At a Glance
- Tasks: Lead B2B marketing campaigns and manage CRM activities for premium products.
- Company: Join a dynamic team at Intelligent People, a leader in B2B marketing.
- Benefits: Enjoy a competitive salary, hybrid working options, and professional growth.
- Other info: Collaborative environment with opportunities for career advancement.
- Why this job: Make a real impact in the hospitality sector with your marketing expertise.
- Qualifications: Proven experience in B2B marketing and CRM management is essential.
The predicted salary is between 50000 - 65000 £ per year.
Intelligent People is looking for a Senior Marketing Executive/Manager to oversee lead generation, campaign delivery, and CRM activities in a premium B2B product environment. This role, primarily office-based initially and moving to hybrid after probation, requires a hands-on marketer capable of managing multiple workstreams and collaborating effectively across teams.
The ideal candidate will have strong experience in B2B marketing and CRM management, enhancing brand content, and executing impactful marketing strategies for high-end customers in the hospitality sector.
Senior B2B Marketing Manager: Demand & CRM employer: Intelligent People
Intelligent People is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the premium B2B product environment. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while enjoying the benefits of a hybrid working model post-probation. Join us to make a meaningful impact in the hospitality sector and thrive in a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Manager: Demand & CRM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Intelligent People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Intelligent People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Intelligent People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Intelligent People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior B2B Marketing Manager: Demand & CRM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Intelligent People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Intelligent People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Intelligent People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Intelligent People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Intelligent People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Intelligent People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
