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- Tasks: Lead Brand Economics projects and guide a team of 20 experts to solve client challenges.
- Company: Interbrand is a global leader in branding, known for pioneering iconic work and innovative brand tools.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and the chance to work with top brands.
- Why this job: Join a diverse team that values experimentation and leadership, making impactful moves in branding.
- Qualifications: Experience in financial modelling, consulting, and navigating complex environments is essential.
- Other info: This role offers a chance to shape the future of brand economics in a dynamic setting.
The predicted salary is between 72000 - 108000 £ per year.
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About Interbrand
Interbrand understands what it takes today to build the world’s most iconic brands.
About Interbrand
Interbrand understands what it takes today to build the world’s most iconic brands.
To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.
Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.
In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.
The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.
Our Behaviours
Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.
Practice Overview
BE Senior Director Job Description
The Global Brand Economics (GBE) practice at Interbrand delivers confidence to our clients so that they can make iconic moves that transform their brand. We work with all disciplines within our company to understand the business case for the brand investments our clients make. We leverage a range of data science skills, research methodologies, valuation approaches, and forecasting tools to deliver to our clients. We solve the most challenging branding questions using the most innovative methods available.
Role Description
As a Senior Director, you will join the leadership team of the practice. As part of that team, you will have a voice in setting the direction of the practice as well as leading Brand Economics projects as part of a multi-disciplinary team. Your focus will be on growth whether that be advising client on their strategies or building services that deliver for our clients. You will have a team of 20 experts to help you manage data, conduct research, value brands, and forecast results as part of a client engagement.
Job Responsibilities
- Identify client problems and build solution architectures that solves their problem.
- Define project deliverables, timings, pricing, and quality standards that deliver the GBE solution
- Sell projects to client’s by explaining the benefits of project deliverables to clients and colleagues
- Work with teams to integrate GBE into Interbrand’s Thinking and Making framework
- Manage and develop staff so their expertise grows and their ability to deliver improves
Required Expertise
- Ability to socialize financial, statistical, research, or modeling ideas at all levels of a company.
- History of creating business plans, financial models, and revenue forecasts with proven accuracy
- Experience in capturing budget for growth initiatives in organizations.
- Navigated cross functional sign off on budgets and plans in a complex environment.
Differentiating Expertise
- Capital raises in a corporate development, venture capital or private equity role
- A role in a rapidly growing business in a multi-year setting.
- Confidence with forecasting tools such as @Risk, Crystal Ball, or Simulation Models.
- Consulting experience in an advisory role related to business, brand, or financial strategies.
Expected Outcomes
- Double digit compound average revenue growth for the BE practice
- Consistent feedback that the GBE Team is easy to work with and our delivery instills confidence.
We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Advertising Services
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Senior Director, Brand Economics employer: Interbrand
Contact Detail:
Interbrand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Brand Economics
✨Tip Number 1
Familiarise yourself with Interbrand's unique approach to brand economics. Understanding their methodologies and the tools they use, like forecasting models, will help you speak their language during interviews.
✨Tip Number 2
Network with current or former employees of Interbrand. They can provide valuable insights into the company culture and expectations for the Senior Director role, which can give you an edge in your discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth in previous roles. Highlighting your experience with financial modelling and strategic planning will demonstrate your capability to lead the Brand Economics practice.
✨Tip Number 4
Showcase your leadership style and how it aligns with Interbrand's behaviours, such as 'Lead with love' and 'Be Brave'. Being able to articulate your management philosophy will resonate well with their team-oriented culture.
We think you need these skills to ace Senior Director, Brand Economics
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Director, Brand Economics position. Tailor your application to highlight relevant experience and skills that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your leadership experience, particularly in brand economics or related fields. Use quantifiable achievements to demonstrate your impact in previous roles, such as revenue growth or successful project outcomes.
Write a Strong Cover Letter: In your cover letter, express your passion for brand building and how your expertise can contribute to Interbrand's mission. Be specific about how your past experiences have prepared you for this role and mention any innovative methods you've employed in your work.
Highlight Relevant Skills: Make sure to emphasise your skills in financial modelling, data analysis, and cross-functional collaboration. Mention any tools or methodologies you are proficient in, such as forecasting tools, to show you are well-equipped for the challenges of the role.
How to prepare for a job interview at Interbrand
✨Understand the Brand Economics Landscape
Before your interview, make sure you have a solid grasp of brand economics and how it applies to various industries. Familiarise yourself with Interbrand's methodologies and recent projects to demonstrate your knowledge and enthusiasm for the role.
✨Showcase Your Leadership Skills
As a Senior Director, you'll be expected to lead a team of experts. Prepare examples from your past experiences where you've successfully managed teams, driven growth, or implemented innovative solutions. Highlight your ability to inspire and develop others.
✨Prepare for Problem-Solving Questions
Expect to face questions that assess your problem-solving abilities. Think of specific client challenges you've encountered and how you approached them. Be ready to discuss the frameworks and methodologies you used to arrive at effective solutions.
✨Align with Interbrand's Values
Interbrand values behaviours like 'Lead with love' and 'Be Brave'. Reflect on how your personal values align with these principles. Be prepared to share instances where you've demonstrated these behaviours in your professional life.
