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- Tasks: Lead the web product direction and execution for Intercom’s online presence.
- Company: Join Intercom, a pioneering AI Customer Service company transforming customer experiences.
- Benefits: Enjoy competitive salary, equity, flexible holidays, and comprehensive health insurance.
- Why this job: Shape industry-leading websites and innovate with cutting-edge AI technology.
- Qualifications: Strong leadership skills, web performance expertise, and a passion for detail.
- Other info: Experience a collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service.
What’s the opportunity? You’ll lead the product direction and day-to-day execution for Intercom’s web presence, including intercom.com and fin.ai. These sites must perform like growth engines and also set the industry standard for design, narrative, and innovation. You’ll manage 4 PMs and be deeply hands-on – translating positioning into pages, reviewing copy/design/builds, signing off launches, and ensuring the team ships with exceptional quality.
What will I be doing?
- Own the web product: intercom.com, fin.ai, and every digital touchpoint that represents Intercom online.
- Translate positioning into world-class websites: Turn company strategy, messaging, and Fin’s story into high-impact, high-performing pages.
- Lead & coach 4 PMs: Drive clarity, accountability, and excellence across growth and narrative tracks.
- Drive performance: Improve conversion, comprehension, and engagement through experimentation, CRO, and demand generation.
- Hold the quality bar: Partner with design to deliver industry-leading web experiences at the highest quality level.
- Innovate: Push beyond B2B website norms; explore new interaction models, AI-first web experiences, and storytelling formats that set us apart.
What skills do I need?
- A hands-on leader: equally comfortable shaping significant new opportunities and editing copy line-by-line.
- Obsessed with detail and craft: layout, words, performance, and UX polish.
- A PMM-fluent product thinker: able to translate positioning into compelling, converting web pages.
- Strong on web performance and optimisation: CRO, instrumentation, and demand generation.
- An excellent communicator: crisp, quick on your feet with execs, and able to drive alignment.
- A strong proponent of AI in practice: with examples of how you use AI to raise the bar on delivery.
- Experienced leading teams and raising quality standards.
- Background in PMM or brand-heavy PM roles.
- Experience building high-craft, product-led B2B websites.
We are a well treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and equity in a fast-growing start-up.
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen.
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents.
- Open vacation policy and flexible holidays so you can take time off when you need it.
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones.
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done.
- Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.
We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.
Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
Interested in building your career at Intercom? Get future opportunities sent straight to your email.
Group Web Product Manager in London employer: Intercom
Contact Detail:
Intercom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Web Product Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know Intercom’s mission and how Fin works inside out. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Group Web Product Manager. Highlight your experience with web performance and optimisation to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining the Intercom team!
We think you need these skills to ace Group Web Product Manager in London
Some tips for your application 🫡
Show Your Passion for Product Management: When writing your application, let us see your enthusiasm for product management! Share specific examples of how you've led teams or projects in the past, and how that experience aligns with our mission at Intercom.
Tailor Your Application: Make sure to customise your application for the Group Web Product Manager role. Highlight your experience with web performance, optimisation, and any innovative projects you've worked on that demonstrate your ability to push boundaries.
Be Clear and Concise: We appreciate crisp communication! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills.
Apply Through Our Website: Don’t forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Intercom
✨Know Your Product Inside Out
Before the interview, dive deep into Intercom's products, especially Fin and the Customer Service Suite. Understand how they work, their unique selling points, and how they compare to competitors. This knowledge will help you articulate your vision for the web product and demonstrate your passion for the role.
✨Showcase Your Leadership Style
As a Group Web Product Manager, you'll be leading a team of PMs. Be prepared to discuss your leadership approach, how you drive clarity and accountability, and share examples of how you've successfully coached teams in the past. Highlighting your hands-on experience will resonate well with the interviewers.
✨Prepare for Performance Metrics Discussions
Since driving performance is key in this role, come ready to discuss your experience with conversion rate optimisation (CRO) and demand generation. Bring specific examples of how you've improved web performance in previous roles, and be ready to suggest innovative ideas that could elevate Intercom's online presence.
✨Emphasise Your Communication Skills
Excellent communication is crucial for this position. Practice articulating your thoughts clearly and concisely, especially when discussing complex topics like AI and web performance. Be prepared to engage in discussions with executives and demonstrate how you can align teams around a shared vision.
