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- Tasks: Drive customer growth and retention through optimising digital marketing campaigns.
- Company: Dynamic UK D2C subscription services business with a creative culture.
- Benefits: Competitive salary, hybrid working options, and opportunities for creativity.
- Why this job: Make a real impact on customer engagement and growth in a fast-paced environment.
- Qualifications: Expertise in paid search, B2C eCommerce, and broader marketing skills required.
- Other info: Hands-on role with excellent career progression and a focus on data-driven decisions.
The predicted salary is between 60000 - 80000 £ per year.
Working for a UK D2C subscription services business, the Growth Marketing Director role involves driving customer growth and retention, including hands-on optimising campaigns across all digital channels, driving organic traffic and optimising funnel conversion. There are opportunities to be creative, test different channels and activities, including content marketing, and improve targeting, tracking and measurement capability. This is a mostly office-based role (Hertfordshire), with some potential for hybrid working.
The Growth Marketing Director will:
- Own all performance marketing activities, launching & optimising campaigns across all digital channels.
- Directly manage SEO, content marketing, CRO and lifecycle marketing/CRM.
- Manage external agencies to deliver continually strong results, potentially bringing performance marketing in-house over time.
- Maximise productivity through automation and feed integration.
- Rapidly identify high-potential ideas via a ‘test and learn’ approach.
- Implement monitoring tools and build the process/reports for analysing PPC performance.
- Balance revenue/lead growth with acceptable ROI levels.
- Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape.
Candidates for the role must have:
- Expert level hands-on paid search experience, agency or client side with budget experience of £2m plus p/a.
- B2C / D2C transactional eCommerce experience from any sectors, eg retail, travel, media, airlines, price comparison, marketplaces, gambling, edtech, healthtech, experiences.
- Broader marketing experience including SEO, CRO, Content Marketing and CRM.
- Happy being hands-on, managing and optimising campaigns themselves directly as a senior IC.
- Any international campaign experience is an advantage, but not essential.
- Very strong numeracy and comfort with data, ideally numeracy/STEM degree or equivalent experience.
Growth Marketing Director employer: Intelligent People
Contact Detail:
Intelligent People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience in growth marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, like us at StudySmarter, and express your interest. Sometimes, roles are created for the right candidate!
✨Tip Number 4
Prepare for interviews by practising common questions and scenarios related to performance marketing. Be ready to discuss your data-driven decision-making process and how you've optimised campaigns in the past.
We think you need these skills to ace Growth Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Director role. Highlight your experience with performance marketing, SEO, and any hands-on campaign optimisation you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for driving customer growth and retention. Share specific examples of successful campaigns you've managed and how you’ve used data to make decisions. Let us know why you're excited about this opportunity!
Showcase Your Creativity: We love innovative thinkers! In your application, mention any creative strategies or unique channels you've tested in the past. This role is all about trying new things, so don’t hold back on sharing your ideas and experiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Intelligent People
✨Know Your Numbers
As a Growth Marketing Director, you'll need to be comfortable with data. Brush up on your metrics and be ready to discuss how you've used data to drive decisions in past roles. Be specific about the results you've achieved and the budgets you've managed.
✨Showcase Your Creativity
This role offers opportunities to be creative, so come prepared with examples of innovative campaigns you've launched. Think about different channels you've tested and how you approached content marketing. Highlight your 'test and learn' mindset!
✨Understand the Full Funnel
Make sure you can talk through the entire customer journey, from acquisition to retention. Be ready to discuss how you've optimised funnel conversion in previous roles and what tools or strategies you've used to improve performance.
✨Be Hands-On
The company is looking for someone who isn't afraid to get their hands dirty. Prepare to discuss your direct experience with managing and optimising campaigns. Share specific examples where you've taken charge of performance marketing activities and the impact it had on growth.