Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. We believe Marketing is undergoing a significant transformation, driven by (1) the changes AI is bringing to product development, (2) the new AI tools at a marketers disposal, and (3) a requirement for marketers to be more technical than ever before. We believe there is a new way of marketing emerging, and we're hiring marketers to help us invent new and modern ways to market Fin.The Senior Audience Marketing Manager owns the delivery of the audience strategy for key brand activations, events and product moments. This role is responsible for building and growing high-quality audiences, driving engagement, and delivering commercial outcomes for key activations such as Pioneer, Fin Labs, industry events, executive programs, product launches and drumbeat events.The ideal candidate combines strategic planning, campaign execution, audience operations, and cross-functional coordination to deliver ambitious results. They work across tools like Hightouch, Marketo, Intercom, Luma and AI tools such as Claude to design audience journeys, run promotions, orchestrate follow-up, automate production and improve the systems to scale audience growth and engagement.Working closely with Brand Activations, Demand Generation, Field Marketing, Sales, Product Marketing, and Communications, this person delivers strategies to bring our most important events to life, by building and engaging high quality audiences, that result in increased brand awareness and commercial impact. Audience acquisition for key brand activations Lead audience acquisition strategy and execution for major activations including Pioneer, Fin Labs, industry events and product launches.Build and run multichannel journeys plans across email, paid, web, in-product, community and sales-assisted touchpoints to build and engage audiences.Partner with Sales, Demand Generation and GTM Analytics to surface high-value marketing signals, route priority audiences, and improve event-to-pipeline conversion.Manage and improve campaign operations, including building repeatable AI workflows that scale output.Evolve campaign sophistication and effectiveness through data-backed improvements.Campaign execution and optimizationDeliver innovative promotion playbooks that leverage owned, paid, third party and community channels to acquire new audiences and exceed engagement targets. Write, refine, and QA campaign messaging, from promotion to post-event follow-up, with tailored audience-specific journeys.Coordinate campaign production across Design, Web, Marketing Operations and external partners to ensure high-quality, on-time delivery.Run experiments and improve campaign performance through testing, segmentation, and better operational design.Close the loop with reporting and insights, using campaign data to improve future audience growth and engagement.Cross-functional leadershipPartner closely with Brand Activations, Marketing Ops, Field, Sales, Product Marketing, Design, and external agencies to deliver multichannel campaigns..Increased commercial impact of brand activations.5+ years of strong lifecycle, campaign, demand generation, audience or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys.Excellent operator with high attention to detail, strong documentation habits, and the ability to manage many moving parts without losing quality.Data-driven and experimentation-minded, with a bias toward testing, iteration, and measurable business impact.Competitive salary and equity in a fast-growing start-upWe serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchenRegular compensation reviews - we reward great work!Pension scheme & match up to 4%Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependentsFlexible paid time off policyPaid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved onesIf you're cycling, we've got you covered on the Cycle-to-Work Scheme. With secure bike storage too MacBooks are our standard, but we also offer Windows for certain roles when needed.#LI-HybridPolicies Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
Senior Marketing Manager (Flexible Hybrid Working) in London employer: Intercom
Intercom is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Greater London. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to engage with C-level executives, making your role impactful and rewarding. The hybrid work model provides the flexibility needed to balance professional and personal commitments, ensuring a fulfilling work-life experience.
