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- Tasks: Lead exciting digital app marketing campaigns across various platforms and optimise performance.
- Company: FREENOW is a dynamic mobility company promoting smarter travel in vibrant cities.
- Benefits: Enjoy flexible work, sabbaticals, health insurance, and unique local perks.
- Why this job: Join a diverse team that values creativity, collaboration, and personal growth.
- Qualifications: Experience in digital app marketing and data analysis is essential.
- Other info: Work from multiple locations including Hamburg, Berlin, Barcelona, Dublin, or London.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.
FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.
Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?
YOUR
DAILY
ADVENTURES
WILL
INCLUDE:
- Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation and re-engagement
- Develop and execute digital media strategies and plans to achieve our awareness and performance targets
- Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
- Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
- Analyse audience cohorts to share performance insights on ROAS , retention and CLV.
- Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
- Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)
TO BE SUCCESSFUL IN THIS ROLE:
- Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
- Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
- Direct experience working with a major MMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
- Extensive knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
- Experience collaborating with creative teams to generate new creative testing ideas to improve performance
- Strong presentation skills when sharing campaign results and creatives insights to internal teams
BENEFITS & PERKS IN A NUTSHELL:
- Flexible working arrangements
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Mobility Credit
- Health Insurance
- Employee assistance program
Plus more local benefits depending on your work location!
DIVERSITY, EQUITY & INCLUSION:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .
SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:\\n#J-18808-Ljbffr
Senior App Marketing Manager employer: Intelligent Apps GmbH
Contact Detail:
Intelligent Apps GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior App Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in app marketing, especially on platforms like Google, Apple Search Ads, and TikTok. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the app marketing field through LinkedIn or industry events. Engaging with others can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your data-driven approach and the results achieved. Being able to share concrete examples will showcase your expertise and make you a more compelling candidate.
✨Tip Number 4
Research FREENOW's current marketing strategies and recent campaigns. Understanding their brand and how you can contribute to their goals will help you stand out during the interview process and show that you're genuinely interested in the role.
We think you need these skills to ace Senior App Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital app marketing, especially with platforms like Google, Apple Search Ads, and Meta. Use specific metrics to showcase your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for app marketing and how your data-driven mindset aligns with FREENOW's goals. Mention specific campaigns you've managed and the results achieved.
Showcase Your Analytical Skills: Provide examples of how you've used data to optimise marketing campaigns. Discuss any tools or methodologies you’ve employed for audience analysis and performance tracking.
Prepare for Interviews: Be ready to discuss your experience with creative teams and how you’ve driven successful marketing projects. Prepare to share insights on campaign performance and your approach to testing new ideas.
How to prepare for a job interview at Intelligent Apps GmbH
✨Know Your Digital Marketing Channels
Familiarise yourself with all the major app marketing channels mentioned in the job description, such as Google, Apple Search Ads, TikTok, and Meta. Be prepared to discuss your hands-on experience with these platforms and how you've optimised campaigns in the past.
✨Data-Driven Insights
Showcase your ability to analyse large data sets and derive actionable insights. Prepare examples of how you've used data to optimise campaign performance and improve key metrics like ROAS and retention.
✨Collaboration is Key
Highlight your experience working with creative teams. Discuss specific instances where you collaborated to generate new creative ideas that improved campaign performance, demonstrating your teamwork skills.
✨Prepare for Presentation
Since strong presentation skills are essential, practice sharing your past campaign results and insights clearly and confidently. Use visuals if possible to make your points more engaging and memorable.
