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For Companies At a Glance
- Tasks: Lead content marketing strategies using AI to drive demand and establish thought leadership.
- Company: Join Interact Software, a leader in enterprise intranet solutions for global brands.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Make an impact by shaping content that connects millions of employees worldwide.
- Qualifications: Proven B2B content marketing experience and strong analytical skills required.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Content Marketing Manager role at Interact Software. Interact provides enterprise‑grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor. Our team of customer‑focused problem solvers is passionate about helping organizations communicate better. We constantly work to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.
As a Content Marketing Manager, you will be a strategic leader in content, leveraging AI to develop and execute a comprehensive content strategy that supports demand generation, nurtures buyers through their journey, establishes thought leadership, and optimizes for AEO, SEO, and GEO. Your work will drive measurable revenue growth and brand authority.
About you
- Proven experience in content marketing, within B2B software.
- Demonstrated ability to develop and execute successful content strategies that support demand generation campaigns and guide buyers through their journey.
- Success in establishing and amplifying thought leadership through content.
- Strong track record of leveraging data to inform and optimize content performance.
- Experience with content distribution channels and performance measurement.
- Ability to effectively prioritize and manage time to address multiple responsibilities.
- Understanding of marketing strategies, including digital marketing, demand generation, content creation, and lead nurturing.
- Expertise in SEO principles and practices, including advanced keyword research, on‑page optimization, technical SEO, and familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Proficiency and practical experience with generative AI tools and Large Language Models (LLMs) for content ideation, creation, and optimization.
- Strong analytical skills with a data‑driven mindset, capable of interpreting complex content and campaign performance data.
- Excellent written and verbal communication skills.
Content Strategy
- Map content to each stage of the buyer's journey, identifying gaps and opportunities to attract, engage, convert, and retain customers across marketing campaigns and touchpoints.
- Identify key topic clusters and content opportunities to establish topical authority and expertise in the employee experience space.
- Translate product offerings into compelling, clear, and engaging content narratives across formats such as blog posts, articles, whitepapers, case studies, videos, infographics, social media, email sequences, and website copy to fuel demand generation.
Content Creation & Optimization (AEO, SEO, GEO)
- Drive the strategy for multi‑format content development across written, visual, audio, and interactive mediums, ensuring each asset aligns with brand voice and audience needs.
- Repackage and repurpose existing content into new formats to extend reach and engagement.
- Leverage generative AI tools for content ideation, drafting, research, and repurposing, while ensuring human oversight, expertise, creativity, and brand integrity.
- Optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including structured data implementation, schema markup, and conversational formatting.
- Conduct in‑depth keyword research and topic clustering to inform content creation, staying aware of how evolving search algorithms affect visibility.
- Stay abreast of the latest developments in AI, LLMs, and search algorithms to continuously refine strategies and maintain a competitive edge.
Thought Leadership & Brand Awareness
- Develop content initiatives that position the company and stakeholders as industry experts, including long‑form articles, whitepapers, research reports, webinars, and speaking engagement support.
- Collaborate with internal subject matter experts to extract valuable insights and translate them into compelling, authoritative content.
Content Performance
- Analyze content performance and provide recommendations to iterate on strategies, improve results, and demonstrate ROI, particularly for demand generation efforts.
Content Management
- Establish and maintain editorial guidelines, content calendars, and workflow processes to ensure efficient and timely delivery across campaigns.
- Conduct regular content audits to identify outdated information, broken links, and opportunities for refresh and repurposing.
Job Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing and Sales
- Industry: Software Development
Content Marketing Manager in Manchester employer: Interact Software
Contact Detail:
Interact Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Include case studies, blog posts, and any successful campaigns you've led. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their content strategy and think about how you can contribute. Bring ideas to the table; it shows you're proactive and genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on that chance!
We think you need these skills to ace Content Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Marketing Manager role. Highlight your experience in B2B software content marketing and how you've successfully driven demand generation campaigns.
Showcase Your Skills: Don’t forget to emphasise your expertise in SEO, AEO, and GEO. We want to see how you’ve leveraged data to optimise content performance and what generative AI tools you’ve used in your previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use engaging language that reflects your personality while ensuring it aligns with our brand voice. We love creativity!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Interact Software
✨Know Your Content Inside Out
Before the interview, dive deep into your past content marketing experiences. Be ready to discuss specific campaigns you've led, the strategies you employed, and the measurable outcomes. This will show your potential employer that you not only understand content marketing but can also drive results.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your content strategies. Bring examples of how you've optimised content based on performance metrics. This is crucial for a role that requires a data-driven mindset, so be ready to impress with your analytical prowess.
✨Familiarise Yourself with AI Tools
Since the role involves leveraging generative AI tools, make sure you're up to speed with the latest technologies in this area. Be prepared to discuss how you've used AI in your previous roles for content ideation and optimisation. This will demonstrate your adaptability and forward-thinking approach.
✨Understand the Buyer’s Journey
Brush up on mapping content to different stages of the buyer's journey. Be ready to share how you've identified gaps and opportunities in past campaigns. This knowledge will highlight your strategic thinking and ability to nurture leads effectively.
