At a Glance
- Tasks: Lead product marketing strategies and drive customer engagement for a cutting-edge digital asset management platform.
- Company: Join IntelligenceBank, a global leader in digital asset management with a vibrant team culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to collaborate across teams and influence product strategy.
- Why this job: Make a real impact by shaping product messaging and driving market success.
- Qualifications: Proven B2B SaaS experience and strong communication skills are essential.
The predicted salary is between 65000 - 80000 £ per year.
IntelligenceBank is the leading digital asset management and marketing operations platform for brands in regulated markets. Used by over 1m+ users in 55 countries, IntelligenceBank uses AI and automation to help ensure brands get to market quickly, stay on brand and ensure regulatory compliance. Our headquarters are in Melbourne, Australia and we've offices across the US, Canada and the UK.
As we continue to build, we’re looking for a Senior Product Marketing Manager to join our Marketing team. Your efforts will contribute directly to new customer pipeline creation, cross-sell and upsell efforts. As a product expert tasked with binding product strategy to tactics, you will act as both an executor and enabler across go-to-market, customer communications and sales enablement. Working closely with the VP, Marketing, you will help cultivate the optimism, urgency, and talent needed to meet and exceed our goals.
Read on for a sense of what you'd be doing day to day:
Core objectives- Help Marketing and Compliance teams understand why IntelligenceBank is a mission-critical, non-negotiable budget item.
- Differentiating platform value in the competitive landscape for DAM, BrandHub, Marketing Compliance and Marketing Operations buyers.
- Understanding buyer personas and end-users better than anyone else in the company.
- Helping improve awareness at target companies within the IntelligenceBank ICP.
- Working with the RevOps team, Product team and VP, Marketing to gain visibility into product adoption, team and individual performance measurement and results reporting.
- Go-to-market leadership and execution: own product go-to-market coordination and hub management, and translate product releases into revenue and retention outcomes.
- Customer communications and expansion: own the customer communications program from monthly customer nurture communications to expansion campaigns that drive cross-sell and upsell pipeline.
- Content development: contribute directly to content that creates awareness and pipeline at target and customer accounts.
- Sales and buyer enablement: own the enablement program that equips sales and customer-facing teams to position, demonstrate and sell the platform with confidence.
- Product messaging: own and maintain the core product messaging framework, including value propositions, talk tracks and proof points tailored to DAM and Marketing Operations buyer personas, so that every seller tells a consistent, differentiated story.
- Training: Design and deliver structured sales training, covering new-hire product onboarding, ongoing product and persona refreshers, and release readiness sessions ahead of every major launch.
- Product Demos: Build and maintain interactive product tours and guided demo journeys, keeping them current with each release so buyers and sellers always experience the latest platform capabilities.
- AI-enabled marketing automation: keep the product knowledge behind our AI marketing systems current.
We’re looking for a driven individual with a curious mind who is keen to be part of a growing business. As our Product Marketing Manager, you will know our buyers better than they know themselves, including how they make their buying decisions. You will have an eye for detail and back up strategic insights with market evidence, using that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
To ensure your success in the role, we do have a few key requirements, so read on and see if any of these align with your skills and experience:
- Proven experience in similar roles in B2B SaaS is required.
- Experience and proven ability to understand and execute product-led GTM strategies.
- Experience with technology platforms including CRMs, project management tools, marketing automation tools and in-app messaging.
- Customer-centric and detail-oriented.
- Outstanding verbal and written communication skills.
- Experience with marketing operations, advertising and/or the media industry.
- Able to create attractive product images/videos.
- Exceptional ROI-tracking skills, able to prove what is (or isn’t) working.
- Excellence working with cross-functional teams.
- Successful product/feature launches (internal and external).
- High-quality product messaging and communications ready on time and of high quality for GTM launches.
- Track record of response rate/adoption based on product communication.
- Self-starter and confident communicator who can independently drive new processes.
Senior Product Marketing Manager in London employer: IntelligenceBank
IntelligenceBank is an exceptional employer, offering a dynamic work environment in the heart of Melbourne, Australia. With a strong focus on employee growth and development, we provide opportunities for our team members to thrive in their careers while contributing to innovative solutions in digital asset management. Our collaborative culture fosters creativity and encourages employees to take ownership of their projects, making it a rewarding place to work for those seeking meaningful impact in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IntelligenceBank and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IntelligenceBank are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IntelligenceBank on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IntelligenceBank. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IntelligenceBank. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IntelligenceBank:Show us that you’ve done your homework! In your application, briefly mention what you admire about IntelligenceBank’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IntelligenceBank
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IntelligenceBank will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IntelligenceBank, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
