Senior Business Development Representative

Senior Business Development Representative

Build the pipeline, own the funnel, close the deal. Join our demand-gen team, turn free trials into revenue, and build the skills to become an Account Director.

Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world. We enable brands to Act With Intent.

Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership. Intent HQ is a proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage.

This is a senior, multilingual demand-generation seat at the heart of Intent HQ’s sales organization. It owns outbound and inbound demand-generation outreach for IntentOne — qualification, campaign management and event presence — and is measured against MQL and SQL targets. It is also the first commercial hire into Intent HQ’s new mid-market motion: a 30–45 day free-trial offer in which prospects and partners design their own use cases, before moving — if successful — into a procurement cycle. This person owns that funnel and carries a genuine account-management element through to close, not just a handover.

This is a stepping-stone seat for someone with real ambition: the intention is for this person to build the pipeline discipline, account-management experience and product knowledge to move into the field as an Account Director.

Key Responsibilities

Demand Generation & Campaigns

• Own demand-generation outreach end to end: work the inbound MQL queue and run outbound campaigns that convert into sales-qualified leads (SQLs).
• Design and run top-of-funnel campaigns alongside Marketing, using the core martech stack — Clay, Vidyard, Salesloft and Synthesia — to build, launch and optimize outreach.
• Own and manage the growing use of AI-driven “avatars” for demand generation across the long tail of accounts, working closely with Marketing on how they are deployed and improved.

Mid-Market Free Trial & Account Management

• Qualify prospects and partners into IntentOne’s 30–45 day free trial, supporting them as they design their own use cases.
• Manage the funnel from trial through to the procurement cycle, carrying partial account-management responsibility for these deals through to close rather than handing every one off.
• Keep Lightfield (CRM) accurate and current for every lead, trial and opportunity.

Events & Field Presence

• Represent Intent HQ at industry events, potentially on a global scale, including manning stands and supporting the wider team on site.
• Build relationships in the field that feed pipeline and support the account teams.

Sales & Go-to-Market Integration

• Operate as an integral part of the sales organisation, working alongside Account Executives/Directors rather than as a standalone function.
• Contribute to territory plan reviews and wider go-to-market planning.
• Feed lead-quality insight back to Marketing to continuously sharpen targeting and scoring.

What We’re Looking For

• Senior BDR or demand-generation experience in a B2B SaaS or technology business, with a track record against SQL/MQL targets.
• Fluent English plus a second language: Spanish is our preference, though French or German would also be very welcome — not essential, but a big advantage.
• Hands‑on experience with modern sales/martech tooling, ideally including Clay, Vidyard, Salesloft or Synthesia — or a fast aptitude for picking new tools up and running campaigns through them.
• Comfortable owning and improving AI-driven outreach (“avatars”) as part of a demand‑generation motion, not just a manual call-and‑email cadence.
• Experience qualifying leads and managing a funnel through to a genuine commercial outcome, not just booking meetings.
• Willing to travel to industry events, including internationally, and comfortable representing the company on a stand.
• Real ambition to progress into a field sales role (Account Director) — this is explicitly a stepping‑stone seat, not a long‑term desk job.

Nice to Have

• Experience supporting a free‑trial or proof‑of‑concept‑led sales motion.
• Exposure to customer data, personalisation, martech or customer‑value‑management categories.
• Experience contributing to territory planning.

What Success Looks Like

• MQL-to-SQL conversion improving, with disciplined, up-to-date CRM/Lightfield records.
• The mid‑market free‑trial funnel for IntentOne running smoothly, with a growing share of trials converting into procurement.
• The demand‑gen avatar program live and actively managed in partnership with Marketing.
• Visible presence at events, contributing measurably to pipeline.
• Demonstrable readiness for an Account Director conversation within the year.

• 26 days holiday (increasing with service)

Most companies lose the detail. A large mobile network generates hundreds of billions of events every single day — too expensive to keep in raw form. So your rich, specific, wonderfully complicated life gets compressed into an average. You become “males 25–34 in the southeast who browsed upgrades.” A bucket. A segment. And then that bucket gets blasted with messages — because when you cannot tell what someone actually wants, the only strategy left is frequency. Send more, send often, hope something lands.

We built something different. Intent runs two types of intelligence in parallel. Our cloud engine reads billions of events a day — weblogs, payments, app signals, CRM records — and finds behavioural sequences: chains of small actions that unfold in a recognisable order before someone switches, upgrades, or leaves. Our on-device Edge AI sits directly on the phone, reading 16,000 signals and distilling them into 750 insights about your current state — without any of that information ever leaving the device.

We manage over 300 million customer profiles. We underpin $115 billion in customer value. We hold 49 patents in behavioural AI, privacy architecture, and on-device intelligence. We were named AI Business of the Year 2025. And Verizon — with large data science teams of its own — has been our customer for seven years, because what we have built over a decade of patents, learning, and rigorous product development cannot be easily replicated.

Our Team

Around 110 people and growing, based across London, Barcelona, Lisbon, New York, and Tel Aviv. Engineers, data scientists, product designers, and commercial minds who collectively speak over 15 languages. United by a single conviction: when you understand human behaviour properly, relevance follows — and when relevance follows, so does value.

Why Join Intent

Work that matters at genuine scale.

Our clients have tens of millions of customers and billions of interaction events each day. You will not be optimising a landing page — you will be shaping how the world's largest enterprises understand and serve their customers.

Category-defining technology.

49 patents. An AI that reads 16,000 behavioural signals directly on your phone — data never leaves. A cloud engine that digests 250 billion events a day and delivers fresh intelligence in under 120 seconds. Privacy twins that make re-identification mathematically infeasible.

Global reach, real momentum.

Verizon, MTN Group, ABG Capital — across telecoms, financial services, retail, and social media. Expanding rapidly into Latin America, Africa, APAC, India, and the Middle East. AI Business of the Year 2025.

A place to grow — fast.

We are at an inflexion point: approaching profitability, launching a flagship agentic platform, and scaling commercially across seven regions. The people who join now will shape the next chapter.

Hybrid and flexible.

London-based roles work from the office three days a week, with the rest remote. Team members across Barcelona, Lisbon, New York, South Africa, Nigeria, Brazil, India, and Tel Aviv — a genuinely international team solving genuinely global problems.

Our Values — In Practice

Human-first. No one is average. We start with individual reality, motivation, and context — not statistical convenience or abstract users.

Principled. Privacy is a human right — a design principle, not a legal afterthought. Trust is foundational, not optional.

Ambitious. We anticipate the edge — looking ahead early and building what others assume cannot yet be built.

Inclusive. Intentionally relevant. Every interaction should earn its place — serving simply, with clarity in product, communication, and action.

In service. We serve simply — to our customers, to each other, and to the work itself. No unnecessary complexity, no ego in the way.