At a Glance
- Tasks: Support lead generation, CRM activities, events, and create high-quality marketing content.
- Company: Join a premium B2B product business in the hospitality and interiors space.
- Benefits: Gain hands-on experience, work closely with an experienced Marketing Director, and enjoy hybrid working.
- Other info: Dynamic role with opportunities for growth and exposure across various marketing channels.
- Why this job: Make a visible impact in a growing marketing function while developing your skills.
- Qualifications: 2+ years of marketing experience, ideally in B2B or premium brand environments.
The predicted salary is between 30000 - 40000 £ per year.
Working for a premium B2B product business, the Marketing Executive will support lead generation, CRM activity, events, email campaigns and high-quality marketing content. The business supplies premium products into the hospitality and commercial interiors space, working with high-end customers across hotels, venues, contract catering, commercial spaces and distributor networks. The role sits within a small marketing team and reports directly to the Marketing Director. This is a hands-on, varied role for a bright and proactive marketer who wants to build experience across demand generation, events, CRM, content and commercial marketing.
The Marketing Executive will support the delivery of multi-channel campaigns, help manage HubSpot activity, contribute to lead generation, support events from planning through to follow-up, and create polished marketing assets aligned to a premium brand. This role is based in London on a primarily office-based basis during probation (4 days a week), moving to hybrid working (3 days a week) after probation.
The Marketing Executive will:
- Support the delivery of multi-channel lead generation campaigns across email, social, content and digital channels
- Use HubSpot to help manage CRM activity, including lists, segmentation, workflows, nurture campaigns and reporting
- Support the creation of lead generation assets such as guides, lookbooks, landing pages, gated content and campaign collateral
- Deliver email marketing campaigns to prospects, customers and distributor networks
- Support trade shows, hospitality events, distributor events and commercial activations from planning through to post-event follow-up
- Work closely with the sales team to support pipeline generation, prospect outreach and tailored sales materials
- Help maintain CRM data quality and produce reports on campaign performance, lead generation and engagement
- Create, brief and coordinate content across digital and print channels, ensuring output reflects a premium brand standard
- Support product launches, ensuring campaign assets and marketing materials are delivered on time and to a high standard
- Contribute to social media activity, including content planning, scheduling and publishing
- Work cross-functionally with commercial, product, creative and operations teams
- Bring curiosity, organisation and enthusiasm to a growing marketing function
Candidates for the Marketing Executive role must have:
- 2+ years’ marketing experience, ideally within a B2B, product-led, design-led, hospitality, interiors or premium brand environment
- Experience supporting marketing campaigns across multiple channels
- Hands-on CRM experience, ideally with HubSpot or a similar platform
- Experience with email marketing, campaign reporting, marketing automation or database segmentation
- Strong written communication skills and the ability to create clear, polished and commercially focused copy
- Experience supporting events, trade shows, customer activations or partner/distributor marketing
- A good understanding of how marketing activity supports lead generation, pipeline and commercial outcomes
- Strong organisational skills and the ability to manage multiple projects at once
- A proactive, curious and self-directed approach
- Comfort working in a small business or SME environment where priorities can move quickly
- A good eye for brand quality and premium presentation
This is a strong opportunity for an ambitious Marketing Executive to join a premium B2B business at an exciting stage of growth. The role offers the chance to gain broad exposure across demand generation, CRM, events, content and brand marketing, while working closely with an experienced Marketing Director. It would suit someone who enjoys hands-on delivery, wants to develop commercially, and is motivated by the chance to make a visible impact within a growing marketing function.
Marketing Executive employer: Intelligent People
Join a dynamic and innovative premium B2B product business in London, where as a Marketing Executive, you'll thrive in a collaborative environment that values creativity and initiative. With a strong focus on employee growth, you will have the opportunity to work closely with an experienced Marketing Director, gaining hands-on experience across various marketing channels while contributing to impactful campaigns that resonate with high-end clients in the hospitality and commercial interiors sectors. Enjoy a supportive work culture that promotes hybrid working after probation, ensuring a healthy work-life balance while being part of a passionate team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Intelligent People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Intelligent People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Intelligent People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Intelligent People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Intelligent People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Intelligent People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Intelligent People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Intelligent People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Intelligent People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Intelligent People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
