Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the creation and execution of innovative CRM campaigns that engage customers.
- Company: Join the UK's number one flat-fee investment platform with a strong customer focus.
- Benefits: Enjoy a competitive salary, generous pension contributions, private medical insurance, and 25 days annual leave.
- Why this job: Make a real impact by leveraging AI to personalise customer communications.
- Qualifications: Experience in multi-channel CRM campaigns and strong skills in marketing automation technologies.
- Other info: Dynamic hybrid work environment with opportunities for professional growth.
The predicted salary is between 32000 - 44800 ÂŁ per year.
Location: Hybrid - 3 days in Manchester, 2 days remote
Salary: From ÂŁ32,000
interactive investor is an award-winning investment platform that puts its customers in control of their financial future. We’ve been helping investors for nearly 30 years. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.
What we stand for: It’s simple … we want our customers to feel confident and in control, for interactive investor to go from strength to strength, and for ii to be a workplace where we can all thrive. Our customer-driven approach and bold values sit at the heart of this. We are honest, straight-talking, and transparent with our customers and our colleagues. We are decisive and take ownership of what we say and deliver. We are ambitious and passionate about what we believe is right for our customers, our teams, ourselves, and interactive investor.
Purpose of Role
Reporting to the CRM Manager, this role forms an integral part of the CRM team at interactive investor. The CRM team is accountable for building, optimising and managing a customer communications strategy which delivers on our commercial objectives through strong collaboration with the wider Engagement team.
Key Responsibilities
- Develop and deliver highly personalised, multi-channel CRM strategies, driven by insights to effectively meet commercial and customer objectives.
- Execute and deliver campaigns through our CRM platform with precision and timeliness.
- Collaborate with the wider Engagement and Commercial teams to ensure consistency on all campaigns and across all customer touchpoints.
- Monitor CRM campaign performance against key objectives and identify opportunities for improvement through testing and optimisation.
- Uphold the first line of Risk/Compliance defence by adhering to business processes and procedures designed to meet FCA regulatory standards.
- Make informed risk decisions and credibly debate and challenge management recommendations within the framework of the approved Risk Management Framework.
- Support the first line of defence by reviewing and managing the risks and controls assigned to the department.
Skills and Experience
- Experience in delivering multi-channel CRM campaigns, personalised at scale, through service and marketing automation platforms, with a strong preference for Salesforce Marketing Cloud.
- Experience with AI-based systems to deliver personalised campaigns using “next best action” model, with a strong preference for Salesforce Marketing Cloud Personalization.
- Ability to work cross-functionally to translate CRM briefs into aligned, multi-channel campaigns.
- Experienced in querying databases to build targeted audiences.
- Strong knowledge of core marketing automation technologies, including email content writing, SQL, HTML, CSS, and database infrastructures.
- Adept at applying test-and-learn methodologies to optimise performance.
- Proven effective organisational and prioritisation skills in a fast-paced environment.
- Strong attention to detail.
- Excellent stakeholder relationship and communication skills.
Benefits
- Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
- Life Assurance and Group Income Protection
- Private Medical Insurance – Provided by Bupa
- 25 Days Annual Leave
CRM Lead in Manchester employer: Interactive Investor
Contact Detail:
Interactive Investor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at interactive investor. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff. Research interactive investor's values and recent campaigns. Show us you’re passionate about what we do!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience and how it aligns with our CRM goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at interactive investor.
We think you need these skills to ace CRM Lead in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Lead role. Highlight your experience with multi-channel campaigns and any specific tools like Salesforce Marketing Cloud. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our customer-driven approach. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your previous campaigns improved performance or engagement. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Interactive Investor
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those involving Salesforce Marketing Cloud. Brush up on how to deliver personalised campaigns and be ready to discuss your experience with multi-channel strategies.
✨Showcase Your Collaboration Skills
Since this role involves working cross-functionally, prepare examples of how you've successfully collaborated with other teams. Highlight any specific projects where teamwork led to successful campaign execution.
✨Be Data-Driven
Familiarise yourself with key metrics and performance indicators for CRM campaigns. Be ready to discuss how you’ve used data to optimise campaigns in the past and how you would approach testing and learning in this role.
✨Demonstrate Your Attention to Detail
Given the importance of compliance and risk management in this role, prepare to discuss how you ensure accuracy in your work. Bring examples of how your attention to detail has positively impacted previous campaigns or projects.