At a Glance
- Tasks: Lead the CRM strategy and design customer journeys to boost engagement and loyalty.
- Company: Dynamic consumer marketplace with a focus on innovation and growth.
- Benefits: Competitive salary, bonus, hybrid work model, and excellent career development.
- Other info: Join a high-performing team and build a modern CRM function from scratch.
- Why this job: Shape the future of customer engagement and drive real impact in a thriving marketplace.
- Qualifications: Experience with CRM platforms and designing customer lifecycle strategies.
The predicted salary is between 51750 - 63250 £ per year.
A leading UK consumer marketplace is looking for a CRM Manager to build and own the next generation of its consumer lifecycle marketing function. The business already reaches millions of customers every year, but its biggest growth opportunity is solving one simple question: how do you stay relevant when customers only need you a handful of times each year? Using behavioural data, customer insight and experimentation, you’ll define the CRM strategy that transforms customer engagement into a powerful commercial growth engine, driving repeat usage, customer lifetime value and long-term loyalty.
Salary Package: £75,000-80,000 + 15% Bonus + Benefits
Sponsorship: Unfortunately, sponsorship is not available.
Joining a small, high-performing Consumer Growth team, you’ll own the consumer CRM strategy and help define how Product, Data and CRM work together to create best-in-class customer experiences. This is a rare opportunity to build a modern, in-house CRM function from the ground up, shaping both the strategy and the foundations that will support millions of customer interactions every year.
The CRM Manager will:
- Own the consumer CRM strategy, roadmap and end-to-end customer lifecycle.
- Design new customer journeys across onboarding, cart abandonment, upsell, cross-sell and retention.
- Partner with Product, Data and Engineering to connect CRM with deep links, landing pages and personalised experiences.
- Lead CRM experimentation, segmentation and performance optimisation to drive measurable commercial growth.
The CRM Manager must have:
- Hands-on experience with Braze or a similar CRM/marketing automation platform.
- Experience designing customer lifecycle strategies, segmentation frameworks and automated CRM journeys.
- Experience within a fast-paced, scaling consumer digital business, ideally a marketplace, app or subscription business.
- A commercially minded approach with experience connecting CRM, Product and Data to deliver measurable customer and business outcomes.
Customer Relationship Management Manager employer: Intelligent People
As a leading player in the consumer product manufacturing sector, this large multi-national company offers an exceptional work environment that fosters growth and innovation. Employees benefit from a hybrid working model, allowing for flexibility while being part of a dynamic team in Aylesbury. With a strong emphasis on professional development and a culture that values collaboration and creativity, this is an ideal place for those looking to make a meaningful impact in eCommerce.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Manager
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Intelligent People. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Intelligent People before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Intelligent People:Your cover letter is your chance to shine! Tell us why you want to work at Intelligent People specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Intelligent People!
How to prepare for a job interview at Intelligent People
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
