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- Tasks: Lead global marketing strategies and enhance customer engagement across wholesale and D2C channels.
- Company: Innovative consumer products manufacturer with ambitious growth plans.
- Benefits: Competitive salary, 30% bonus, long-term incentives, and hybrid work model.
- Why this job: Join a design-led company and make a significant impact on global marketing efforts.
- Qualifications: Senior marketing experience in consumer products, with a focus on international markets.
- Other info: Exciting opportunity to shape brand presence in the US and China.
We are seeking a Global Chief Marketing Officer with recent experience in a global consumer products manufacturer that mainly sells via wholesale, with some D2C. We need international marketing experience in markets beyond the UK, Europe, and Ireland.
They’re a design-led company with exceptionally innovative products. They’re at £120m with plans to double in 5 years. They’re scaling their international presence further, specially targeting the US & China.
You will lead global marketing efforts across wholesale (85% of their sales) and D2C channels, drive brand awareness, and improve customer engagement. You will oversee product launches, go-to-market strategies, and customer experience across all touchpoints.
This is a hybrid role with 3 days per week in central London. The package includes salary, 30% bonus, LTIPS and benefits.
Required ExperienceWe need a senior global marketing leader who has covered more than UK, Ireland and Europe. We need recent experience (+2 years min) in consumer product business with a strong focus on wholesale and some D2C.
Responsibilities- Own the end-to-end consumer experience across wholesale and D2C channels.
- Develop and execute global marketing strategies for brand awareness, customer engagement, and product launches.
- Lead the customer journey from awareness to advocacy, ensuring consistent experience across all touchpoints.
- Oversee go-to-market strategies and drive organic growth through segmentation, retention, and customer loyalty.
- Manage marketing investments to ensure ROI, while balancing creativity with business objectives.
- Collaborate with teams to shape product offerings, optimize campaigns, and deliver strong results globally.
Global Chief Marketing Officer employer: Intelligent People
Contact Detail:
Intelligent People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Chief Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights and trends in global marketing. This will not only showcase your knowledge but also attract the attention of potential employers looking for a leader in the field.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and market strategies. We want to see you come in with ideas on how to elevate their brand awareness and customer engagement – show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Global Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your international marketing experience and achievements in the consumer products sector. We want to see how you've driven brand awareness and customer engagement in markets beyond the UK, Europe, and Ireland.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your leadership in global marketing strategies and how you've successfully managed both wholesale and D2C channels. Let your personality shine through!
Showcase Your Results: When detailing your past roles, focus on quantifiable results. We love numbers! Whether it’s increased sales, improved customer retention, or successful product launches, show us how you’ve made an impact in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Intelligent People
✨Know Your Market Inside Out
Make sure you research the global consumer products market, especially in the US and China. Understand the trends, challenges, and opportunities in these regions. This will help you demonstrate your international marketing experience and show that you're ready to lead their global efforts.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in previous roles. Focus on your experience with both wholesale and D2C channels, and be ready to explain how you drove brand awareness and customer engagement.
✨Highlight Your Leadership Skills
As a Global Chief Marketing Officer, you'll need to lead diverse teams. Be prepared to share stories about how you've managed cross-functional teams, collaborated with different departments, and shaped product offerings to meet market demands. This will showcase your ability to drive results globally.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current marketing strategies, challenges they face in scaling internationally, or how they measure success in their campaigns. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
