Growth Marketing Manager (12 month FTC)

About Intent HQ Recognised by the Financial Times as one of the FT1000 Fast growing companies in Europe in 2022 and 2023, Intent HQ is a leader and innovator in Customer AI Analytics and Data Science with a blue chip international enterprise customer base and solid financial backing from our investors. Our mission is to become the world’s preeminent Customer Intent platform by bringing together privacy‑first signals intelligence, proprietary behavioural AI/ML analytics & uniquely accessible enterprise insights into a single platform that organisations will use to build more genuine, sustainable and profitable relationships with their customers.

Why Join Us:

• Exciting Work Environment: Work on cutting‑edge technology at the intersection of AI and data analytics.
• We are Winners: AI Company of the year 2024 & Best in Tech Employer Women in Tech awards 2022 & 2023
• Growth Opportunities: Advance your career in a fast‑paced, innovative industry.
• Hybrid working: Based in our London office 3 days per week and the rest of the week remote (based on location)

The Opportunity:

As Growth Marketing Manager, you will play a pivotal role in delivering measurable marketing impact for Intent HQ. You are accountable for the execution and optimisation of multi‑channel campaigns, martech operations, and demand generation activity. This is a hands‑on role that blends tactical delivery with strategic judgement, ensuring our brand, product, and sales narratives are executed effectively across digital‑first channels. You’ll thrive in a fast‑moving environment, balancing creativity with data‑driven rigour.

Key Responsibilities:

• Plan, execute, and optimise multi‑channel campaigns (e.g. paid media, email, ABM, events) to drive pipeline growth.
• Own day‑to‑day campaign management across Google Ads, LinkedIn, and other relevant digital platforms.
• Align campaign activity with sales and marketing objectives to generate qualified leads and accelerate opportunities.
• Manage and optimise the martech stack, including HubSpot, Zapier, and associated automation workflows.
• Ensure lead capture, routing, and lifecycle processes are efficient, automated, and aligned with sales teams.
• Maintain dashboards and reporting that provide clear visibility into campaign ROI and pipeline contribution.
• Apply AI proactively wherever it improves the performance, speed, or productivity of campaigns, data, or martech.
• Ensure campaigns and messaging reflect the Intent HQ brand, positioning, and commercial priorities.
• Collaborate with the Head of Marketing and Content & Events Manager to shape and deliver the annual marketing plan.
• Work closely with Sales, Product, and Customer teams to deliver aligned, commercially focused campaigns.
• Analyse campaign and channel performance, presenting insights that clearly link marketing activity to pipeline and revenue impact.
• Stay current on digital marketing trends, martech developments, and AI innovation to keep Intent HQ ahead of the curve.

Ideal experience:

• 3+ years’ proven experience in a B2B Enterprise Software or SaaS technology environment.
• A strong track record of hands‑on campaign execution and demand generation.
• Deep familiarity with HubSpot, paid media platforms, lead generation technology, measurement, and automation tools.
• A positive, practical, and proactive attitude toward AI adoption and implementation.
• Strong analytical skills, with the ability to connect marketing activity to business outcomes.
• Excellent communication skills and the ability to collaborate effectively across functions.
• A creative mindset paired with the discipline to execute, measure, and optimise.
• Comfort operating in a fast‑paced, high‑growth environment.

Diversity & Inclusion:

Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practicing diversity, equality and inclusion at work. At IHQ, different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all.

Our Culture:

Working for Intent HQ, you have the opportunity to work with cutting edge technology in an environment where you are encouraged to think and act outside traditional methods. We promote a collaborative, innovative and sociable culture, oriented towards performance and competitive advantage.

Benefits:

• Private Medical Insurance (subject to eligibility)
• Income Protection with Employee Assistance Programme (EAP)
• Life Assurance
• Higher than statutory maternity & paternity benefits
• Pension scheme
• Flexible working
• 26 days holiday (increasing with service)
• Tech pack
• Training opportunities
• Wellbeing programme
• Oliva mental health platform & counselling
• Cycle to Work scheme
• Free access to onsite gym (including towel‑serviced changing rooms and showers)
• Free breakfast daily & healthy weekly lunch (when in office)