At a Glance
- Tasks: Lead creative strategy for a consumer AI app and drive organic growth through viral content.
- Company: Fast-paced tech company in the heart of London, focused on innovation.
- Benefits: Competitive salary, bonuses, and great benefits package.
- Other info: Work in a vibrant office environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and shape the future of gaming apps with your creativity.
- Qualifications: Experience in viral growth and creating engaging content for social media.
The predicted salary is between 63000 - 77000 £ per year.
As Paid Acquisition Lead, you shape the creative strategy for a growing consumer AI app. You partner with a small, fast-moving team to define how content lands across audiences, directing editors and creators to execute. You translate proven messaging into organic viral formats on TikTok, Reels and Shorts, while driving paid social refinement in close collaboration with the media buyer. You operate in a rapid-growth context, using data to optimize installs rather than views, and you work from our central London office.
Pay / Benefits
- bonus
- benefits
Responsibilities
- Define and brief winning creative concepts, hooks, moodboards and scripts so editors can execute without questions
- Develop organic viral formats for TikTok, Reels and Shorts and convert hits into repeatable formats including user-generated content
- Recruit, direct and manage UGC creators and editors; negotiate rates and rights; remove underperformers
- Analyze creative analytics (hook rate, hold rate, installs by creative) and iterate to improve performance
- Ship 3–5 creative variants weekly, focusing on installs as the success metric
Key requirements
- Viral growth at real scale for a consumer app or brand with a portfolio showing results
- Experience creating entertainment-led hits rather than chasing existing demand
- Creative strategy or in-house growth experience within a consumer product or growth team
- Proven ability to create named, repeatable formats (not one-off campaigns)
- Strong grasp of vertical video and a sharp first three seconds
- Comfort with lo-fi, phone-shot content that converts and replicates a winner
- Fluency in paid social to collaborate with acquisition and media buyers
- Gaming or youth-skewing consumer product background is a plus; experience growing a social account is beneficial
- Right to work in the UK and ability to be in central London office five days per week
- This role focuses on installs over reach; big-brand awareness experience is less suitable
- leadership and people management
- data-driven decision making
- collaboration across cross-functional teams
- vertical video thinking
- UGC management and creator negotiation
- paid social optimization and media liaison
Creative & Organic Growth Lead – Consumer AI / Gaming App employer: Intelligent People
As a leading provider of SaaS solutions in the UK social housing sector, our company is committed to fostering a collaborative and innovative work culture that empowers employees to make a real impact. With a focus on professional development, we offer comprehensive training to transition you into a Product Manager role, ensuring you grow alongside our mission to enhance housing technology. Enjoy the flexibility of remote work while being part of a team dedicated to transforming the future of social housing.
