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- Tasks: Lead demand generation campaigns and design data-driven strategies for growth.
- Company: Rapidly growing B2B enterprise SaaS company revolutionising R&D processes.
- Benefits: Competitive salary, bonus potential, and remote work flexibility.
- Other info: Opportunity to work directly with the CEO and occasional travel to New York.
- Why this job: Join a dynamic team and make a significant impact on marketing from the ground up.
- Qualifications: 2-3 years in demand generation at an enterprise B2B SaaS company.
The predicted salary is between 70000 - 80000 £ per year.
A rapidly growing B2B enterprise SaaS technology company, revolutionising R&D processes across industries like chemicals, advanced materials, and biotech, is seeking a dynamic Head of Demand Generation (B2B). This is an exciting opportunity to help build and scale their marketing function from the ground up. The role offers autonomy in designing a data-driven acquisition strategy to support sales and drive growth.
We’re seeking a high-output demand generation leader focused on rapid growth and pipeline impact. The ideal candidate will leverage automation, AI, and LLMs to build efficient, scalable lead generation systems with a lean operating model. The emphasis is on high-volume, revenue-driving demand generation and measurable commercial impact.
This is a full-time permanent remote role, reporting directly to the CEO. There will be occasional travel to New York.
Key Responsibilities:- Build and execute end-to-end demand generation campaigns, from creative development to automated nurturing and sales handoff.
- Manage and allocate marketing budget across LinkedIn, Google Ads, Bing, and other channels.
- Lead SEO & AEO initiatives to improve visibility and search rankings.
- Develop and execute Account-Based Marketing (ABM) strategies to target enterprise-level R&D organisations.
- Analyse and optimise data to track pipeline velocity, conversion rates, and multi-touch attribution.
You must have at least 2-3 years of experience leading demand generation or growth initiatives at an enterprise B2B SaaS company, with proven success in automating marketing processes. You must have experience as a first marketing hire or setting up the marketing function almost from scratch. This client cannot offer visa sponsorship.
Head of Demand Generation in Slough employer: Intelligent People
Contact Detail:
Intelligent People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation in Slough
✨Tip Number 1
Network like a pro! Reach out to connections in the B2B SaaS space, especially those who might know about demand generation roles. A personal referral can make all the difference in landing that interview.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies highlighting your past demand generation successes. Use data and metrics to demonstrate how you’ve driven growth and pipeline impact in previous roles.
✨Tip Number 3
Prepare for the interview by researching the company’s current marketing strategies. Be ready to discuss how you would leverage automation and AI to enhance their lead generation efforts. Tailor your approach to their specific needs!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for dynamic talent like you. Plus, it shows you’re genuinely interested in joining our team and making an impact from day one.
We think you need these skills to ace Head of Demand Generation in Slough
Some tips for your application 🫡
Show Your Passion for Demand Generation: When writing your application, let your enthusiasm for demand generation shine through. We want to see how you can bring that energy to our team and help us scale our marketing function.
Highlight Relevant Experience: Make sure to showcase your experience in B2B SaaS and any previous roles where you’ve led demand generation initiatives. We’re looking for someone who’s been in the trenches and knows what it takes to drive growth.
Be Data-Driven: Since this role is all about data-driven strategies, include specific metrics or results from your past campaigns. We love numbers that tell a story about your impact on pipeline velocity and conversion rates.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Intelligent People
✨Know Your Numbers
As a Head of Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on pipeline velocity, conversion rates, and multi-touch attribution. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
This role involves building campaigns from scratch, so come prepared with examples of innovative demand generation strategies you've implemented. Think about how you can leverage automation and AI in your approach and be ready to share specific results.
✨Understand the Market
Familiarise yourself with the B2B SaaS landscape, especially in R&D sectors like chemicals and biotech. Research the company’s competitors and be prepared to discuss how you would position their offerings effectively in the market.
✨Prepare for Strategic Discussions
Since you'll be reporting directly to the CEO, expect strategic questions. Think about how you would allocate a marketing budget across various channels and be ready to discuss your rationale behind those decisions. Show that you can think big while also being detail-oriented.