At a Glance
- Tasks: Lead the UK marketing strategy, unifying brand and demand generation across a dynamic B2B SaaS environment.
- Company: Join a leading B2B SaaS business with a focus on innovation and collaboration.
- Benefits: Enjoy a hybrid work model, competitive salary, and the chance to shape marketing strategies.
- Other info: This role offers significant autonomy and the opportunity for career growth in a vibrant industry.
- Why this job: Make a real impact by creating cohesive marketing strategies in a newly established role.
- Qualifications: Proven experience in B2B SaaS marketing, team leadership, and strategic brand management.
The predicted salary is between 80000 - 100000 £ per year.
Working for a leading B2B SaaS business, the Marketing Director will take ownership of the UK marketing function (team of 4 plus agencies), with a focus on brand and communications across a fragmented UK business, while also leading a central demand generation function. This is a newly created role, reporting directly to the UK Managing Director, created to bring greater cohesion across multiple products, sectors and marketing teams.
The business has strong sector-specific marketing expertise in place, alongside central digital, design and content capability. The Marketing Director will bring these teams together under a clearer UK marketing strategy, ensuring marketing is commercially focused, consistent and aligned to revenue growth.
This role is based in London on a hybrid basis, with an expectation of 2–3 days per week in the office, plus occasional UK travel for internal meetings and industry events.
The Marketing Director will:
- Own the UK marketing strategy across brand, demand generation, digital, content and campaigns
- Create a more consistent brand, tone of voice and messaging framework across multiple products and sectors
- Lead central marketing capability across digital, design, content and creative
- Work closely with sector-specific marketing leads to ensure activity remains commercially aligned
- Improve lead quality, campaign performance, pipeline contribution and marketing reporting
- Oversee website effectiveness, SEO, paid media governance, marketing automation and analytics
- Develop clearer marketing KPIs, planning rhythms, prioritisation processes and execution standards
- Manage and develop an in-house marketing team, while working effectively with external agencies
- Partner closely with senior commercial, product and leadership stakeholders
- Bring greater structure, consistency and commercial focus to a fragmented marketing environment
Candidates for the Marketing Director role must have:
- Significant brand and communications marketing experience within B2B SaaS
- Experience owning both brand strategy and revenue-focused marketing
- A strong commercial mindset, with a clear focus on pipeline, lead quality and marketing ROI
- Experience leading in-house marketing teams across digital, content, design or creative
- A track record of creating cohesive marketing strategies across multiple products, sectors or business units
- Strong understanding of demand generation, digital marketing, campaigns, content and marketing analytics
- Experience managing external agencies and holding partners accountable to clear outcomes
- Strong stakeholder management skills, including the ability to influence senior commercial leaders
- Comfort working in a newly created role with significant autonomy and freedom
- The ability to bring clarity, structure and momentum to a complex marketing environment
This is a rare opportunity to step into a newly created role with significant freedom, visibility and influence. The role offers the chance to shape the UK marketing function, bring together central and sector-specific teams, and create a clearer, more commercial marketing strategy for a growing B2B SaaS business.
Director of Brand Marketing in London employer: Intelligent People
As a leading B2B SaaS business, we pride ourselves on fostering a dynamic and collaborative work environment in London, where innovation and creativity thrive. Our commitment to employee growth is evident through our supportive culture, which encourages professional development and offers opportunities to lead impactful marketing strategies. With a hybrid working model and a focus on cohesive brand messaging, we empower our team to make meaningful contributions while enjoying the flexibility of modern work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand Marketing in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want to see you shine, so come armed with insights about their brand strategy and how you can contribute to their growth in the B2B SaaS space.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've delivered in previous roles. We love numbers, so highlight how your marketing strategies improved lead quality or campaign performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can bring clarity and structure to our marketing efforts.
We think you need these skills to ace Director of Brand Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in B2B SaaS and any previous successes in brand strategy and revenue-focused marketing. We want to see how you can bring that commercial mindset to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this newly created role. Share specific examples of how you've led marketing teams and improved campaign performance in the past. We love a good story!
Showcase Your Leadership Skills:Since this role involves managing a team, make sure to highlight your leadership experience. Talk about how you've developed in-house teams and collaborated with external agencies. We’re looking for someone who can bring structure and clarity to our marketing efforts!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to see what you bring to the table!
How to prepare for a job interview at Intelligent People
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its messaging. Understand their products, target audience, and current marketing strategies. This will help you articulate how your experience aligns with their needs and demonstrate your genuine interest in the role.
✨Showcase Your Leadership Skills
As a Director of Brand Marketing, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, particularly in a B2B SaaS environment. Highlight your ability to foster collaboration and drive results, as this will resonate well with the interviewers.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've influenced senior leaders and managed external agencies. Have specific examples ready that showcase your strong stakeholder management skills and your ability to hold partners accountable to clear outcomes.
✨Demonstrate Your Commercial Mindset
Be ready to discuss how you've focused on pipeline, lead quality, and marketing ROI in your previous roles. Use metrics and data to back up your claims, as this will show that you understand the commercial aspects of marketing and can contribute to revenue growth.
