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- Tasks: Drive email marketing strategies to boost engagement and pipeline growth.
- Company: Join Interact Software, connecting millions with top global brands.
- Benefits: Full-time role with competitive salary and opportunities for growth.
- Why this job: Be a key player in innovative marketing operations and make an impact.
- Qualifications: 5 years of B2B email marketing experience and strong analytical skills.
- Other info: Collaborative environment with a focus on continuous improvement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Interact provides enterprise‑grade intranet software that connects over three million employees to leading global names such as Levi's, Domino's, Teva Pharmaceuticals, and Technicolor. Our team of customer‑focused problem solvers is passionate about helping organisations communicate better. We constantly improve every service and product we offer, working across offices in Manchester, New York, Dubai, Tulsa, Warsaw, and Manila.
About the Role
You will be a key driver in our marketing operations and demand generation function, responsible for leveraging email to maximize customer and prospect engagement, drive pipeline growth, and achieve our key business objectives.
Email Strategy & Performance Ownership- Monitor email campaign results (opens, clicks, conversions, unsubscribes) daily and weekly, providing concise reports and actionable insights.
- Suggest and implement A/B tests and optimisations for email content, subject lines, send times, and audience segmentation to increase engagement, meeting bookings, and opportunity creation.
- Utilise email marketing strategically to drive pipeline growth, nurture leads, and maximise qualified meetings and opportunities from the email channel.
- Work with the demand team on attribution to capture correct channel signals and campaign data.
- Primary builder, tester, and launcher of all email sends and complex nurture workflows within HubSpot, and flows within Clari.
- Own lead segmentation, list cleaning, and database health to ensure high deliverability and compliance.
- Conduct rigorous QA on all email assets for flawless execution and accurate tracking across devices.
- Ensure seamless data flow between HubSpot, Clari, and Salesforce, troubleshooting any integration issues.
- Resolve deliverability and configuration issues, build workflows, and maintain system health.
- Analyse and report on performance trends.
- Maintain documentation for email campaign procedures, system configurations, and channel best practices.
- Work closely with Website, Content, Demand Generation, and Sales teams to translate campaign requirements into high‑performing email assets and provide feedback for cross‑channel strategy.
- Provide regular, proactive communication to stakeholders regarding launch status, key metrics, and strategic recommendations.
- Approximately 5 years of hands‑on B2B email marketing or campaign management experience, preferably within a fast‑paced SaaS environment.
- Proven track record of owning an email channel, setting strategy, executing campaigns, and reporting results to drive meetings and pipeline.
- Strong technical expertise with a major marketing automation platform (HubSpot, Marketo, Pardot, Clari, etc.).
- Solid working knowledge of HubSpot, Salesforce, Clari – understanding of objects, fields, and campaign functionality related to email performance and attribution.
- Exceptional analytical skills with the ability to turn email metrics into clear, actionable business recommendations.
- Excellent attention to detail and quality assurance ability.
- Strong verbal and written communication skills to present results and strategies to cross‑functional teams.
- Holistic sales funnel understanding and interest in other active channels.
- Independent, self‑starter who can unblock and progress quickly with simple, fast solutions.
- “Fixer” mentality: roll up sleeves, fix, and execute.
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing and Sales
- Industry: Software Development
- Location: Manchester, United Kingdom
Technical Email Marketing Manager in Manchester employer: Interact Software
Contact Detail:
Interact Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Email Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email marketing campaigns and results. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to email marketing. We recommend using the STAR method to structure your answers – it’s all about showing how you’ve tackled challenges before!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Technical Email Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Technical Email Marketing Manager. Highlight your experience with email marketing, especially in B2B and SaaS environments, and don’t forget to mention any specific tools like HubSpot or Salesforce that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about email marketing and how your skills can help drive our marketing operations. Be sure to mention any successful campaigns you've managed and the results they achieved.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to include examples of how you've used analytics to improve email performance. Talk about A/B tests you've conducted and the insights you gained from them – we love a good success story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Interact Software
✨Know Your Email Metrics
Before the interview, brush up on key email marketing metrics like open rates, click-through rates, and conversion rates. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the importance of data in email marketing.
✨Showcase Your Technical Skills
Make sure to highlight your experience with marketing automation platforms, especially HubSpot, as it's crucial for this role. Prepare examples of how you've built and optimised email workflows or resolved technical issues in previous positions. This will demonstrate your hands-on expertise.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you translated campaign requirements into effective email strategies and how you communicated results to stakeholders.
✨Bring Your 'Fixer' Mentality
The job description mentions a 'fixer' mentality, so be prepared to share instances where you've identified problems and implemented quick solutions. This could be anything from troubleshooting deliverability issues to optimising a campaign on the fly. Show them you're proactive and resourceful!
