Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Fin believes that vertically integrated AI will deliver the best performance for CX teams. We built our own models - the Apex family of models - to deliver on this belief and they are the best performing models for CX, beating frontier models on performance, hallucination and speed. We also believe in Open platforms and that you should be able to integrate Fin into your architecture and end customer experience easily. This role will help Fin effectively position our platform and models to technical personas and support teams. It is a net-new role for someone who wants to help define a category of PMM at Fin: making a technical, extensible platform legible and exciting to technical buyers and audiences, and establishing Fin’s leadership in the market You'll own the positioning and messaging for how Fin plugs into the modern AI stack - and establish why building on Fin is the smart bet for technical teams.You'll work directly with product, engineering, sales leadership, and the wider marketing team. This is a builder role for someone who wants to work fast, think from first principles, and help decide what platform PMM should even be.Build the story for our Apex models: why Fin’s own AI investment is a differentiator, in language technical and non-technical buyers both getLead positioning and messaging for Intercom's platform- APIs, integrations, MCP, CLI, and developer surfaces - from first principles through market-ready narrativesPartner daily with Product and Engineering to translate deep technical capability into simple stories that builders and decision-makers understandShape the ICP and audience for our platform - who we're talking to (developers, technical buyers, AI teams), where they are, and what makes them choose usCreate high-quality PMM assets yourself: launch pages, docs-adjacent content, demos, technical narratives, briefs, videosBuild crisp, high-impact enablement that sales and partnerships actually use to sell the platform with confidenceBe deeply customer-obsessed - sit with developers, study how they evaluate and adopt, and turn raw signal into clear insight that shapes what we sayLead launches and go-to-market moments for platform releases, working with full-stack marketers, content, and DG teamsRaise the bar on PMM craft for technical storytelling - modeling clarity, taste, and genuine technical understandingWhat We're Looking ForThis role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction - and you're as comfortable in an API reference as you are in a positioning doc.5+ years in product marketing, ideally B2B, with a track record of shaping how complex or technical products are understood in marketExperience marketing technical products or to technical audiences - developers, technical buyers, or AI/ML teams - and a real feel for what earns their trustThe ability to get hands-on with a product: you read the docs, use the API, and dig into the tech before you write a single messageGreat writing and the editorial judgment to know the difference between a sharp technical claim and marketing language that means nothingAbility to research patterns, synthesize insight, and frame a narrative that cuts through noiseComfort working directly with product leaders and engineers, and the judgment to run large, high-stakes work independentlyA genuine interest in AI - how the models work, how the stack is evolving, and why it matters to the people building on itTaste. You optimize for progress over consensus and believe shipping beats perfect planning.Delivers Great Work & Works Hard - You reliably ship. Tasteful & Creative - You understand what connects, and you draw on design, culture, and craft to make ideas resonate.Competitive salary and equity in a fast-growing start-upWe serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchenRegular compensation reviews - we reward great work!experimentation & building is encouraged & celebrated.Pension scheme & match up to 4%Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependentsFlexible paid time off policyPaid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved onesIf you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too MacBooks are our standard, but we also offer Windows for certain roles when needed.#LI-HybridPolicies Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
Product Marketing Manager, Customer Experience in London employer: Intercom
Intercom is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Greater London. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to engage with C-level executives, making your role impactful and rewarding. The hybrid work model provides the flexibility needed to balance professional and personal commitments, ensuring a fulfilling work-life experience.