Growth Lead

Working for an early-stage AI software business, the Growth Lead / Growth Marketing Lead / Demand Generation Lead will own growth, demand generation, positioning and go-to-market activity for a company building AI automation technology for a traditional B2B market. The business is developing AI-enabled software that helps organisations automate operational workflows, improve customer responsiveness and reduce manual workload across busy, service-led environments. The company is at an early commercial stage, with a strong founding team, ambitious growth plans and increasing investment into sales, marketing and go-to-market activity. This is a founding growth hire within a fast-moving startup environment.

The Growth Lead / Growth Marketing Lead / Demand Generation Lead will work closely with the founders, sales and customer-facing teams to define the company’s positioning, build demand from the ground up and create a repeatable engine for qualified demos and pipeline. This is a hands-on, build-from-scratch role for a high-agency growth marketer who enjoys early-stage environments, moves quickly and wants to create the playbook rather than inherit one.

The Growth Lead / Growth Marketing Lead / Demand Generation Lead will own messaging, demand generation, content, paid and organic channels, founder-led activity, events, campaign reporting and funnel performance. This role is based in London on a primarily office-based basis, with 4 days a week in the office. Candidates must be based in the UK, and have full right to work without sponsorship. The package includes a £55,000–£70,000 base salary, meaningful equity participation and the opportunity to join at a genuinely early stage of growth.

The Growth Lead / Growth Marketing Lead / Demand Generation Lead will:

• Set and refine the positioning, messaging and narrative that makes a busy, sceptical B2B buyer engage with the product.
• Build the demand generation engine from the ground up across content, events, organic activity, founder-led growth, paid social and other scalable channels.
• Own the funnel from first touch through to qualified demo, ensuring sales has a consistent flow of relevant opportunities to work.
• Speak directly with customers, sit on sales calls and turn customer insight into sharper messaging, campaigns and commercial activity.
• Create and test campaigns that generate demand in a market where buyers are time-poor, non-technical and cautious about overhyped AI products.
• Develop high-quality content, landing pages, sales collateral, email campaigns and campaign assets that clearly communicate the product’s value.
• Work closely with the founders to support founder-led growth, thought leadership, market education and category creation.
• Measure every channel and campaign, understanding what is working, why it is working and what needs to change.
• Test, optimise and scale paid campaigns, organic activity, outbound-supporting marketing and event-led demand generation.
• Support event and conference activity, from messaging and promotion through to follow-up and pipeline tracking.
• Work closely with sales and customer success to improve conversion, feedback loops, handover quality and pipeline generation.
• Use AI tools, LLMs and automation to improve marketing execution, workflow efficiency and campaign quality.
• Build the early growth playbook, then help hire and develop a small team once the motion is working.
• Bring pace, ownership, curiosity and commercial focus to a fast-moving startup environment.

Candidates for the Growth Lead / Growth Marketing Lead / Demand Generation Lead role must have:

• Experience in growth marketing, demand generation or early-stage B2B marketing, ideally within a startup or scale-up environment.
• A track record of building demand from a low or near-zero base, rather than only optimising an existing mature funnel.
• Experience marketing to B2B, SMB, vertical SaaS or non-technical buyers.
• Strong understanding of how positioning, messaging and customer insight translate into qualified demos, pipeline and revenue.
• Hands-on experience across multiple growth channels, including content, email, paid social, organic, events, founder-led growth or campaign marketing.
• The ability to write, build, launch, measure and optimise campaigns directly, rather than relying heavily on agencies or external vendors.
• A commercial mindset and clear understanding of how marketing activity supports sales outcomes.
• Experience working closely with founders, sales teams, customer success or product teams in a fast-moving environment.
• Strong written communication skills and the ability to turn complex or technical products into clear, compelling commercial messaging.
• A proactive, self-directed and high-agency approach, with the ability to operate without a finished playbook.
• Comfort working in an early-stage startup where priorities can move quickly and structure is still being built.
• A genuine interest in AI, with hands-on experience using LLMs, AI tools, workflow automation, Custom GPTs, agents or similar tools in day-to-day work.
• A strong academic background, ideally from a leading university or equivalent.

This is a rare opportunity for an ambitious Growth Lead / Growth Marketing Lead / Demand Generation Lead to become the founding growth hire at an early-stage AI software business building for a large, traditional and underserved B2B market. The role offers the chance to own the growth function from the ground up, define the company’s message, build the demand engine, work closely with the founders and make a visible impact on the commercial direction of the business. It would suit someone who is excited by early-stage startups, enjoys hands-on execution, is commercially sharp and wants to help build a high-growth AI software business from an early stage.