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- Tasks: Lead innovative marketing campaigns and engage with customers to drive growth.
- Company: Join a scaling SaaS analytics vendor backed by a global resources group.
- Benefits: Competitive salary, hands-on experience, and opportunities for global travel.
- Why this job: Be the first marketing hire and shape the future of a cutting-edge product.
- Qualifications: Strong B2B SaaS marketing experience and excellent communication skills required.
- Other info: Dynamic office environment in Victoria, London with great career development potential.
The predicted salary is between 36000 - 60000 £ per year.
Working for a scaling SaaS analytics software vendor that is part of a large global resources group, this role spans GTM, product marketing, brand, and demand generation. The product has been built for internal use but is actively sold to third parties globally. This position requires a Marketing Manager who can build targeted campaigns, liaise with specific stakeholders, and discover relevant events, generating top of funnel leads that will ultimately deliver ROI.
As the first marketing hire for this product, the candidate must be comfortable with a broad scope, multiple stakeholders, and hands-on delivery. This role requires working in the company’s offices (Victoria, London) 5 days per week with occasional global travel for events (2-3 trips per year).
Candidates will:
- Review, optimise, and own GTM, including product positioning, messaging, content, and sales enablement.
- Build demand generation and content marketing campaigns to target and engage customers, generating top of funnel MQLs.
- Work with creative agencies to build digital assets, writing content for product and marketing materials.
- Engage with customers to understand product feedback, create case studies, and develop product/campaign messaging that highlights customer problems that the technology solves.
- Work with internal experts and leaders to develop content, white papers, etc., and identify possible keynote and speaking opportunities.
- Feed product ideas from customer feedback and market research into the product team to help shape product features.
- Build and launch targeted ABM campaigns if appropriate.
- Regularly communicate with users, aligning feedback, customer needs, and pain points with product features.
- Keep up to date with key global events and conferences, planning and delivering events that raise awareness and generate leads.
- Track ROI and other key data and analytics across campaigns, events, lead conversion, etc.
Candidates must have:
- Strong B2B SAAS marketing experience from any sector (experience in transport, shipping analytics software, or similar is an advantage but not essential).
- Broad skillset (or comfort working across) GTM, product marketing, content and collateral production, demand generation, events, etc.
- Excellent literacy and written English, as you’ll be writing content and copy yourself.
- Strong verbal communication skills to engage stakeholders and users.
- Ability to travel to SW London for work every day and be comfortable travelling internationally (about 2-3 trips a year, likely Europe).
This company does not offer visa sponsorship.
Marketing Manager in London employer: Intelligent People
Contact Detail:
Intelligent People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content, and any successful projects you've worked on. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and competitors. Tailor your responses to show how your experience aligns with their needs, especially in areas like GTM and demand generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B SaaS marketing experience and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our team. Be specific about your achievements and how they relate to the job description.
Showcase Your Writing Skills: Since you'll be writing content and copy, make sure to showcase your excellent literacy and written English. Include examples of your work or links to campaigns you've created that demonstrate your writing prowess.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Intelligent People
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the SaaS product you'll be marketing. Familiarise yourself with its features, benefits, and how it stands out from competitors. This will help you articulate your ideas on product positioning and messaging during the interview.
✨Prepare Targeted Campaign Ideas
Think of specific demand generation campaigns you could implement for the product. Be ready to discuss your ideas on how to engage customers and generate top-of-funnel leads. This shows that you're proactive and have a clear vision for the role.
✨Showcase Your Communication Skills
Since this role involves liaising with multiple stakeholders, practice articulating your thoughts clearly and confidently. Prepare examples of how you've successfully communicated with different teams or clients in the past, highlighting your verbal and written communication skills.
✨Research Industry Trends and Events
Stay updated on the latest trends in B2B SaaS marketing and relevant industry events. Bring up any upcoming conferences or speaking opportunities you think would benefit the company. This demonstrates your enthusiasm for the role and your commitment to staying ahead in the field.
