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For Companies At a Glance
- Tasks: Drive sales in travel retail locations and build strong partner relationships.
- Company: Join International Beverage, a global leader in premium drinks since 2006.
- Benefits: Enjoy a diverse workplace culture with growth opportunities and corporate perks.
- Why this job: Be part of an innovative team making an impact in the wine & spirits industry.
- Qualifications: Strong communication skills and a passion for the industry are essential.
- Other info: A full clean driving license and proficiency in Microsoft Office are required.
The predicted salary is between 36000 - 60000 £ per year.
Drive sales and revenue in designated travel retail locations, including airports, cruise ships, border stores, and other duty-free outlets.
Develop and execute sales and marketing strategies, identify new business opportunities, and expand brand distribution in travel retail channels.
Build and maintain strong relationships with key travel retail partners, including airport retail managers, duty-free operators, and distributors.
Conduct regular visits to key accounts to ensure product availability, visibility, and merchandising standards.
Manage trade marketing budgets, including TD&C, promotions, and activations, in liaison with the Channel Marketing team.
Promote products to travel retail customers through engaging brand experiences, tastings, promotions, and events.
Ensure all point-of-sale materials and branding adhere to company standards.
Recruit and supervise brand ambassadors and event promoters, including sales target allocation, merchandising, stock management, and rota arrangements.
Prepare and present regular sales reports, forecasts, and market insights.
Monitor competitor activity and market trends to identify opportunities and threats.
Collaborate with marketing and sales teams to develop tailored campaigns for the travel retail channel.
Manage personal professional development to meet work and career goals.
Job Qualifications:
- Strong interpersonal, communication, negotiation, and presentation skills.
- Commercially savvy, numerate, and literate.
- Self-motivated, results-oriented, highly organized, and detail-oriented.
- Ability to work in a competitive, target-driven environment across different cultures and markets.
- Passion for the wine & spirits industry is a plus.
- Degree in a business-related field preferred; HND/HNC or equivalent considered.
- Previous experience in travel retail, preferably with premium brands.
- Full clean driving license.
- Proficient in Microsoft Office.
About International Beverage: International Beverage is a global drinks company established in 2006, specializing in premium brands including Scotch whiskies, gin, rum, cognac, vodka, and beer. We value our employees and foster a diverse, inclusive workplace culture that emphasizes growth, innovation, and community involvement.
Commercial Executive GTR Europe and Nordics employer: InterBev
Contact Detail:
InterBev Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Executive GTR Europe and Nordics
✨Tip Number 1
Familiarise yourself with the travel retail landscape, especially in Europe and the Nordics. Understanding the key players, trends, and challenges in this market will help you speak confidently about how you can drive sales and revenue.
✨Tip Number 2
Network with professionals in the wine and spirits industry, particularly those involved in travel retail. Attend industry events or join relevant online forums to build connections that could provide insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific strategies for engaging customers in travel retail environments. Think about innovative promotional ideas or brand experiences that could enhance visibility and sales at airports and duty-free outlets.
✨Tip Number 4
Showcase your understanding of trade marketing budgets and how to effectively manage them. Be ready to discuss past experiences where you've successfully allocated resources for promotions and activations in a competitive setting.
We think you need these skills to ace Commercial Executive GTR Europe and Nordics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly in travel retail. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the wine and spirits industry. Mention specific achievements in previous roles that align with the responsibilities of driving sales and building relationships in travel retail.
Showcase Your Skills: Emphasise your interpersonal, communication, and negotiation skills in your application. Provide examples of how you've successfully managed trade marketing budgets or developed sales strategies in past positions.
Highlight Cultural Adaptability: Since the role involves working across different cultures and markets, include experiences that demonstrate your ability to adapt and thrive in diverse environments. This could be through previous work experience or personal anecdotes.
How to prepare for a job interview at InterBev
✨Know Your Market
Familiarise yourself with the travel retail market, especially in Europe and the Nordics. Understand key players, trends, and challenges in the industry to demonstrate your knowledge and passion during the interview.
✨Showcase Your Sales Skills
Prepare examples of how you've driven sales and revenue in previous roles. Be ready to discuss specific strategies you've implemented and the results achieved, particularly in a competitive environment.
✨Build Relationships
Highlight your experience in building and maintaining relationships with partners. Discuss how you’ve successfully collaborated with stakeholders like airport retail managers and distributors to achieve common goals.
✨Demonstrate Cultural Awareness
Since the role involves working across different cultures and markets, be prepared to discuss your experiences in diverse environments. Show that you can adapt your approach to suit various cultural contexts.
