At a Glance
- Tasks: Lead the CRM strategy and design customer journeys to boost engagement and loyalty.
- Company: Join a leading UK consumer marketplace with a focus on innovation.
- Benefits: Competitive salary, 15% bonus, hybrid work, and great career growth.
- Other info: Be part of a high-performing team in a dynamic environment.
- Why this job: Shape the future of customer engagement and drive real commercial impact.
- Qualifications: Experience with CRM platforms and designing customer lifecycle strategies.
The predicted salary is between 51750 - 63250 £ per year.
A leading UK consumer marketplace is looking for a CRM Manager to build and own the next generation of its consumer lifecycle marketing function. The business already reaches millions of customers every year, but its biggest growth opportunity is solving one simple question: how do you stay relevant when customers only need you a handful of times each year? Using behavioural data, customer insight and experimentation, you’ll define the CRM strategy that transforms customer engagement into a powerful commercial growth engine, driving repeat usage, customer lifetime value and long-term loyalty.
Joining a small, high-performing Consumer Growth team, you’ll own the consumer CRM strategy and help define how Product, Data and CRM work together to create best-in-class customer experiences. This is a rare opportunity to build a modern, in-house CRM function from the ground up, shaping both the strategy and the foundations that will support millions of customer interactions every year.
The CRM Manager will:
- Own the consumer CRM strategy, roadmap and end-to-end customer lifecycle.
- Design new customer journeys across onboarding, cart abandonment, upsell, cross-sell and retention.
- Partner with Product, Data and Engineering to connect CRM with deep links, landing pages and personalised experiences.
- Lead CRM experimentation, segmentation and performance optimisation to drive measurable commercial growth.
The CRM Manager must have:
- Hands-on experience with Braze or a similar CRM/marketing automation platform.
- Experience designing customer lifecycle strategies, segmentation frameworks and automated CRM journeys.
- Experience within a fast-paced, scaling consumer digital business, ideally a marketplace, app or subscription business.
- A commercially minded approach with experience connecting CRM, Product and Data to deliver measurable customer and business outcomes.
CRM Manager | 75-80k + 15% Bonus | Consumer Marketplace | London (Hybrid, 4 days per week in-office) | JA9878 employer: Intelligent People
As a leading player in the consumer product manufacturing sector, this large multi-national company offers an exceptional work environment that fosters growth and innovation. Employees benefit from a hybrid working model, allowing for flexibility while being part of a dynamic team in Aylesbury. With a strong emphasis on professional development and a culture that values collaboration and creativity, this is an ideal place for those looking to make a meaningful impact in eCommerce.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager | 75-80k + 15% Bonus | Consumer Marketplace | London (Hybrid, 4 days per week in-office) | JA9878
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Intelligent People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Intelligent People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Intelligent People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Intelligent People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager | 75-80k + 15% Bonus | Consumer Marketplace | London (Hybrid, 4 days per week in-office) | JA9878
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Intelligent People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Intelligent People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Intelligent People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Intelligent People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Intelligent People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Intelligent People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
