At a Glance
- Tasks: Drive engagement and optimise multi-channel marketing campaigns for impactful results.
- Company: Join Intercity Technology, a leading tech solutions partner with a vibrant team culture.
- Benefits: Enjoy 33 days holiday, annual pay reviews, and a strong focus on personal development.
- Other info: Collaborative environment with opportunities for career advancement and a commitment to equal opportunities.
- Why this job: Be part of a dynamic team shaping marketing strategies that connect audiences and drive growth.
- Qualifications: 3+ years in marketing, experience with HubSpot, and a knack for data-driven decision making.
The predicted salary is between 30000 - 42000 £ per year.
About The Role
Drive meaningful engagement. Shape performance. At Intercity Technology, we’re about more than campaigns; we’re about creating impactful experiences that connect the right audiences to the right messages at the right time. We’re looking for a strategic and proactive Marketing Campaign Specialist to join our talented team, supporting our Telco Business Unit, working across multiple channels and collaborating closely with Events, Paid Media, and Content functions to deliver performance‑driven campaign activity that accelerates growth and maximises ROI.
As part of our team, you’ll play a vital role in planning, executing, analysing and optimising multi‑channel campaigns that deliver measurable results. You’ll leverage HubSpot and other tools to manage data, nurture contacts throughout the marketing funnel and inform decisions with insights that sharpen performance.
What You’ll Be Doing as a Marketing Campaign Specialist
- Campaign Execution & Optimisation: Lead the implementation of integrated campaigns across email, paid ads, social media, search, events and more ensuring alignment to strategic goals and performance outcomes.
- Audience Targeting: Build well‑segmented lists for targeted engagement, driving personalised communication that resonates.
- CRM & Automation: Use HubSpot and CRM platforms like Microsoft Dynamics 365 to automate campaigns, track engagement and manage leads effectively.
- Paid Advertising: Support and optimise paid search and social campaigns to maximise reach, conversions and ROI.
- Content Collaboration: Work with Content teams to develop compelling messages and assets that support campaign objectives.
- Data & Insight: Monitor campaign performance and apply data‑driven insights to improve results and guide future strategy.
- Budget & Vendor Management: Manage campaign budgets, measure ROI, and coordinate with partners to ensure funds are used effectively.
- Event Support: Assist with the promotion and seamless integration of events into broader campaign activity.
- Reporting: Create clear performance reports to share insights and influence future planning.
Who We’re Looking For
You’re a motivated campaign specialist with a performance mindset, analytical, organised and able to think both strategically and creatively.
Experience & Knowledge
- Minimum 3 years’ experience in a marketing performance role, ideally in B2B.
- Demonstrable experience with HubSpot, including automation and analytics.
- Proven ability to execute multi‑channel marketing campaigns with measurable results.
- Experience in managing paid advertising channels (e.g., Google Ads, LinkedIn).
- Strong analytical skills with familiarity in A/B testing and optimisation.
- Ability to collaborate cross‑functionally and communicate results effectively.
Preferred Qualifications
- Marketing‑related degree or relevant qualification (CIM, IDM or equivalent).
- HubSpot, Google or LinkedIn certified (desirable).
Skills & Competencies
- Data‑Driven: You use insight to make better decisions.
- Tech Savvy: Comfortable with marketing automation and analytics tools.
- Project Management: Able to manage multiple campaigns with precision.
- Collaborative Communicator: Clear, concise communicator who collaborates well across teams.
- Creative & Commercial: You combine creativity with commercial thinking to drive impact.
What We Offer
- 33 days holiday (inclusive of bank holidays), with entitlement increasing by one day for each full calendar year employed, up to a maximum of five days.
- Annual pay reviews.
- Holiday buy scheme.
- All‑company bonus scheme.
- Death in service cover.
- Employee assistance programme.
- Company pension.
- Active social calendar.
- A strong focus on developing our people.
About Us
Intercity Technology provides reliable and secure technologies in communications, cloud, and managed services, with a big difference – Intercity is a technology solutions partner that isn’t all about tech. It’s about a great bunch of people combining their passion, expertise, and dedication to deliver extraordinary results for businesses.
We select candidates with the right skills, experience, and values to join us and selection is based on a fair and equal process. We’re proud to be committed to equal opportunities and welcome all applications.
Marketing Campaign Specialist employer: Intercity Technology
Intercity Technology is an excellent employer, offering a dynamic and supportive work environment for 1st Line IT Service Desk Analysts in Shefford. With attractive benefits such as 33 days of holiday and ample opportunities for career development, employees are encouraged to grow and thrive within the company. The focus on customer service and teamwork ensures that every team member feels valued and empowered to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns and results. This is your chance to shine and demonstrate how you can drive performance and engagement, just like we do at Intercity Technology.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to campaign management. Think about how you’ve used tools like HubSpot to optimise campaigns and be ready to share those insights. We love hearing about real experiences!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission of creating impactful experiences.
We think you need these skills to ace Marketing Campaign Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Campaign Specialist role. Highlight your experience with multi-channel campaigns and tools like HubSpot, as this will show us you’re the right fit for our team.
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've used analytics to optimise campaigns in the past. This will demonstrate your ability to leverage insights for better performance.
Be Creative and Strategic:Don’t just list your skills; tell us how you’ve combined creativity with strategic thinking in your previous roles. We want to see how you can drive impactful campaigns that resonate with audiences.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Intercity Technology
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns that have caught your eye. Be ready to discuss what made them successful or not, and how you would apply similar strategies at Intercity Technology. This shows your passion for the role and your understanding of effective marketing.
✨Master HubSpot
Since HubSpot is a key tool for this position, make sure you’re familiar with its features, especially automation and analytics. If you can, prepare examples of how you've used HubSpot in past roles to drive campaign success. This will demonstrate your hands-on experience and technical savvy.
✨Data-Driven Mindset
Be prepared to talk about how you’ve used data to inform your marketing decisions. Think of specific instances where you analysed campaign performance and made adjustments based on insights. This will highlight your analytical skills and ability to optimise campaigns effectively.
✨Collaborative Spirit
Intercity Technology values collaboration, so be ready to share examples of how you’ve worked cross-functionally in previous roles. Discuss how you’ve partnered with content teams or other departments to create impactful campaigns. This will show that you’re a team player who can communicate effectively across various functions.
