Technical PPC Manager in Manchester

Join to apply for the Technical PPC Manager role at Interact Software. Interact provides enterprise‑grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor. Our team of customer‑focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.

We are looking for a Technical PPC Manager who will drive high‑performing paid media campaigns through advanced technical implementation, automation, and data‑driven optimization. In this role you will ensure accurate tracking, seamless integrations, and innovative solutions to maximize ROI across all paid channels. This is a technical role, you will be expected to be very hands‑on, intimately close to the numbers, data, statistics, decisions to drive performance, optimisations and be capable of explaining, rationalising, and reporting on the “why” and “how”.

• Proven experience managing PPC campaigns with significant budgets.
• Hands‑on experience with Google Ads scripts, API integrations, and automation tools.
• Strong background in analytics and tracking implementation (GTM, GA4, server‑side tagging).
• Familiarity with data manipulation using BigQuery, SQL or Python.
• Experience working with e‑commerce feeds and dynamic ad setups.
• Strong numbers and data background, being able to spot, and analyse patterns, and explain why and how – not just take automated recommendations at face value.
• Proven experience and ability to use AI to augment day to day tasks.
• Advanced knowledge of PPC platforms (Google Ads, Bing, LinkedIn Ads).
• Expertise in conversion tracking and attribution models.
• Proficiency in Google Tag Manager, GA4, and data visualization tools (Looker Studio, Power BI).
• Understanding of APIs and automation workflows.
• Strong analytical and problem‑solving skills.
• Very strong mathematical and statistical skills.
• Ability to communicate technical concepts to non‑technical stakeholders.

• Take ownership of, and continue to develop, implement, and optimise PPC campaigns across Google Ads and other key platforms.
• Manage advanced tracking setups using Google Tag Manager, server‑side tagging, and conversion API, including orchestration of identifiers and campaign metadata all the way through to marketing and sales systems.
• Troubleshoot technical issues related to attribution, feeds, and tracking discrepancies.
• Collaborate with the Go To Market teams on event, topic, and launch‑specific campaigns, as well as maintain evergreen campaigns.
• Analyse the Ads, marketing, and sales system datasets using BigQuery, BI tools or SQL to identify trends, opportunities, insights, and marry up various data sets to gain a deeper understanding of the successful user journeys.
• Stay updated on emerging PPC technologies and implement best practices.
• Orchestrate AB tests via ad copies, keywords, and other mechanisms to keep exploring new avenues to increase performance.
• Use AI to heavily augment the how analysis, and decisions are done.
• Have a strong understanding of Interact’s business, go‑to‑market strategy, and competitor space, and use this in Ads and bid management.
• Detail‑oriented with a passion for accuracy and optimisation.
• Innovative thinker who embraces automation and efficiency.
• Strong collaboration skills across marketing and technical teams.
• Proactive in identifying and solving complex technical challenges.
• Adaptable to fast‑paced environments and emerging technologies.
• Results‑driven with a focus on measurable impact.
• Doer – rolls up sleeves, gets into the weeds to understand and fix things.

Seniority Level: Entry level
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Software Development