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- Tasks: Lead the setup of Salesforce Marketing Cloud and empower teams to run their own campaigns.
- Company: Join a leading pharmaceutical organisation transforming its marketing capabilities.
- Benefits: Enjoy a high-impact role with opportunities for growth and skill development.
- Why this job: Shape the future of marketing operations and work with cutting-edge technology.
- Qualifications: Experience with Salesforce Marketing Cloud and campaign management is essential.
- Other info: This role offers a chance to build something from the ground up.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a Salesforce Marketing Cloud Expert to lead the stand-up and enablement of a newly independent marketing automation capability within a leading pharmaceutical organization. This role is ideal for a hands-on professional who can drive implementation, guide internal marketing teams, and support light development and integration work.
Historically, the business unit relied on shared Salesforce Marketing Cloud services via the client and an external agency. The team is now building its own standalone environment to manage regional and parent website campaigns. This role will support the migration and configuration of marketing tools, help internal teams become more self-sufficient, and integrate Marketing Cloud with Salesforce CRM, website assets, and potentially transition functionality from Informatica into Marketing Cloud.
Requirements:- Proven experience implementing and managing Salesforce Marketing Cloud environments
- Strong understanding of email and SMS campaign management within Marketing Cloud
- Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external web assets
- Familiarity with basic development tasks related to automation, scripting, or API-based integrations
- Previous experience in marketing enablement or guiding non-technical marketing teams on campaign execution
- Exposure to Informatica and its role in marketing data flow is a plus
- Strong communication and documentation skills; ability to bridge the gap between technical setup and marketing strategy
- Lead the setup and configuration of a new Salesforce Marketing Cloud instance
- Migrate existing campaign assets, templates, and data workflows from the clients shared service
- Integrate Marketing Cloud with the broader Salesforce ecosystem and external website components
- Provide light development and technical support on automation and integration tasks
- Enable and train internal marketing team to run their own campaigns effectively
- Support strategy and execution for email and SMS campaigns
- Reduce agency dependency by building internal confidence and capability with the toolset
This is a high-impact role where you’ll shape the future of marketing operations for a growing pharmaceutical team. You’ll transition a team from dependency to ownership, work with cutting-edge Salesforce technology, and help bridge strategy and execution. It’s a unique opportunity to combine technical skills, marketing acumen, and leadership to build something from the ground up and empower a hands-on, self-sufficient team.
Salesforce marketing cloud expert employer: Intellias
Contact Detail:
Intellias Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Salesforce marketing cloud expert
✨Tip Number 1
Familiarise yourself with the latest features and updates of Salesforce Marketing Cloud. Being well-versed in the platform's capabilities will not only boost your confidence but also demonstrate your commitment to staying current in this fast-evolving field.
✨Tip Number 2
Network with professionals already working in Salesforce Marketing Cloud roles. Engaging with industry peers can provide valuable insights into the role and help you understand the specific challenges and expectations within the pharmaceutical sector.
✨Tip Number 3
Prepare to discuss your hands-on experience with email and SMS campaign management. Be ready to share specific examples of how you've successfully executed campaigns, as this will highlight your practical knowledge and ability to lead internal teams.
✨Tip Number 4
Showcase your communication skills by preparing to explain complex technical concepts in simple terms. This is crucial for bridging the gap between technical setups and marketing strategies, which is a key aspect of the role.
We think you need these skills to ace Salesforce marketing cloud expert
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Salesforce Marketing Cloud, particularly any hands-on implementation and management roles. Use specific examples that demonstrate your ability to lead marketing automation projects.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about this role and how your skills align with the responsibilities outlined in the job description. Mention your experience in guiding non-technical teams and your understanding of email and SMS campaign management.
Showcase Technical Skills: Be explicit about your technical skills related to automation, scripting, and API-based integrations. If you have experience with Informatica, make sure to include that as well, as it’s a plus for this position.
Highlight Communication Abilities: Since strong communication skills are essential for this role, provide examples in your application that demonstrate your ability to bridge the gap between technical setups and marketing strategies. This could be through previous projects or training experiences.
How to prepare for a job interview at Intellias
✨Showcase Your Technical Expertise
Be prepared to discuss your hands-on experience with Salesforce Marketing Cloud. Highlight specific projects where you implemented or managed environments, and be ready to explain the technical details of your work.
✨Demonstrate Campaign Management Skills
Discuss your understanding of email and SMS campaign management within Marketing Cloud. Share examples of successful campaigns you've executed and how you measured their effectiveness.
✨Bridge the Gap Between Tech and Marketing
Emphasise your ability to communicate complex technical concepts to non-technical marketing teams. Prepare to give examples of how you've enabled teams to run their own campaigns effectively.
✨Prepare for Integration Discussions
Since integration is key for this role, be ready to talk about your experience integrating Marketing Cloud with Salesforce CRM and other web assets. Familiarise yourself with common challenges and solutions in these integrations.
