Paid Acquisition Specialist | On site | MT 9899

Job detailsSalary 80000 - 105000 per annum Location London TypePermanentSectorB2CReferenceMT 9899PostedSeptember 18, 2026Paid Acquisition Lead — 80-105k – Consumer Mobile App (Gaming) – On site (5 days, London)A fast-growing mobile gaming company is building a new category between social video and gaming. They are backed by top tier tech investors and their app is already live on the App Store & is one of the fastest growing gaming startups in Europe.They are now building their London team and are looking for a Paid Acquisition Lead to own audience, messaging and acquisition testing as they scale.This is a full-time, permanent role, remote until October 2026 and then 5 days per week in their central London office.Key ResponsibilitiesOwn the paid acquisition testing strategy across Meta, TikTok and Google.Identify and research new audiences/ICPs and develop the messaging and creative approach for each.Launch and manage acquisition tests alongside the media buying and creative teams.Analyse campaign and cohort data to determine which audiences and tests to scale or stop.Build a repeatable weekly process for hypothesis, testing, learning and iteration.Own paid acquisition budgets and use performance data to guide future investment.Required Experience3–6 years’ in-house consumer mobile user acquisition (UA)/growth experience,Experience personally managing $50k+/month in paid acquisition spend, with genuine gaming experience and hands-on ownership of at least one acquisition channel from scratch.Candidates who have only worked agency-side or at large, established brands without direct budget ownership are not the right fit.This client cannot offer visa sponsorship.