At a Glance
- Tasks: Lead and optimise digital marketing campaigns to drive consumer acquisition.
- Company: Dynamic UK D2C subscription services business with a focus on innovation.
- Benefits: Competitive salary, hybrid working options, and opportunities for creativity.
- Other info: Collaborative culture with a focus on data-driven decision making.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: Expertise in paid search and B2C/D2C eCommerce experience required.
The predicted salary is between 75000 - 100000 £ per year.
Working for a UK D2C subscription services business, the Head of Performance Marketing / Senior Digital Marketing Manager / Head of Paid Media role involves optimising campaigns across all digital channels, driving organic traffic and optimising funnel conversion. There are opportunities to be creative, test different channels and activities, including content marketing, and improve targeting, tracking and measurement capability. This is a mostly office-based role (Hertfordshire, near WD6), with some potential for hybrid working.
The Head of Performance Marketing / Senior Digital Marketing Manager / Head of Paid Media will:
- Own all performance marketing activities, launching & optimising campaigns across all digital channels.
- Maximise productivity through automation and feed integration.
- Rapidly identify high-potential ideas via a ‘test and learn’ approach.
- Implement monitoring tools and build the process/reports for analysing PPC performance.
- Balance revenue/lead growth with acceptable ROI levels.
- Collaborate with engineering, data science, SEO and content as needed to deliver campaigns.
- Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy.
- Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape.
Candidates for the Head of Performance Marketing / Senior Digital Marketing Manager / Head of Paid Media role must have:
- Expert level hands-on paid search experience, agency or client side B2C / D2C transactional eCommerce experience from any sectors, e.g. retail, travel, media, airlines, price comparison, marketplaces, gambling, edtech, healthtech, experiences.
- Happy being hands-on, managing and optimising campaigns themselves directly as a senior IC.
- Any international campaign experience is an advantage, but not essential.
- Very strong numeracy and comfort with data, ideally numeracy/STEM degree or equivalent experience.
Head of Digital Marketing in Borehamwood employer: Intelligent People
As a leading UK D2C subscription services business, we pride ourselves on fostering a dynamic and innovative work culture that encourages creativity and collaboration. Our Hertfordshire location offers a blend of onsite and hybrid working options, ensuring a flexible environment where employees can thrive. With a strong focus on professional development and the opportunity to lead impactful performance marketing initiatives, we are committed to supporting our team's growth while delivering exceptional results.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Borehamwood
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Intelligent People and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Intelligent People are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Intelligent People on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Intelligent People. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in Borehamwood
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Intelligent People. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Intelligent People:Show us that you’ve done your homework! In your application, briefly mention what you admire about Intelligent People’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Intelligent People
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Intelligent People will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Intelligent People, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
