At a Glance
- Tasks: Manage and create engaging email marketing campaigns to boost customer engagement.
- Company: Join a dynamic marketing team in a growing company.
- Benefits: Competitive salary, full-time hours, and opportunities for professional growth.
- Other info: Work in a collaborative environment with a focus on creativity and innovation.
- Why this job: Make an impact by driving conversions and enhancing customer experiences through email.
- Qualifications: Experience in email marketing and strong copywriting skills are essential.
The predicted salary is between 25500 - 30000 £ per year.
Email Marketing Executive
Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: £25,500 - £30,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)
Role Overview
As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.
Key Responsibilities
- Email Marketing Strategy Ownership
Develop and implement a comprehensive email marketing strategy aligned with my client’s business goals and customer journey. - Design & Creation of Email Templates
Build visually appealing, responsive email templates that reflect my client’s brand identity and drive engagement. - Copywriting & Content Creation
Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value. - Automated Journey Development
Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement. - Performance Reporting & Analytics
Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy. - Lead Nurturing & Handover
Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams. - Audience Segmentation & Personalisation
Segment email lists and personalise content to improve relevance and effectiveness of campaigns. - Compliance & Best Practices
Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience. - Data Accuracy
Own and manage the quality and accuracy of data in our Dynamics CRM database.
Skills & Experience
- Proven experience in email marketing, ideally within B2B or e-commerce environments.
- Proficiency with email marketing platforms
- Strong copywriting and content creation skills.
- Experience with marketing automation and CRM systems.
- Analytical mindset with the ability to interpret data and optimise campaigns.
- Knowledge of HTML/CSS for email template customisation (preferred).
- Excellent communication and project management skills.
Email Marketing Executive in Coulsdon employer: Interaction Recruitment
As an Email Marketing Executive in Coulsdon, you will join a dynamic marketing team that values creativity and innovation. The company fosters a collaborative work culture, offering opportunities for professional growth and development while providing competitive benefits. With a focus on employee well-being and a commitment to excellence, this role promises a rewarding experience in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Executive in Coulsdon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns, designs, and copywriting samples. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s email marketing strategies. Be ready to discuss how you can enhance their customer engagement and drive conversions with your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Email Marketing Executive in Coulsdon
Some tips for your application 🫡
Show Off Your Email Marketing Skills:Make sure to highlight your experience in email marketing, especially if you've worked in B2B or e-commerce. We want to see how you've driven engagement and conversions in your previous roles!
Craft Compelling Copy:Since copywriting is key for this role, take the time to showcase your writing skills. Tailor your application to reflect the tone and style that resonates with our brand – we love creativity!
Demonstrate Your Analytical Mindset:We’re all about data-driven decisions! Include examples of how you’ve monitored and optimised email campaigns based on performance metrics. Show us you can turn numbers into actionable insights.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Interaction Recruitment
✨Know Your Email Marketing Inside Out
Before the interview, brush up on the latest trends in email marketing. Familiarise yourself with successful campaigns and be ready to discuss how you would apply similar strategies. This shows your passion and understanding of the role.
✨Showcase Your Copywriting Skills
Prepare a few examples of your best email copy or templates. Be ready to explain your thought process behind them, focusing on how you tailored content for different audience segments. This will highlight your creativity and strategic thinking.
✨Be Data-Driven
Since performance reporting is key, come prepared with examples of how you've used data to optimise campaigns in the past. Discuss specific metrics you tracked and how they influenced your strategy. This demonstrates your analytical mindset.
✨Understand Compliance and Best Practices
Brush up on GDPR regulations and best practices in email marketing. Be ready to discuss how you ensure compliance in your campaigns. This shows that you take data privacy seriously and are knowledgeable about industry standards.
