growth roadmap, not just executing briefs.
Must have experience
- Experience: 5+ years in web, product, growth, or a closely related design role, with a strong portfolio of shipped, conversion-focused work.
- Growth mindset: A track record of using design, growth frameworks, conversion rate optimisation, and funnel analysis to improve outcomes such as leads, conversion, trials, activation, or revenue.
- Experimentation: Experience designing and iterating on experiments, including A/B tests or other data-informed approaches. B2B SaaS experience is a plus.
- Craft and taste: Excellent visual and interaction design skills, with a sharp eye for typography, hierarchy, detail, and polish.
- Systems and brand: Comfortable working within an existing design system and brand, while identifying opportunities to extend and improve it.
- AI fluency: Experience using AI in your design practice, including tools such as Claude Code, Cursor, Codex, Figma Make, or similar.
- Ownership: Able to take a brief and run with it. You work independently, make good decisions, ask the right questions, and bring solutions rather than just options.
Who this role is not for
This role is not for you if: You only want to design campaign or marketing pages from a fixed brief. This role owns the journey from first visit through to lead, demo, signup, or trial. You care about visual polish but not about comprehension, navigation, forms, interactive demos, or reducing friction. You don’t want to work with funnel data, user research, experimentation, or the realities of implementation. You want to focus on brand expression without balancing it with usability, accessibility, performance, and measurable growth. You need a fixed roadmap and detailed requirements rather than identifying opportunities and shaping what the team should test next. You’re not interested in working closely with Growth, Marketing, Product, Data, Research, and Engineering to make the website perform better.
What success looks like
You’ll know you’re successful if: More visitors understand Fin and Intercom, find the right path for their needs, and take the next step with less friction. You’ve improved meaningful growth outcomes across qualified leads, demo engagement, signups, and trial starts. Experiments are well designed, clearly measured, and used to inform what the team does next. You’ve made complex product value easier to understand and act on without relying on extra explanation from Sales or Marketing. You’ve built strong working relationships with Growth, Marketing, Product, Engineering, Data, Research, Sales, and Customer Success. You’ve raised the bar for web growth design through thoughtful, high-quality experiences that people trust and want to use.
Interview process
We understand that interviewing for a new role is both time- and energy-consuming. We aim to be thorough, speedy, and transparent in our approach. You should expect the entire process to take no more than four weeks from start to finish. You’ll meet with members of our team and have the opportunity to validate that Intercom and the role are the right fit for you.
Ready to build something great?
If you’re excited by the opportunity to help existing businesses get more value from a self-serve product, and you have the craft, curiosity, commercial thinking, and autonomy to make a real impact, we’d love to hear from you.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
Senior Web Designer, Growth in London employer: Intercom
Fin is an exceptional employer, offering a dynamic work environment where innovation thrives and employees are empowered to push the boundaries of AI technology. With competitive salaries, equity options, and a comprehensive benefits package including flexible paid time off and health insurance, Fin prioritises employee well-being and growth. The hybrid working policy fosters collaboration while allowing for personal flexibility, making it an ideal place for talented individuals to develop their careers in a cutting-edge field.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Web Designer, Growth in London
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Intercom for a Senior Web Designer, Growth, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Intercom before they go live!
We think you need these skills to ace Senior Web Designer, Growth in London
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Senior Web Designer, Growth at Intercom, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Intercom does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Intercom. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Intercom.
How to prepare for a job interview at Intercom
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Intercom, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Intercom might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Intercom!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Intercom is looking for.
